Shenyang: Will The North Shoe Market Disappear?

"Walking North shoes south" is not a new word in Shenyang.

According to the data, Shenyang sends more than 100 million pairs of shoes to the south each year, with sales of about 1000000000 yuan.

By the end of 2007, 200 shoe making enterprises in Jinjiang had been closed down, and 1000 shoe factories in Guangdong were shutting down. Shenyang shoe factories, which were not strong enough to fight, had to face the disappearance of "walking North shoes south".

Change: the shoe maker's doubtful optimist Li Jin runs a small shoe factory in Shenyang, called Yongxin, which has been prosperous and happy.

"From April to the present, a foreign order has not been received.

The big shoe makers in the South have not heard of it yet.

After drinking a large amount of tea, Li Jin went on to say that he found that the shoe makers in the South began to focus on domestic shoes this year.

Li Jin has been opening shoe factories for eight or nine years, mainly manufacturing leather shoes.

Later, three or four vendors were contacted in Nantai shoe city. According to the demand at that time, they began to imitate the southern style. They sold to Fujian through distributors and opened the foreign market.

"A lot of shoemaking enterprises in the field disdain to make leather shoes, the profits are not high leather shoes, the procedures are complex, and the repair rate is high. This brings us business opportunities.

In fact, many consumers still like our leather shoes very much, the style is pretty, and the price is still cheap.

Now the market is quite mature, and the market is also open. Why is business so thin this year?

Li Jin was puzzled.

Once: North shoes went south, Shenyang shoes industry started early, in the 80s of last century, some self-employed people began to engage in shoemaking industry.

Qian you, vice president of the footwear association of Liaoning General Chamber of Commerce, said that the emergence of Shenyang shoe industrial cluster has stimulated the development of Shenyang footwear industry.

Six or seven years ago, "North shoes went south", breaking the past Wenzhou, Guangzhou and other southern shoemaking enterprises occupy a large market situation.

There are Chinese shoe cities in Shenyang, such as "North shoe capital", leather shoe material market, logistics center, etc., which are integrated together. A complete industrial chain promotes the development of footwear industry.

Li Jin said another reason is that most shoe manufacturers in the south are targeting foreign sales, and the sales of domestic products are decreasing, so that Shenyang shoes have vitality.

Status quo: the market is losing gradually. "Look at the number of riding on the door of shoe city gate, you can know the change here."

A Chinese shoe city is vividly described by an insider to the press.

At this time of the year, I was so busy that I could hardly get a few more hands to fill in the list. Now I have time for Kan Dashan.

Most of Shenyang's real estate exports to Russia, the European Union and the United States, the depreciation of the dollar and the impact of anti-dumping policies, shoe companies suddenly fell into trouble.

"Raw materials are rising and the cost of shoemaking is increasing."

A person in charge of Wensheng shoemaking factory in Dongling District told reporters that export profits have become thinner now, and many enterprises are afraid to take orders.

According to the first financial daily, China's largest footwear base, Jinjiang, closed down 200 shoe companies last year, while thousands of Guangdong went bankrupt.

A lot of Southern shoemaking enterprises are keeping an eye on the domestic market, and the competition is even more brutal.

Qian said, compared with the southern cities, the northern shoemaking enterprises are small in scale and weak in development ability, mainly producing winter and autumn boots. In summer, they are off-season. 80% companies even have no designers, and they lack long-term planning. At the same time, sales channels are also a problem: Shoes Enterprises are too ashamed to be too small in their own size to directly connect with manufacturers, and they are seriously decoupled from sales and are in a passive position in seizing market opportunities.

To solve difficulties: establishing brand awareness is influenced by business habits. Many southern businessmen still have a special liking for "Shenyang shoes".

According to statistics, Shenyang's real estate shoes account for more than 50% of the total number of shoe cities in China, with turnover exceeding 60%.

According to industry analysis, "North shoes South pportation" is facing a major test, but as long as measures are taken, the trend of "North shoes South pportation" will not change.

"All of us in this industry know that" Shenyang shoes sell well, and they do not make money. "

On May 6th at 10 a.m., Chen manager, who runs a booth in the Guangzhou metropolitan footwear wholesale market, has just ordered two shoes from an office in China shoe city, and initially has a long-term cooperation intention.

The reason why he came all the way to Shenyang to book shoes, Chen said that his new entry was mainly aimed at the reputation of "Shenyang shoes", and he also walked to the market here.

There are two colleagues with Chen. They are also doing wholesale shoe business in the south.

According to them, the reason why they are interested in "Shenyang shoes" is mainly because of their new styles and relatively complex technology, which are more popular with fashion people.

The most important thing is low price, which is suitable for volume management.

"What styles are popular in the market can be found here, and can be processed into more complex styles. In fact, OEM and imitation shoes are most popular."

An industry insider revealed that, like the Wenzhou model, many shoe factories and wholesalers will take the popular styles in the market and go to Shenyang to find factories to do so.

The shoes with a price of twenty or thirty yuan can be sold for about 100 yuan in the wholesale market, and the profits are quite attractive.

Qian you think, in fact, most shoe making enterprises in Shenyang are very suitable for making high-grade shoes, because high-grade shoes are usually made by hand, with high requirements and less quantity.

But in order to attract high-end brands, first of all, let these brands know about the ability of Shenyang shoe enterprises.

But there is still a lack of brand awareness in local shoe factories.

Qian said that the key issue now is to change the concept. Shoemaking enterprises should go out and continue to learn.

He walked through 22 provincial wholesale markets and found that Shenyang shoes were very popular there, so the market should have great prospects.