Anta Denies 600 More Stores To Digest Inventory Pressure During The Year

In early August this year, Anta said it was due to the second half of the year. Sports goods The industry still has the risk of inventory and discount, so it will control the future order volume and shop expansion speed, and grow steadily.

To this end, the reporter called Anta company, its staff told reporters that the 600 stores were Anta CEO Lai Shixian two years ago, the statement can not be wrong, nor can it be said, but put it in the present is not accurate. But the staff refused to disclose the number of Anta stores this year.

Anta denied opening 600 stores during the year

Many people in the industry believe that at present, Anta's profitability has dropped sharply, and there is no other way for Anta to continue to return to the rough expansion era to digest inventory pressure.

But this plan is related to the statement in Anta's 2012 performance report. In August this year, Anta issued semi annual financial data. In the first half, Anta's turnover was 3 billion 934 million yuan, down 11.6% compared to the same period last year. Gross profit margin was 1 billion 644 million yuan, down 13.7% compared with the same period last year; net profit attributable to shareholders of listed companies was 770 million yuan, down 17% compared to the same period last year.

Semi annual report pointed out that the overall decline in financial data is due to high inventory and product discount, profits have been seriously affected. In fact, as early as July, in the first quarter of July, the order amount of Anta was about 20%~30% decline.

Anta said there is still a risk of inventory and discount in the second half of the sports industry, so it will control the future order volume and shop expansion speed, and grow steadily.

Anta staff said: "according to the 2012 interim report, the number of Anta stores will remain stable at the end of 2012, and the store will continue to be cautious. "

In 2012, Anta's performance report showed that by the end of 2012, Anta stores were expected to be 7800 to 7900, and as of June 2012, the actual number of Anta stores was 7807.

Although Anta has obviously slowed down its opening up, Anta has achieved rapid development through rapid expansion of its stores. According to public information, from 2007 to 2010, the number of actual shops opened in 2007 is around 1000. The rapid increase in the number of stores has also made Anta's sales grow faster than the previous sporting goods industry. Li Ning Co 。

It is understood that in order to speed up the opening up of stores, Anta is different from other sports goods enterprises in the country to set up direct branch offices in the whole country, and adopts the way of "provincial distribution agents + regional distributors" to develop the national sales network. Therefore, in just a few years, the number of stores from hundreds to thousands of homes quickly occupied the market.