New Product Listing Is The Marketing Focus Of Garment Enterprises.

The listing of new products is one of the focuses in the marketing work of clothing enterprises.

The terminal performance seldom discusses how to link sales promotion with channels.

In fact, for new products, the first problem facing the market of new products is how to promote sales or promotions for channels.

Then is the promotion and promotion of clothing at the terminal.

Therefore, from the perspective of combining channels and terminals, this article focuses on how to promote channel promotion and terminal promotion.

Clothing enterprises in order to enhance market competitiveness, establish brand image, improve business profits, achieve sales targets, so as to continuously develop new types of clothing sales promotion activities.

Because the promotion and promotion activities for new products are seldom carried out in a single form, new promotion involves more promotion and promotion.

The departments involved need to manage more complex processes.

Generally speaking, the promotion of new products is one of the most popular promotional activities in apparel enterprises, and the most popular way of promoting resources.

The promotion and promotion of new products on the market is a systematic and integrated promotional activity.

The resources of various departments of integrated marketing system need to be integrated.

In the way of sales promotion, new product promotion can almost be combined with all channel promotion methods.

The overall guidance is practical and durable, reducing the technological content of clothing, emphasizing the "civilian" orientation of scientific and technological content, reducing the unnecessary function settings in clothing, preventing unnecessary functions from being idle, and rationally improving the taste of folk culture in clothing and clothing.

Adopt fixed point and fixed area to buy one gift one by one.

Activities can quickly improve sales performance, but also save a lot of sales network cost savings.

Pay attention to word of mouth publicity, quite a lot of consumers have accepted the introduction and recommendation of relatives and friends, that is, word of mouth publicity.

Therefore, we should seize the trust of consumer leaders and existing clothing consumers, and make friends with their friends and neighbors to evaluate them, so as to enhance the image of XX clothing.

Public relations strategy -- consumers in villages and towns are a relatively perceptual group. They love and hate each other very clearly. If any garment enterprise has left a good impression on them, it has touched their hearts and won their goodwill. They will become a loyal supporter of this garment enterprise forever. On the contrary, the garment enterprise will never have a market in the countryside.

Therefore, we must attach great importance to establishing good public relations and shaping a good public image.

Consumers will be more likely to win the trust of consumers if they buy the payment after taste satisfaction, which is conducive to the XX word-of-mouth and brand image building.

Improve the after-sales service network and eliminate consumers' worries.

In the area such as the wall, mountain and other striking areas, XX's clothing and image advertisements will continue to be released, supplementing the original "buy one get one and give you a discount" wall advertisement.

In the one or two tier suburbs, suburban counties, county-level cities and more developed towns, a lot of wall advertising is launched, and the theme of "buy one get one and give you one!" is exported. At the same time, it assists exporting XX's clothing information and local dealer's name.

Outdoor display.

Using Saturday, Sunday or temple fair, the joint distributors will hold small scale and frequent on-site promotion activities in front of their stores, and display the clothing prototype, sell and sell, promote function demonstration and service consultation, and distribute the promotional leaflets at the same time.

Conditions permit the use of gifts to draw lottery, games and so on.

Signature sale machine.

Select the town, county dealers doorway or Plaza, town square, etc., to hold the on-site signature of the general manager.

In the case of retail price package, preferential sales can be made, and regional marketing center directors can be packaged as general managers.