How To Break Through The Bottleneck Of Clothing Network Marketing Channels

At present, the scale of garment online shopping market in China is huge. In the future, more clothing enterprises will join the online shopping platform and seek further development. Many industry insiders told reporters that garment enterprises develop e-commerce and expand the network. Distribution channel It is not a matter of time. We need to break through many bottlenecks such as logistics distribution, service quality, operation management and so on.

Logistics is mainly distributed outside the network, which is directly related to the social logistics infrastructure and development level. In this regard, China is lagging far behind the foreign countries, coupled with the low integrity of the society. This bottleneck can not be changed in a short time, so the clothing network sales channels are also affected. To reporters, the problem of logistics development depends on the support of the whole society. The support of the state's industrial policy, besides the input of the national government, should also consider the input of social private capital, such as the self built network of garment enterprises, so as to keep up with the advanced international level.

At present, the success of logistics and distribution is that this brand can play an important role in the sales of Internet products without being a physical store. This will be a reference for future garment enterprises in developing network sales channels. A netizen who paid a long-term attention to online marketing mode told reporters. This argument validates the marketing concept of the previous masters who control the cost of upstream manufacturers and sell products and make profits through efficient logistics system.

Conduct Internet sales Many of the garment companies are directly entrusted with the distribution of large distribution companies, and continue to build their own logistics network. All the stores are located in the most prosperous section of the city, with large flow of people and obvious advertising effect, and try to create an absolute mood of petty bourgeois sentiment. In Shanghai, Binjiang store is located in Pudong, facing the Bund, the charming nightscape of the World Museum and the new modern buildings, which will become a must for the new Shanghai fashion trend. In Hangzhou, West Lake's beautiful scenery of misty rain and Southern Yangtze River is the background of the exclusive store. The combination of Chinese and Western ideas has become a major driving force to attract consumers to patronize. In Qingdao, located in the modern shopping plaza of sunshine department store, it provides a springing spacious space. Facing the newly built Olympic Plaza, there is more hope and hope. People enjoy a sweet taste from a foreign country. At present, they have established their own warehouses in major marketing places such as Shanghai, Beijing and Guangzhou, and plan to expand the logistics network in other cities.

Because there has not yet been a complete social integrity mechanism, consumers are also worried about buying clothes online. Therefore, how to improve the service quality of online garment manufacturers and dispel consumer concerns is very important. In an interview, it is a longer process for the whole society to fully accept this business model. All the work of publicity, promotion, demonstration and development should keep pace with it. In the next 30 days, unconditional return can be regarded as a commitment to the consumer, and to a great extent, dispel the doubts of buyers when placing orders online. When a customer delivers a delivery door, the customer can try it on the spot, and the delivery clerk waits for the consumer to confirm whether there is any quality problem at the door. Consumer If there are unsatisfactory places, you can return the goods on the spot. Taking customer as the center to ensure the quality of service is an important guarantee for the apparel industry to expand its network sales channels, and has its own logistics network to make customer centered services possible. But at present, there are too few brands that sell online like this. Said to reporters.