The Three Step Is To Create Exquisite Underwear Store.

Rigid entry Underwear industry Entrepreneurs are always at a loss as to how to prepare and operate new stores. Because TA had never had any experience of selling shops or underwear, all preparations for it seemed to be impossible. For this reason, Xiaobian has chosen several items that need to be paid attention to, hoping to provide some reference for the majority of underwear operators such as "veteran" and "novice".

　　 First, shop decoration, provide detailed shop information as far as possible.

Facade decoration is the most important link in front of many franchisees. How to decorate their shops well? This needs franchisees and interior. Designer Joint efforts.

Although many companies can provide free, comprehensive and professional shop space design for the franchisees, but due to human and geographical constraints, our designers can not go to each shop to carry out preliminary operations, so the first thing to bear is that franchisees need to provide relevant materials and data in the written form to the company.

But in reality, many Franchisee The shop size returned is not complete, the local size of the shop is not clear, there is no gate size and storey height mark, and there are no market height restrictions and decoration requirements for store counters or store shops. The reason for this is mainly that the franchisees are not clear about what information they need to provide, or when they measure the shop size, they do not notice the details. If the franchisee is not quite clear about this, please know a few friends or business people who decorate the decoration to help measure the size. When measuring and making the plane sketch, try to do the following:

1, shop layout of the plane size draft, detailedly measured the column length and width data in the shop, and the distance from the column to the corner, indicating the width and height of the main door and the distance from the two sides of the wall, indicating the solid wall and non solid wall, and dimensioning the sewer pipes that may exist in the shop.

When measuring the size, use the tape measure as far as possible to measure the wall, and mark it in millimeter (mm). In general, do not let go of any detail and size in the store. Spend as much time as possible to measure and recheck the size after the sketch is finished.

It is worth noting that all dimensions must be checked. In practice, a standard set of drawings is often done, and it is found that the size is wrong, and then the blueprint is redesigned, resulting in a great waste of time and work. What's more, because of the original measurement data error, the drawings are out of order, causing inconvenience in construction, affecting the overall image and opening time, and the consequences are even more serious.

2, correctly indicate shop floor height restrictions, door size and ceiling design requirements (by the franchisee). For shopping malls, it is necessary to indicate the height restrictions and electricity consumption restrictions in various areas. Some shopping malls also need to use the designated brand lighting and the decoration requirements of the commercial field, etc., and must also be provided to interior designers.

3, it is best to provide photographs of the whole interior of the shop, photos of the shop, photos of the shop front and all the details, such as pillars, corners, plumbing and so on.

4, for some franchisees who have opened shop experience, if they have their own design ideas, they can simply indicate the layout on the sketch, and communicate with designers through telephone. Of course, the premise is that we must fully listen to the designers' opinions.

　 Two, store advertising poster is heavy but not heavy.

In many shops, we can see that the shop is densely filled with advertisements, wall blanks, fitting room doors, behind the cashier's desk, long columns, gluing, light cloth, pressure display panels, photo paper... Have everything that one expects to find. Enter such a shop, because there is no appropriate blanks, large advertising pictures into the eye, blister, roll up the back glue appears dirty and messy, it is inevitable to let customers feel psychological stimulation, not only affects the customers in the store stay time, but also reduce the grade of the shop, is not conducive to the sale of goods.

Then how can we make good use of advertising posters? The principle is: no matter how heavy we are. That is to say, advertising must be exquisite, not excessive and chaotic. How can we make it exquisite?

1, if the shop area is allowed, a light box with a length to width ratio of not more than 2.5 times must be set up. The best way is to use stainless steel to wrap the edges.

2. Standard Underwear display The counter height is at 2400MM, while the general shop level is 28MM or above, so there will be more than 40CM blank above the counter. Many franchisees will ask to make a long piece of back glue advertising picture. Such a way of handling is not the most reasonable. Notice that if the screen size is too large in narrow space, the eyes will be very uncomfortable. Besides, the adhesive is easy to blister and the corners are easy to roll up.

Therefore, the best way to deal with this problem is to use golden yellow in the blank above 40CM, and stick it on the European style wallpaper. It is concise and atmospheric, clean and tidy. If you want to put up some advertising pictures, you can just buy some European style frames and put up the billboards, and hang them on the top.

3, for some highlighted columns, it is not easy to stick some glue to decorate, because the pillars are long bars, it is difficult to design the advertising picture with the size of coincidence. Therefore, the most reasonable arrangement is to decorate with the above way. If you can, hang up some European freehand brushwork or exquisite handicraft, and the effect is better.

　　 Three, decorate the fitting room, let the fitting room also become a "shopping guide".

More and more franchisees begin to attach importance to fitting rooms, because a beautiful fitting room plays a key role in sales. Then how do we arrange the fitting room?

1, try to make the fitting room more than 1.5 square meters, and do not give customers the pressure of fitting in space.

2. Do not simply paste a super large advertising picture on the inner wall of the fitting room, but use the European style wallpaper with dark grain as the wall to reduce the oppression of the super image to the fitting customer.

3, the fitting room lights should not use strong white lantern. We should use warm colors to create a romantic and warm try atmosphere. Besides, the fitting glasses should not be too large, and the height is suitable between 60-80CM.

4, on the wall, you can buy some different sizes of photo frames for artistic combination, and some advertising pictures are installed in the cabinet. Meanwhile, carpet should be laid on the floor of the fitting room, and some necessary items, such as aromatherapy, combs, clothes hooks and towing, should be prepared. shoes Rest bench, try to wear guidelines, tips and so on;

5. All fitting room doors are best used for door curtain. If it is a fan door, 15CM high opening must be opened above the door, so that when the customer tries to wear, the guide buyer should provide more style size underwear for customers to try on.

The last requirement is to keep the store tidy and clean, and repair some details in time to replace the seasonal advertisements in the counter. In this way, shops can be more attractive, allowing customers to stay longer and choose products more comfortably and try them on so as to achieve a good sales atmosphere.

At this stage, many second-line brand underwear shops are more or less deficient in their visual identity. 6 common problems of visual identity are listed for reference by franchisees.

Common disease 1, shop counters style is not uniform, black and white side, from the store to operate different brands;

Common disease 2, there is no main advertising in the shop, or the main advertisement is not shown in the form of light box.

Common disease 3, there is no white inside the shop, everywhere are full of various specifications, advertising materials of various kinds of materials, and some advertisements are frothy and dirty.

Common disease 4, shop inside (including fitting room inside four walls) has more than 5 square meters above super large advertising picture;

Common disease 5, store cleaning tools, such as mops, brooms, water tanks and other facilities in the fitting room.

Common diseases 6, shop wall moldy, wall surface ash, fall off, deashing and blistering. These 6 common problems are likely to exist in many shops. These details will definitely affect the image and sales performance of the entire store. For this reason, our franchisees must pay attention to and check regularly and make repairs in time.

Of course, some of the franchisees may not know much about the visual effects of decoration. If so, they can communicate with the designers or related personnel of the company and listen to the opinions of professionals for decoration and layout.

We all know that if a simple dry fried noodle is placed in a regular stalls or snack stalls, it may not be able to get 10 yuan under the influence of its messy environment. But the same material, the same flavor, the same amount of dry fried rice noodles can be sold in five star hotels or decorated with luxurious and elaborate restaurants, and the price can reach 30 yuan or more. From this we can see that good products have to sell good prices, so that consumers feel value for money, the display environment of goods is particularly important.

Therefore, whether it is the "veteran" of shop operators or the "novice" who just entered the door, it is very necessary to learn to dress up your shop and enhance the visual quality of the store. Because the value of goods is not only the commodity itself, but also the business environment, display effect and sales service. Although these can not play a significant role in sales support, it is actually affecting every sale and sale of our store every day.

To create a beautiful, elegant and comfortable shop environment is very important and necessary for the improvement of store performance. Therefore, we must act, if we do it with our heart, we can do it and do it well.