Explore 2008 Jinjiang Footwear Enterprises To Develop New Mode

"Labor panic", "electric panic" and "oil panic", coupled with anti-dumping, appreciation of the renminbi, rising labor costs, rising raw material prices, and adjustment of export tax rebate, processing trade and other policies, prompted by many factors, many shoe companies were forced to undergo the pains of transformation and upgrading. At present, footwear enterprises are at a crossroads of life and death. They must comply with the changes in national policies and solve the problems they face in their survival and development. At this time, listing financing, increasing innovation and increasing value-added products will become more effective ways for enterprises to seek development. However, a large number of small and medium-sized enterprises can not achieve them through these channels, while traditional bank lending and private financing can not meet the needs of most enterprises, and their prospects are very severe, insiders pointed out. A big fish eat small fish, fast fish eat slow fish game rules, at this time more vivid. Move forward, or you'll fall behind! "Capital and strength, boldness and speed" are now testing thousands of Jinjiang shoe enterprises and becoming the key to defeat the business. As a representative brand enterprise in this game, Nai bu (China) Limited's new establishment and capital business operation mode have aroused great concern of our correspondents. For this reason, in 2008, before the "autumn, winter, winter and winter" product order meeting, we interviewed the president of linnao (China) Co., Ltd., and deeply analyzed the successes and successes of Nye's successful transformation and transformation under the current economic situation, so as to provide reference for all industries and enterprises. Rong Ying: strong alliance, huge amount of money injection, the introduction of cooperative partners, Minnan enterprises always have the habit of "better for the head than the Phoenix Tail" and "the only person" habit. The family holding and share gains and losses are more important than anything else. Now, in the industry, the capital loan and the triangle debt operation mode, plus the impact of the state bank credit tightening policy, many enterprises have been shocked by many enterprises. Speaking of reform and innovation is the driving force of enterprise development, then we can not stay on the level of technology and products. The equity and management mode of enterprises bear the brunt and adapt to the transformation and development of economy and policy. I remember very clearly that, for example, Nan Cunhui, chairman of CHINT group, once talked about the issue of share dilution and capital introduction cooperation. He said, "the share of my share is falling, but the share capital is expanding, and there may be more benefits." So, at first, my concept was that if there were 10 billion, 20 billion or more assets, 5%% would be enough. But this concept may take ten or twenty years to complete, so it is also a kind of capital expansion to complete the process. I believe that by that time, 5%% will probably be the biggest share. Now, my point of view is the same as that of Nan Cunhui. The dilution and expansion of Nai step shares will only be more conducive to the operation and development of Nai brand, and this is a win-win for partners and all shareholders. At present, Nai Bu's production base of more than 200 mu in Putian Feng Ting has been in the groundbreaking construction plan. This is also one of the important measures taken by Nye bu (China) limited to expand production capacity after capital injection. Nye can break the traditional concept of Jinjiang industry and import huge amounts of foreign capital up to hundreds of millions of dollars. One important reason is that Nye has a very good brand foundation and channel advantages. Since 2005, Nai Bu has built more than 1000 franchise stores, among which more than 700 stores have been run by strict CIS standards. Lu Changquan, a famous marketing expert, advocated "free thinking, innovative spirit and happy state" for his planned "vitality campaign concept". The sports based and vibrant modern lifestyle has been deeply loved by the quasi target consumer groups through the nationwide, television, newspapers, magazines, network and household's all-round and three-dimensional dissemination. Moreover, as early as 2005, Nai step has won two awards of "national inspection free products" and "China famous trademarks". If today's competitive environment is so bad, if we stick to the old rules and stick to stereotypes and fail to carry out effective transformation and upgrading of enterprises, I can say that many shoe enterprises or sporting goods enterprises in Jinjiang have a bad prospect. After listening to the explanation of President Lin Yan Yan, I could not help but smile. The tall, broad and large young president really has a look of "big belly can tolerate the world". Yet in a broad brow, it is clear and bright. Wisdom: the wise man who won the world learned that a few days ago, Nai bu (China) Co., Ltd. started operation as early as 2005. It took advantage of the 2008 Olympic Games Dongfeng, integrated resources reorganization and upgrading, and began operation in May. In this regard, Lin Yan Yan explained that in fact, when the company registered in 1992, just like Jinjiang upgrading from shoes to sports industry base, enterprises are changing and growing with the development of the situation, which is a major trend. Nye's future industrial mode is bound not only to the Quanzhou and sporting goods industry, but also to the deep development. The main purpose now is to make full use of the brand in the next 3-5 years after 2008 to build the brand into at least 1 billion of the sales volume. Of course, it will not exclude the use of these years to restructure the equity restructuring of enterprises, optimize management, and strive for listing, capital operation and flat and diversified development, all of which are already in the planning stage. If the reform tests the courage and courage of an enterpriser, foresight and sagacity symbolizes the wisdom of an entrepreneur, then the speed and executive ability of the entrepreneur can be decisive for the success or failure of an enterprise. Reporters learned from relevant parties that sports competitions after the 2008 Olympic Games are likely to be industrialized, and Nai step has already been linked with the related industrial resources. At the same time, Nai step may be the exclusive naming enterprise of the 2008 Olympic Games year national sports administration team football team league tournament. It is not known whether there is a necessary connection between the two. However, the leaders of the "State Sports General Administration" football team expressed great concern and support for the Nye step after the reorganization, and were invited to be a guest of May 10th Nye 2008 product fair. To integrate talents: to introduce talents to the Nai step, the huge "Nei" outdoor road signs are standing tall, and the new office hall and product showroom are already being renovated. In order to ensure the company's high-speed operation in all aspects of administration, personnel, product development, commodity planning and sales, Lin Zong said that at present, senior professionals in the industry have been collecting and introducing outstanding talents in the industry. Besides, the supporting media promotion, marketing resources and public relations resources to ensure the full operation of the brand are all in place. "Thousands of troops are easy to get, one will be hard to find". After the reorganization and upgrading of Nai bu (China) Limited, the demand for talents is more urgent. However, it will also be more stringent and require higher standards. Employers should not only be talented but also be more important in character and culture, so that they can match the brand and development goals of Nai bu. According to the core person in charge of capital injection, cooperation is the path, channel strength and development potential of multi-party investigation, and commissioned by the investigation company after several assessments before making decisions. Over the years, President Lin fire Yan has accumulated rich experience in operation, extensive contacts and excellent reputation, which is the main factor contributing to cooperation, because this influence and appeal to the inherent agents and distributors channels is an intangible asset, which can not be easily acquired or built with capital. After solving the problem of capital chain, Lin fire Yan is now like a duck to water. It has been very excited. Summary: 2008, the Olympic year has undoubtedly brought great impetus to the development of sports goods industry. Although the operation cost may also become more and more high because of the global economic environment or the regulation of national macro policies, after all, everyone knows that sports industry is indeed a sunrise industry, which will develop faster and faster. However, opportunities and risks coexist. All enterprises in this industry need to face the test of a big market shuffle. The next market is not only the concept of sales and market, but also depends on the struggle of capital. Nai step is undoubtedly ahead of the road, seize the opportunity, carry out a bold innovation, and avoid the bigger waves.