The Effective Principle Of Clothing Display

When consumers first see clothes, they may like it and decide whether to buy it or not.

At first glance, you will see your clothes and let your clothes directly communicate with consumers.

In the consumer goods industry, the management of marketing terminals is very important, since salesmen sell clothing to distributors (especially retail stores), and help distributors to sell them again (to sell clothing to consumers). Effective clothing display is a very important means.

The shop is full of clothes, displaying thousands of different brands and different packaging costumes. Consumers enter the store, and at least one more than one hundred kinds of clothing.

How to stop them, interest in your clothes, and then buy clothes, then the effectiveness of clothing display is being tested.

To do a good job in clothing display, we must follow some basic principles, including profit, good display points, attractiveness, convenience, price and stability.

Profitability.

First, to confirm that clothing display must be managed, it is very important for salesmen to help improve the sales potential of storefronts; second, through various efforts, we must strive for the most helpful display points for sale; third, salesmen should note the special ways or exhibits for increasing sales volume; fourth, tell the shopkeeper or manager in time, the benefits of the principles of clothing effective clothing display, and give some examples of successful cases in the past; lastly, we should adopt the FIFO principle to reduce the possibility of return.

As a salesperson, there are always some figures in mind, including the normal selling speed of products, the special effect of store sales after the creation of clothing display, and the results of sales to your dealer customers.

Good display points.

For traditional shops, the counter is good behind the line of sight, on the shelves, next to the scales, next to the cash register and the counter.

Point.

For supermarkets or parity stores, with the high places on the shelves, the customers' access points, the stores on the two sides of the moving line (supermarkets), the central location of the shelf area (the parity store) and so on are the best display points. When carrying out promotional activities, the following places must strive for: the center of the walkway with the largest number of people in the store, the upper ends of the shelves, the corners of the wall shelves, the outlet of the cashiers, etc.

Attractive.

Clothing display can only effectively convey the message of clothing only by attracting the visual attention of consumers.

Generally grasp the following skills: make full use of the number of existing clothes, pile up together to show the momentum; correctly put labels on clothing; after finishing the display work.

Deliberately take off a few clothes, one can allow space to facilitate customers to take, and secondly to show the good clothing sales; Chen Li to distinguish their clothing and other brands of clothing; in line with the size of display space, make full use of advertising products to attract the attention of consumers, can also use the whole pile of irregular arrangement, save time, and create the meaning of special offer.

Price.

Price has a great influence on consumers' purchase, and price itself has sales power.

We should pay attention to several aspects: the price should be clearly marked, and there is no clear price. Even if the consumer is interested, it will also affect their determination. The price tag must be displayed in the eye-catching position. The size of the number will also affect the attractiveness of the price; the number of the direct write out of the special price is more attractive than the number of consumers who tell the discount.

Stability clothing

It is to help sales rather than stunt: when making FCL, it is necessary to consider the attraction of an appropriate height, and to take account of its stability.

Attention should be paid to the opening of the box, placing the open box in a stable position, replacing empty containers, starting from the top, ensuring safety.