Sports Brand "Bottom Hunting" NBA Resources

This year's NBA China game is more lively than usual. First, Li Ning signed with Wade, New boots He appeared in the limelight, and later revealed that the total contract value exceeded 100 million dollars; PEAK, who has always been committed to NBA marketing, has not been idle, and has held a press conference jointly with the signing star Battier, NBA officials, and the Heat officials, especially the comprehensive upgrade of the cooperation with the Heat, and the joint development of the Central and North American markets.

In addition to the two press conferences in Shanghai and Beijing, Quanzhou is not free. On October 9, PEAK welcomed representatives of the NBA Toronto Raptors, and the two sides reached a strategic partnership; On October 12, famous star Allen Iverson also appeared in Jinjiang to cooperate with Fujian Iverson brand. However, the promotion measures of different brands are also very different, and some even make mistakes that should not be made; At the same time, the different demands expressed by each other easily remind people of two words: copying the bottom.

In fact, the teams and football stars who have joined hands with Chinese brands during this period are famous.

The first wave of the "October offensive" is still Pike. On October 9, David Hopkinson, the representative of the Raptors, the only NBA team located in Toronto, Canada, led the team in person and appeared at Peak's headquarters in Donghai, Quanzhou, signing a strategic partnership agreement; During the NBA China game on October 14, the Heat, which had cooperated with Peak since December last year, upgraded the cooperation between the two sides. The president of business operations led three heavyweight players to attend.

Li Ning was the other one who made a big splash. In the afternoon of October 10, Li Ning The company and Wade's brokerage team have successively released news, and the two sides have reached a endorsement agreement. Mr. Li Ning and Wade have jointly branded their fingerprints on the template. Last year, the newly formed Miami Heat three giants won the NBA championship, and Wade, who became famous very early, was once again hot; Although his teammate James has been to China once before, this time Wade received the courtesy of Chinese fans, no less than the former.

In addition to the needs of the game, all the Clippers and Heat athletes attended. On October 12, a legendary landmark player also came to China, namely allen iverson 。 Along with Iverson, there are many old faces who formed the legendary star team; However, only Iverson cooperates with Chinese brands. At about the same time, McGrady announced that he would join Qingdao Doublestar.

In just four days, four NBA teams appeared in China, two of which and four heavyweight players cooperated with Chinese brands, which has never happened before.