Basic Principles Of Booth Design For Fashion Exhibition

The booth is the main place for exhibits and visitors to visit the exhibition. The booth design can not only distinguish clearly with other exhibitors, attract the attention of the audience, but also pmit information of the exhibits effectively, highlighting the distinctive corporate culture and business concept of the exhibitors.

However, due to the uniqueness of the exhibition, the design of the booth should have its own uniqueness, that is, efforts should be made to coordinate the exhibition design and the overall atmosphere of the exhibition.

Booth design is not to participate in the design competition, booth design is to foil exhibits, not to win the competition.

At the same time, the public image of exhibitors should be taken into consideration in the design of the booth, and the basic functions of exhibition, meeting, consultation and rest should not be neglected.

Booth design should meet the following basic principles.

Marketability

Exhibitors are a kind of market behavior. Booth is the window for enterprises to display their strength and product characteristics.

The booth layout with visual impact can enable enterprises to stand out from many exhibitors.

The basic task of booth design is to help enterprises achieve the purpose of exhibiting. Therefore, it is the basic requirement of booth design to carry out visual guidance and accomplish marketing purposes with the goal of exhibiting enterprises.

A warm trade atmosphere at the exhibition can easily arouse the enthusiasm of the audience. Therefore, the booth design should also highlight the business atmosphere of the exhibitors so that the exhibitors can slow down and visit the booths when they go through the booths.

Therefore, booth design should highlight the basic exhibition information: corporate identity, brand style, exhibits characteristics, target customers' characteristics and exhibitors' themes.

Artistry

The methods of booth design are varied, focusing on exhibits, using various display techniques and decorating methods to make artistic modeling, highlighting the characteristics of exhibits, rendering the exhibition atmosphere, allowing visitors to enjoy the visual, auditory and spiritual enjoyment while visiting, which is conducive not only to the ultimate effect of exhibition, but also to the level of exhibition.

Pertinence

Different exhibition targets attract different audiences. For different target audiences, the booth design needs to be adjusted.

Meeting the aesthetic needs of the target audience, matching the consumption habits of the target customers, and the consumption psychology close to the target audience are essential elements for the booth design.

Scientific nature

The exhibition is a large gathering place for spectators, exhibits and enterprises.

Information, bustling people, different audiences and tight schedules require booth design to take account of the scientificity of visual merchandising, such as placing noticeable exhibits on the left side of the booth or booth to match the audience's gaze habits.

The design of the passageway should conform to the habit of counterclockwise walking by the Chinese. The symmetry of the exhibits and the stagnation of the booth shelves should conform to people's viewing habits.