The Development Of French Fashion Brand Chlo E

Chlo e is from Paris, France.

The Chloe brand was founded in 1952. It only had women's clothing when it was born, and then gradually added glasses, perfume and handbags.

Boots series.

The logo style of Chloe dress is the flower pattern on the gauze, the light and elegant dress line, though

Frequent replacement, but the romantic style of Chloe continues to this day.

In 1952,

(Chloe) born in the postwar era of a new trend of thought hitting the old tradition, the traditional fashion concept can not withstand the challenge of designers from generation to generation.

Jacques and Gaby, the 2 founders of Chloe, are one of these brave challengers.

With the new insights and sensitivities of the two people on women's fashion, the French style of women's wear in early 50s has been reversed, creating a modern French fashion that Chloe emphasizes feminine curves, soft romance and a little challenging spirit.

Chlo e development process

In 1952, Chloe was born in a postwar era with a new trend of thought attacking old traditions.

The idea can not withstand the challenge of designers of the new generation.

Jacques and Gaby, the 2 founders of Chloe, are one of these brave challengers.

With the new insights and sensitivities of the two people on women's fashion, the French style of women's wear in early 50s has been reversed, creating a modern French fashion that Chloe emphasizes feminine curves, soft romance and a little challenging spirit.

In 1963, Chloe hired Karl Lagerfeld (Karl Lagerfeld) as the chief designer of the brand.

Karl Lagerfeld takes the hope of continuing the romantic and gentle style of Chloe and promoting the essence of the brand of Chloe.

The Gauzy Floral Prints on the gauze and the soft and elegant lines of clothing become the logo style of Chloe created by Karl Lagerfeld, which provides a specific definition for the romantic Bohemian spirit.

The Bohemian image of Chloe became one of the most popular styles of dress in 70s, and Karl Lagerfeld has since set its position as a fashion master.

Chloe launched the same name perfume in early 1974 and sold a full house.

It is still one of the best selling perfume in the world.

The success of Chloe attracted the interest of Swiss fashion group Richemont, and it was bought from two founders in 1985.

In the late 80s, Chloe was steered by Martin West Sitbon (Martine).

Martin West Martine (Sitbon) was born in Casablanca, North Africa in 1951. He came to Paris when he was 10 years old. He later studied the production of high fashion.

She has traveled abroad for seven years, and has been to Hongkong, Mexico, India and other places. India has a great influence on her.

Martin West Martine (Sitbon) is characterized by its often whimsical tradition.

Coupled with unexpected fabrics, Chloe continued the dream element.

In 1992, Karl Lagerfeld (Karl Lagerfeld) returned to the creation director of Chloe again, which brought new surprises to infiltrate many hippies' innovative elements for her Chloe dress.

In 1997, Karl Lagerfeld left again, and Stella Macartney, the talented daughter of the Beatles member Paul McCartney, succeeded the creative director.

Stella Macartney (Stella McCartney) was only 26 years old and could be the chief helmsman of Chloe, not because she was a celebrity, but because she was really brilliant.

She likes to use rich imagination to make slender lines.

Maturity of light comfort

Add a little more fun.

For example, she placed fruit prints, nude embroidery or animal designs on skirts or tops.

Under the veil of robe, the dress looks more lively and sexy.

Stella Macartney (Stella McCartney), who served as director of Chloe design, continued to add new elements to Chloe. In 2000, he designed a "See by Chloe" for the Chloe brand.

The new series is more lively and more fashionable than the main line. It brings Chloe's reputation and popularity to a new peak.

In 2001, Stella assistant Phebe Philo (Phoebe Philo) took over as the creative director.

She continues the Stella romantic and gorgeous design spirit, with light, young, lively plus three points of nostalgia for the brand style.

Phebe Filo was born in England. Her design does not lose the elegant taste of Paris fashion, but also has a rich British style.

Under her creative ideas, Chloe's fashion is elegant and feminine.

Due to her outstanding achievements, she won the British "designer of the year" award in 2004.

In 2006, Phebe Philo (Phoebe Philo) designed the Chloe spring summer series, classic triangular skirt, chrysanthemum lace gauze skirt.

Chloe looks like a pretty girl in the 60s movie.

In the new series of Chlo e spring and summer series in 2006, Phoebe Philo dressed Chlo e as a girl in 60s.

The classic trapeze dress, the Organzas with daises and laces and so on make Chlo Yi look like the beautiful women's horn in the 60s movie.

It is easy to tolerate the different styles of Chlo, who has been using different styles of design for more than 50 years in the brand years.

Stylish romantic fashion master Karl Lagerfeld, also has lively sexy Stella McCartney, also has the nostalgia feelings present designer Phoebe Philo.

Chlo e is a minority who does not rely on their own fame, but only calls for excellent designers.

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Because of the baptism of different styles of fashion designers, Chlo has not established signature style.

If you want to go deeper, it will make the brand style more flexible and less conservative than other old brands.