Daphne Director Chen Yingjie Was Selected As "The 25 Chinese In Global Fashion".

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The Chinese version of the magazine "Forbes" officially released the 2012 annual list of 25 Chinese in the global fashion market.

25 fashion leaders from mainland China, Hongkong and Taiwan are listed on the list.

Chen Yingjie, chairman and chief executive officer of Daphne International Holdings Ltd, was also included in the list.

Chen Yingjie, chairman of Daphne, was selected by Forbes as "the 25 Chinese in the global fashion industry".

This is the third time that Forbes released the global fashion Chinese list, which means that in the past few years, Chinese influence on the global fashion industry has been increasing.

This list is not only famous.

Teachers and fashion leaders also include Chinese entrepreneurs, senior executives of pnational fashion groups, investment partners in consumer goods, and agents of foreign brands.

Chen Yingjie, head of Daphne group, has made Daphne a successful shoe manufacturer in the middle end market with its outstanding leadership and extraordinary fashion insight.

Thanks to the popular mid and low end footwear products, Daphne achieved steady growth in sales and share prices in 2011.

At present, the company is actively implementing the core strategy of "multi category, multi brand, multi level and multi-channel", and is committed to becoming a Brand Company that leads fashion and provides comfort.

About Chen Yingjie:

Chen Xianmin, the nephew of Daphne founder, graduated from the China World Trade Center Department of Zhongyuan University.

During the middle school, he joined Richie Ren and others to form the "Red Snake" orchestra. Richie Ren acted as the lead singer, he served as the keyboard player, and he also knew many actors in the performing arts circles, and Annie Yi, who had heard scandal with Chen Yingjie, was also familiar with the performance of the orchestra.

At the request of the elders at home, Chen Yingjie entered the family business Daphne at the age of twenty-three, and began to work from the grass-roots operators. After that, he was pferred to various departments for training. He took over as Daphne general manager in 1999.

Chen Yingjie once said that starting from the foundation, let him fully understand the shoemaking process and the concept of brand marketing, helping him to run the brand after that.

Chen Yingjie was faced with a crisis on the first hand. At the beginning, Daphne was mainly under the pressure of wholesale and huge inventory. At that time, he urged to develop the brand and its own access, began to establish Daphne's own sales network, and closed the shop with poor physical fitness, and continued to shop.

Up to now, there are more than three hundred and three cabinets on the mainland.