Children'S Shoes, Babu Bean, Jinjiang Is Involved In The Two Or Three Line Market.

The strategic cooperation of Babu beans and the spring and summer new products conference in 2013 were held in Jinjiang.

At this conference, the Babu bean (China) children's products Co., Ltd., headquartered in Shanghai, reached a strategic alliance with the gill company from Jinjiang.

Babu bean brand has officially moved children's shoes and children's wear plates to Jinjiang.

Babu is not the only foreign field in Jinjiang.

Brand.

In the morning several years ago, ABC, shepherd boy from Zhejiang, the star shoe world of Guangdong and other children's shoes brands have taken the development direction to Jinjiang.

Babu's "down south" and alliance with gill te, is a product that has a strong advantage.

In the eyes of the industry, the cooperation has once again demonstrated the charm of Jinjiang as the headquarter base of domestic children's shoes brand.

Jinjiang's cluster advantage in children's shoes industry is quite obvious.

Complementary advantages of brand and R & D

In fact, even those who are more optimistic, it is hard to imagine that the two companies that were still in court one year ago could achieve strategic cooperation. In early 2011, Babu bean (China) supplies children Co. Ltd. complained that it was the trademark of "winter Bao sun", which was infringed by the brand of "Qi Bao".

"We don't know how to fight."

Lin Yuqi, director of the winter brand Sunshine brand, is now the chairman and general manager of the gill limited company. When he interviewed the reporter, he said with a laugh, "after losing the lawsuit in the first instance, I was thinking that there was great room for cooperation between the two sides. Why not pform the competitive relationship into a cooperative relationship?"

To this end, Lin Yuqi, through the introduction of middlemen, went to Babu's Shanghai headquarters to take the initiative to meet Lin Qidong, who was still a rival.

"Take him from Shanghai to Jinjiang and visit our business."

Lin Yuqi recalled the details at that time, "from research and development to channels, I have introduced them one by one, which laid the foundation for later cooperation."

It is understood that gill had already been.

One of the most powerful children's shoes development enterprises, only 218 developers have developed, the number of children's shoes products is 6000, and children's shoes are more than 20000 pairs.

Successively cooperated with many famous brand enterprises of children's shoes in China.

And these qualifications of gill, let Lin Qidong, the steer of Babu bean, feel quite moved: "in the field of children's shoes, he is very mature. In this case, why don't we both expand our resources to achieve the integration of resources and make the Babu bean grow and grow?"

For this reason, Babu and gill reached a strategic alliance this year.

In other words, Babu officially moved children's shoes and children's wear plates to Jinjiang.

Supervised by the head office, chilte will be responsible for the development and sale of Babu children's shoes and children's garments.

"This time we have been working with Babu's Shanghai headquarters for 20 years in the strategic alliance of shoes and apparel. We did not use simple authorization and authorization to pay the authorized gold cooperation mode to the headquarters. Instead, we adopted a cooperative mode with sales linked to headquarters and sales volume."

Lin Yuqi disclosed the mode of cooperation between the two sides.

Dig deeper into the two or three line Market

In fact, in the eyes of the industry, Lin Yuqi took the initiative to find Lin Qidong to seek cooperation. It was only an opportunity for the Babu bean to move to Jinjiang. The main reason for its "moving" is that Jinjiang's rich resources of children's shoes industry chain are: the brand of Quanzhou children's shoes is high, and its advantages are concentrated in the high technology content and the integrity of the industrial chain. After the development of adult brand, the brand of children's shoes rises again, and the advantages of channels and resources are mainly concentrated in Jinjiang, Nanan and Quanzhou urban areas.

On the other hand, it was established in 1994, and was named "the famous trademark of Shanghai" in 2003. So far, the Babu bean (China) children's products Co., Ltd., which has 320 department stores and exclusive stores in the first and second tier cities throughout the country, has not only looked at the strength of the children's shoes developed by the company, but in the view of the industry, the establishment of the strategic alliance is more meaningful for its brand to excavate the two or three line market.

"Children's shoes in Jinjiang.

We have begun to try to combine strong brands, and brands also expect strong companies to develop in the "downwards" development of channels.

According to the analysis of the industry, the cooperation between gill and Babu also means that Babu will develop the two or three line market.

After the combination of Babu and gill, they will have storefront resources covering the first line to the three line.

At the same time, in the field of children's shoes, he also has some experience in his industry and human relations public relations resources.

In fact, in order to open up the "down" channel, Babu brand not only empowers children's shoes and children's clothing agency, but also authorizes brand agents such as schoolbags, stationery and early education to all powerful dealers at all levels.

"These distributors are carefully considered by us. Agents of each category have their strength to further develop the market."

Lin Qidong told reporters.

While in the "downriver" channel, Babu brand is also upgrading its brand image.

When the reporter asked Lin Qidong, when all kinds of agency rights were given out, what he did, he replied with a smile: "I still owe my children a cartoon of Babu beans. In the near future, you will see the cartoon of Babu bean."