Oujiang Shoe Machine: Dragon World

From the end of the world to the industry leader, Oujiang shoe machine has gone through more than ten extraordinary spring and Autumn Periods.

In other words, the growth process of Oujiang shoe machine reflects the development and historical evolution of China's shoemaking industry in the past years.

From the development of mechanization to standardization, from standardization to branding, and from brand to information, there will be more foresight in the future.

Oujiang shoe machine decades of footprints, countless brilliant honor......

Learn from the past and learn from the past.

This is due to a real pursuit, a yearning person, a man who aims at his goal and bravely advances.

There is no doubt that he is the head of Oujiang shoe machine, Ye Keguang.

On the afternoon of April 22nd, the seventh China Jinjiang international footwear Expo.

Huicong network is honored to have exclusive interview with Ye Keguang, chairman of Oujiang shoe machine.

Hello, Mr Ye, taking up dozens of minutes, first of all, would you please give a brief introduction to Oujiang shoe machine?

Ye Zong (laughs): OK.

Since its founding in 1990, Oujiang shoe machine has consistently adhered to the development and manufacture of shoe machine products, making the technology and quality of products more superior and gaining the affirmation of customers and industry colleagues.

Pursuit of the best, endless, and shaping the future with the concept of internationalization is Oujiang's consistent business philosophy.

Focusing on the wisdom and sweat of Oujiang people, after more than ten years of innovation and development, now the Oujiang River already has the new high-efficiency EVA injection foaming molding machine series, the automatic disc plastic shoes injection machine series, the oil pressure automatic front and back machine series, the TR straight row thermoplastic multicolored shoe machine series and so on seven big more than 30 series of production strength and the mold CNC processing center, applies for the patent more than 20 items, has authorized thirteen items, one invention patent.

In the past ten years, the wind and rain process of Oujiang shoe machine has finally achieved today's results. Can you tell me the story of these ten years?

Ye Zong (Jing Si): the growth of Oujiang shoe machine first came from the rise of the shoe leather market in Wenzhou.

More in view of the 1987 fire Wenzhou shoes.

Wenzhou municipal government pays close attention to product quality.

Under such circumstances, we began to make shoes machines and entered the "mechanization" era of shoe machines in 90s.

At first, I was very worried about whether Wenzhou people would use it.

But when the shoe companies accept it, we feel more delighted and their work achievements have been recognized.

From 90 years to 97 to 98 years, we are taking the road of internationalization and the pformation of Wenzhou's enterprises from domestic sales to export sales.

The biggest difficulty at that time was how to integrate with internationalization.

Our pressure is coming.

We sent overseas and Dongguan accessories many times to do a lot of useless work.

Every day, we must solve the problems of non standardization, non generalization and non language before we have four modernizations.

Telephone and fax fly all over the sky.

When enterprises become bigger, we must use the four modernizations standard to ask ourselves and measure our enterprises.

At that time, we were the first to carry out standardization, serialization, generalization and specialization.

Our staff has a standard and systematic training.

98 to 04 years can be regarded as the era of branding. In the early 90s, Wenzhou began to blow the horn of the market economy and the pace of personal entrepreneurship. Under the good foundation and humanistic background, Wenzhou's enterprises also blossom everywhere.

How to establish a brand image and establish the core competitiveness of enterprises is the core of Oujiang shoe machine.

At this time, we are committed to standardization, innovation, diversification and high reliability of products, not only to get higher prices and profits, but also to determine the dominant position of enterprises in the market in order to change the impression of "low quality and low price" produced by "made in China".

In order to compete with foreign brands in the domestic market and succeed, in order to win the market share by brand value in the global market, Oujiang is walking on an international road that will never turn back, and try to match product quality with foreign products.

From 04 to 05 years of information age.

At this time, the Oujiang River is to throw away the "draft", cancel the fax machine and reduce the telephone number.

We need to change information freely.

At the same time, we became the first member of China's shoe machine industry to join the world's most authoritative British SATRA advisory body.

05 years later, it will be a personalized world.

For example, there are more than 50 kinds of sports shoes.

With the different force and material of shoes, there must be many different changes. In this process of change, shoe machines also need personalized realization and their own taste.

Now that China's accession to WTO, the EU's monitoring and control of China's footwear industry, and the market competition are rising, how do you see it?

Ye general (Yan Su): competition must be regular, do not disrupt laws and disrupt the market.

Both developed and developing countries must act in accordance with the law.

Otherwise, it is like a double-edged sword. You bring losses to others, and at the same time hurt yourself.

"To be a man first and then to do things" is a maxim. It is also an immortal foundation for the achievements and achievements of Oujiang shoe machine.

Honesty is especially important here.

Oujiang shoe machine has always been regarded as the leader of shoemaking industry. Can you give us a forecast of the development trend of the shoe machine industry in the future?

Ye Zong (laughs, your time has arrived): at present, the brand of domestic shoe-making machines is dominated by Wenzhou, and 2-3 years later, the brand of shoe-making machines will not be dominated by Wenzhou, but will gradually move to teachers.

The development of China's shoe machine industry will follow the trend of internationalization.

The mainstream of shoemaking is Guangdong, the globalization of economy, the concentration of footwear design, the frequent trade and the unity of the supporting chain of the whole industry in Guangzhou port. The distribution of Guangzhou's industrial chain is more scientific.

For example, the land outside Zhongshan can also be used.

Wenzhou is concentrated in the urban area, and no way to radiate into the suburbs.

Wenzhou people will make money, but because of the limited geographical position of Wenzhou and the ineffectiveness of talents in Wenzhou, its market is bound to shrink.

At the same time, Wenzhou municipal government has realized that Wenzhou needs high-tech and industrial economy and industry.

Making shoes is a "poor economy" which will not develop in Wenzhou for a long time.

Now the bigger shoe companies in Wenzhou, such as AOKANG, Kangnai and so on, have gradually pferred their enterprises to teachers.

As early as 3 years ago, Oujiang shoe machine set up Yu Tai Machinery in Guangzhou.

Our Oujiang shoe machine has always been shaping its own development with the concept of internationalization.

The machines we are exhibiting today have their own hue and shape.

Open the door and take the road of internationalization.

Now our products are not only exported to the whole country, but also exported to Brazil, Italy, Malaysia, Indonesia, Vietnam, Russia, India and so on.