Practical Principles Of Clothing Promotion

Clothing promotion is war.

General strategy

In clothing sales promotion, you will think and act in a more agile and effective way than anyone around you.

If we adopt the important ideological tools used by the greatest militarists in history, and combine them with the reality, we can think independently, even if a small clothing enterprise or a large group can reach the highest level.

Positioning starts with the concept.

In war, wise generals should give an accurate, sonorous and easy to remember name before launching every war, so as to convey their intention to the soldiers.

For example, Moscow's defending war, the last battle against Japan, Yanan's defending war and decapitation operations.

Clothing sales promotion is also the same. To learn the concept of innovation, we can determine the orientation of product concept according to the differences of products, and search for the most accurate, concise and impacting words in the rich language storehouse. This is the first step.

After creating a new concept, we should learn to apply the concept, and send our products concept like a business card to everyone in the same way. This is the second step.

In the process of using concepts, because of the wide spread of concepts, more and more people will be known. Opponents will seize the opportunity to scramble, use sneak attack or clear robbery to grab your concept, and you may also play a "edge ball" to take a similar concept and take advantage of you.

What should you do now? Don't worry. There are always more ways than difficulties.

You can launch a more powerful offensive and let him fail; you can also launch an anti snatch battle, and tell the consumers which is true and which is false.

Learning to occupy is the key. This is the third step.

Positioning must have clear objectives.

Who are your products to sell? Who are your competitors? Your clothes

What indicators (economic indicators, popularity indicators, reputation indicators, loyalty indicators, etc.) should be achieved? Only when these problems are clear, can you have a definite purpose in the promotion of clothing.

Only attack can win.

A winning war is not a war without attack.

In boxing, punch is tough.

The same goes for Clothing promotion. You have to be a very action oriented person. You must put your heart into your clothing sales campaign, take the initiative and attack it fiercely.

You should be a mobile projectile capable of forcefully attacking all sides.

The victory of all major battles was achieved through vigorous action and vigorous offensive.

But when to feint, when to charge, when to attack, this is the time to decide, you must seize the opportunity.

If the time is not ripe, the enemy may not be able to find the enemy in the attack, and only occupy a blank area.

It is only foolish, reckless and idle business men who are not able to make profits. Delays are just like a boxer's late fist and can only be beaten passively.

For businessmen, people are already earning a full pot. You are only a little late. You can only wipe away oil and water.

Concentrate on one thing, that is, concentrate on the most important things and stick to it until it is done. Concentrate on the superior forces to fight the war of annihilation, and all the available forces will be used to fulfill you.

Objective of activity.

We must concentrate our energies and main forces on one or two things that can produce important effects and generate maximum profits. Do not waste your energy and manpower on low value activities. Let alone the seemingly unnecessary and important facts.