High End Ladies Wear Prices Strong, Some Popular Women'S Wear Price 10%-20%

The price of women's clothing has increased year by year, but this year is a little different.

"Last year, a similar MANGO jacket was 799 yuan, and this year was only 299 yuan.

The price of clothing in autumn and winter is directly marked down by 500 yuan.

Ms. Lin is buying recently.

It was found that the price of women's wear brands dropped a lot.

It is understood that this autumn and winter, in addition to the price of some high-end ladies wear is still strong, most of the popular women's clothing price directly appeared 10% to 20% of the price.

This round of price adjustment comes from fast fashion giant.

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Not long ago, reporters found that the number of new women's tops in Hangzhou was more than 199 yuan and 299 yuan in the number of ZARA that the public liked most. Some sweaters were priced at only 399 yuan, while women's clothing in autumn and winter was about 499 yuan, and some down coats were priced at around 999 yuan.

It is understood that this year's 499 yuan women's coat, last year to 699 yuan, and the price of 699 yuan.

It takes 899 yuan to get there in the past year.

This is the first fall in the ZARA brand's entry into the mainland market in China for the first time in six years, with the largest decrease of around 40%.

The fast fashion brand MANGO also lowered its price by around 15%.

Wenzhou MANGO special store has been on shelves since autumn and winter. The reporter has learned that the price reduction of MANGO knitting foundation this year is particularly severe. Last year, the 299 yuan style was only sold for 169 yuan this year. The price range of other styles was basically 20 yuan to 100 yuan.

The price tag of some special clothes is 500 yuan lower than last year's.

Mcglaughlin, the responsible person of Wenzhou, Mr. Xia said that although the price of clothing in Mcglaughlin's shop in Wenzhou was basically the same as in previous years, this year, the sale of seasonal hot products has been reduced to a full extent. This has rarely happened to Mcglaughlin, whose original unit price is lower.

"In addition to the fast fashion brand, Wenzhou women's favorite women's clothing such as 5+ and other brands also has a 10% price cut."

People in charge of the promotion department revealed that the price of some women's clothing brands has dropped by about 20% this year.

As the MO&CO of the high-end women's clothing, the price of autumn and winter clothing this year is indeed more close to the people. Some coats are 300 yuan cheaper than the similar styles of last year, and the price of jeans has also been reduced by 30 yuan to 100 yuan.

According to the analysis of the industry, the fast fashion brand's active price reduction is related to the exchange rate factor. At the same time, the weak consumption and the high storage pressure of some products are also the reasons why some women's clothing brands "reduce their social status".