The Traditional Manufacturing Industry In The Pearl River Delta Is In An Outbreak Of Electric Shock.

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Central enterprises in the Pearl River Delta have turned their attention to the cake of e-commerce.

During the golden week, reporters learned that the sales of various products in various enterprises in the Pearl River Delta ranked the first name of online shopping.

The manufacturing center is also the center of the electricity supplier.

The development of electronic commerce also needs support from relevant industries such as logistics.

"Double section" holiday online shopping is in full swing. Reporter survey found that, as the manufacturing center of the Pearl River Delta, all kinds of enterprises have turned their eyes to e-commerce, sales of many products ranked first in online shopping.

2012 is doomed to be the key year of e-commerce. In August 15th, the price war launched by Jingdong mall to Suning and Gome attracted the attention of the national media. The integration of various domestic electricity suppliers was accelerating.

In this super long golden week, online shopping is in full swing.

Reporters learned during the golden week interview.

The sales of various products of various enterprises rank the first name of online shopping.

Manufacturing center is also the center of e-commerce.

Traditional industries lack the "electricity supplier" talent.

Insiders told reporters that the traditional manufacturing industry in the Pearl River Delta is in an outbreak of electric shock, "the" electricity supplier "has developed too fast, and the corresponding talents can not keep up with it.

Liu Mingming, Secretary General of Foshan Electronic Commerce Association, believes that the lack of e-commerce talents in local R & D, promotion, customer service, logistics and operation has restricted the development of the industry.

To this point, Mr. monen, who specializes in network marketing promotion and services in Dongguan, has the same view: "e-commerce is the trend of future Internet marketing.

Internet marketing mainly focuses on product characteristics, packaging and word promotion. These are intelligent marketing practices, and traditional manufacturing lacks such talents.

Compared with Dongguan, Foshan and Zhongshan, Shenzhen, as a relatively developed city in the Internet industry, has obvious talent advantages.

"As a national e-commerce demonstration city, the Shenzhen municipal government has given the Internet operators a relaxed business scope and many preferential policies to support them. On the other hand, the concentration of talents in e-commerce and IT industry in Shenzhen is relatively high."

Song Yang, deputy general manager of electric power holding company, told reporters: "compared to other regions, the main characteristics of Shenzhen businessmen are their high level of marketing, operation and management of e-commerce, especially those who are good at using information technology to accurately understand consumers' needs and preferences."

Song Yang said that online shopping will cooperate with relevant government departments to undertake the education, guidance and training of local traditional enterprises to network pformation.

"We take advantage of the e-commerce experience accumulated over the past 6 years to help traditional enterprises learn to do business on the Internet, improve their IT capabilities and e-commerce level."

Foshan: two merchants become Taobao "turnover" year first

In the past, many traditional enterprises began to turn their eyes to the cake of e-commerce after having a certain scale in physical factories and stores.

However, in the strong manufacturing city of Foshan, the leader in e-commerce is subverting this development path.

They have taken a fancy to the prospect of "electric business" of Foshan ceramics and Shunde furniture, which has gained popularity in the industry.

Nowadays, they are still sticking to the position of network direct selling, and the experience shop and exhibition hall under the line are only an auxiliary means of marketing.

In the past 2011, the "Linshi wood" and the "peacock fish mosaic" on the Taobao mall were awarded the first annual sales results.

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Shunde is a major city of furniture industry in Guangdong and even the whole country. There are all kinds of furniture shops, and there are huge factories behind them.

Lin's wood industry has already owned more than 1000 commodities, and Beijing, Shenzhen and Foshan furniture experience museums have been launched one after another.

Ma Canxing, deputy general manager of Lin's wood industry, said that after the production of furniture, the general furniture needs to go through multiple distributors and agents to sell to the physical store. The cost of warehousing, pportation and rent is attached to the goods, and the cost is increased by at least 30%.

The reporter learned from the experience hall that a set of ordinary sofa and online shop price is 4000 yuan, but with the same type and quality grade, it will cost 8000 yuan to go to the physical store. "The biggest price discount of the large piece furniture, the online shopping can reach 5 yuan, and in Guangdong Province, we still have the freight free to be reprinted in the Huaxia Ceramic net."

Ma Canxing said.

Shiwan ceramic has been a traditional industry for a long time. The mosaic products in recent years have attracted the attention of post-80s and post-90s.

In 2009, 3 young people took root in the establishment of the guppy mosaic shop, only through online display and sale of products.

"We have more advantages than physical stores," said Wu Jinbiao, manager of the network Department of the store. As a result of being able to get a variety of new products at the first place in the producing area, and communicating with the manufacturers in a timely manner and controlling the quality, a mosaic can be purchased online and purchased in a physical store, with a maximum price difference of 50%.

If the quality problem is caused by pportation or the color is not matched with the home, it can be selected to return the goods. The former is borne by the merchants. This way of operation has accumulated a lot of popularity for their online stores. It has become the 2011 annual sales champion of Taobao similar products.

Zhongshan: traditional mahogany furniture is also "electric shock".

Zhongshan has strong manufacturing resources.

In recent years, the vigorous development of industrial clusters has given birth to a number of well-known industries and products, which are well-known at home and abroad and occupy the dominant market share, such as ancient town lighting products, Xiaolan hardware products, Dayong mahogany furniture, port town recreation equipment, Huangpu town food and so on.

Mahogany furniture is a special product of Zhongshan. Zhongshan Dayong town is also the hometown of mahogany furniture, which is famous all over the country. Recently, many mahogany furniture manufacturers have "touches the net" and set up characteristic shops.

Mr. Ho, the owner of the "genuine red" mahogany furniture shop, said that the physical stores needed to make mahogany furniture need a large area. If in some big cities, the rent will be hundreds of thousands of yuan a month, and the cost of doing online shops will be much lower. Moreover, through the online shop, it will be able to face the entire national market at once, and the investment will also be reduced.

He said, mahogany furniture and

Unlike electronic products, the price is high and large, so it is also very different from the operation of general online shops. First of all, it is positioning.

Mahogany furniture has its particularity. If consumers put too expensive products on the Internet, the average consumer will not dare to spend such a large number.

"So we sell products that ordinary people can afford."

Mr Ho said.

"Mahogany furniture is different from ordinary products, many consumers do not see the real thing is not at ease."

He said that in order to match the online store, he also set up an entity exhibition shop, "after the consumers have seen it, they can place the order at the scene or after they go back."

He said that after the first year's investment, the sales volume of online stores has gradually stabilized, now accounts for about 10% of the total sales volume, and it is still increasing every year.

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Dongguan: a businessman sells hundreds of pairs of pregnant women's shoes for three days.

As a strong manufacturing city, Dongguan also has its own characteristics in e-commerce. Clothing and footwear enterprises begin to aim at market segmentation.

"For those companies whose capital is not very strong and in the start-up stage, we should grasp the market segmentation and make a product more sophisticated and easier to start."

Xie, the marketing director of a company specializing in the management of maternity shoes in Dongguan, said, "business has been good these days." eleven days ago, it sent out hundreds of pairs in the first three days, although it was a holiday, but sales were even more than usual.

At present, the entire marketing system of the company's products runs through the network.

Although footwear products are entirely daily necessities, there is no high technology and high added value.

It is precisely because of Xie Guo et al. Maternity shoes this big road goods from the ordinary shoes specifically stripped out, targeted packaging, design and publicity, for a time, with special functions of pregnant women unique products from footwear products independent.

"Online shop is very particular about market segmentation, big to construction machinery, little to daily necessities, how can netizens pay attention to and place orders, which requires targeted introduction and publicity.

And market segmentation can solve this problem.

Xie Guo said.