Product Design Of Shoe Industry Is Imminent.

Amateur looking at bustle, professional watch the doorway.

Developing China

Industry is also on the way.

The design and development of new products is difficult and requires time and money and technology to support them.

Nike's recent earnings report showed that Nike's net profit was $645 million and earnings per share were $1.36 in the first quarter of fiscal year 2012.

Its gross profit margin was 43.5%, down from 44.3% in the same period last year, declining for the seventh consecutive quarter.

Many analysts say that Nike has increased its marketing expenses mainly because of the key product innovation plan, and has provided support for the Olympic Games and the European Championships. At the same time, the fluctuation of the global economy has also increased pressure on its cost.

A local shoe factory official also said recently: "high inventory, too strong seasonal and no new products on sale, this is the most serious crisis in the shoe and clothing industry in recent years."

"The sharp decline in the domestic market is the most direct reason why the industry is in trouble.

In addition, the original manufacturers who focus on exporting have been turning to the domestic market, and the market is saturated in a short time.

"Last year, everyone thought that this year's sales situation would be good and expand production capacity.

No one expected that the domestic macroeconomic situation will continue to decline and consumer demand will also decline sharply.

Mr. Yang said, "taking Anta as an example, the order volume has dropped by 40% this year.

The reason why the company is shutting down production is due to the serious shortage of orders.

Materials show that in 1~7 months this year, the inventory of Enterprises above Designated Size in Quanzhou reached 67 billion 580 million yuan, up 16.1% over the same period last year, especially in textile, footwear and other industries.

But the backlog of second-hand goods and the sharp contrast of smart and fashionable consumers have become the key to restricting them.

According to the authoritative department's survey data last year, about 70% of the domestic children's shoes market is non branded products, 20% is imported brands, and domestic brands are only 10%.

Domestic children's shoes are seriously lacking in competitiveness.

According to the insiders, parents buy shoes for children, pay attention to the price and quality of shoes, and children are attracted by the gorgeous patterns of the products. The final decision is that children are often the children of the trading behavior. The brand of children's shoes in China can not match the foreign brands. But in the face of such a huge market of children's shoes in China, the domestic enterprises can't wait to die and give up their hands to foreign brands.

Therefore, instead of waiting to create an acceptable cartoon image, it is better to get the trademark authorization of famous anime at home and abroad directly, and to introduce a series of different styles of shoes with powerful shoemaking technology and production capacity.

Moreover, children's consumption presents obvious individualization.

In recent years, a large number of brand enterprises have sprung up in Quanzhou's children's shoes industry. Quanzhou has become one of the three major domestic children's shoes manufacturing bases in parallel with Guangzhou and Wenzhou.

But with the rapid development of the industry, the children's shoes industry is also facing the same problem of Quanzhou sporting goods industry. The brand is seriously homogenized, and the products lack obvious style distinction.

In October 7th afternoon, the board chairman base base base base base base of the shoe industry base of China, one of the key activities of the shoe industry headquarters base, one of the key activities of the shoe industry headquarters base of China, one of the key activities of China shoes Fair Expo, one of the key activities of China Women Shoe Fair Expo, one of the key activities of China women shoes Fair Expo, one of the key activities of China women shoes Fair Expo key activities "the forum of road, 2012 brand development and Innovation Forum", the key area of the development of the national footwear industry, Guangzhou, Dongguan, Chengdu, Chengdu, Dongguan,, Dongguan, according to the brand strategic alliance of the brand, the integration of the brand strategy, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, the integration of the brand innovation, Chengdu, Dongguan in accordance with the brand approach of incubating domestic marketing, Wenzhou is the way to enhance the personality brand, Chengdu according to the way of regional brand expansion, expand the brand of Chinese women's shoes in an all-round way, and promote the high-end development of the whole leather industry.

From the rules to the policy of big change, it embodies the essence of China's shoe industry.

When the domestic market is gradually swallowed up by foreign enterprises, when domestic consumers gradually shift their trust to foreign products, when the domestic GDP depends on the consumption of imported products, it is not only the loss of China's footwear industry, but also the loss of every entrepreneur.

How to grasp this huge wealth is not without precedent.

Secretary General of children Footwear Association of Fujian Footwear Industry Association

It is suggested that children's footwear enterprises can establish alliances and learn from foreign experience, integrate resources, integrate multiple brands and multiple experiences under the same big terminal, and jointly form similar large children's experience city, which can avoid the resource consumption caused by vicious competition between brands, and can join forces vigorously to create fame in the whole country.