Dissemination Contents And Forms Of Advertising

Clothing enterprises

What kinds of information should the advertisement spread? The exhibition information can be divided into several categories: which exhibition, specific exhibition time, venue, location, booth number, exhibition information, such as men's wear or women's wear, etc., and the information of the exhibitors, such as recruiting partners or specific investment conditions, and corporate image information such as business philosophy, corporate culture, business style, etc., and information about activities during the exhibition, such as new product launches, investment fair, dealer's reception, etc.

There are also several forms of advertising media that can be selected by exhibitors.

Mass media advertising

That is, the traditional four major media advertisements, including television, radio, newspapers and magazines.

Because the exhibition faces a wide audience and may even be distributed in different cities, the high speed and wide coverage of TV advertising is a good media choice.

However, due to the high cost of television advertising, many enterprises will also consider making combinations with other media when choosing media.

For example, choose a city or a nearby city newspaper, or a professional newspaper or an industry magazine for advertising.

At present, radio is also a comparison.

The media.

Outdoor advertisements (including traffic advertisements)

That is, media advertisements that are exposed to open outdoor spaces, such as buses, platforms, electronic display panels, outdoor light boxes, advertisements, bus advertisements, road signs, neon lights, etc. during the exhibition period, many enterprises even use exhibition vehicles or vehicle bodies to disseminate exhibition information. This is also an economical and effective choice.

Outdoor advertising has become a very important auxiliary media.

The high exposure of outdoor advertising and the high mobility of the audience are very suitable for short-term advertising.

On the choice of outdoor media, the exhibition city usually chooses to advertise, and often chooses to place information near the location of the exhibition venue.

Direct advertising (direct delivery leaflets)

A media advertisement for direct marketing, such as a direct mail, and a newspaper.

Because the direct effect advertisement is cheap and the target is accurate, it is especially suitable for the clothing enterprises to carry out the emergency advertisement.

However, due to the strong interference of direct advertising to the communication objects, we need to identify the target users and try to reduce interference if we want to achieve good feedback effect.

Sales site advertising

Set up in

All advertisements.

Because the advertisement at the sales site is the last advertisement for consumers to consume, it is also known as the terminal advertisement.

For exhibitors, the selling advertisements refer to posters, posters, light boxes, product manuals, investment brochures, cooperative information, handbags, etc. on all the advertising sites at the booth.

Here it is worth mentioning that exhibitors should prepare some advertisements for treasured goods at the exhibition site, that is, small gifts or souvenirs with advertising nature, such as pen holders, T-Shirts, glasses, key buckles, wallets, openers, umbrellas and so on, which are printed on the company's name. They are all good advertising items. Although these things are small, they can often exert unexpected effects.

online advertising

The mass and high speed of the Internet make the Internet a new media for information dissemination.

The clothing companies can choose the clothing professional website, the enterprise website and the mass entertainment consumption website to advertise.