The Second Beijing Luxury Exhibition Will Be Held In June Next Year.

Reporters recently learned from the China International Chamber of commerce that the second Beijing luxury exhibition will be held on June 2013 22~24 at the China International Exhibition Center.

The Beijing luxury exhibition jointly sponsored by China International Chamber of Commerce and Zhenwei Exhibition Group has won the support of the six chambers of Commerce, including the Sino British Trade Association, China France Chamber of Commerce and industry, Italy chamber of Commerce in China, Belgium chamber of Commerce in China, Holland chamber of Commerce in China, and Luxemburg chamber of Commerce in China. The six chamber of Commerce has said that it will organize several top brands in Europe to participate in the exhibition.

CCB's private banks, HSBC and other banks will also continue to serve as support units for this exhibition, and will organize VIP customers from private banks to come to the exhibition.

The first Beijing international top living brand (luxury) Fair was successfully concluded in June 2012 at the China World Trade Center exhibition hall in Beijing.

The exhibition attracted high-end brands from more than 20 countries including the United States, France, the United Kingdom, Germany, Italy, Australia and Switzerland to participate in the exhibition, exhibiting 126 famous brands at home and abroad.

For three days.

On the spot, the turnover was 52 million 900 thousand, and the turnover volume was 670 million, attracting 17000 luxury industry practitioners and enthusiasts to visit the site.

And 92% exhibitors said they would continue to participate in the next exhibition.

Due to the good results of the exhibition, many luxury brands will continue to appear at the second Beijing luxury exhibition.

And the exhibition area will double this year.

The exhibition will cover many high-end brands, including top sports cars, luxury yachts, private aircraft, jewelry watches, luxury villas, valuable gifts, art collections, private clubs, high-end clubs, luxury tourism, noble schools, overseas immigrants, high-end medical institutions and other 33 areas.

During the same period, many high-end brand activities such as top brand new product launch, luxury car test drive, luxury T stage show and fashion life lecture will be held to create unlimited opportunities for communication between brands and consumers.

According to statistics, as of the end of September 2012, the consumption share of the global luxury goods market reached 212 billion euros, an increase of 15% over 2011.

With this growth rate, it is estimated that the market share will reach 250 billion euros in 2013.

In 2015, China's luxury consumption will be 170 billion yuan, and it is likely to be the largest luxury consumer in the world.

However, as one of the largest luxury consumer markets in the world, China does not have local luxury brands with international influence.

Dr. Zhou Ting, a luxury research center of the University of foreign trade and economics, believes that the most important problem for Chinese luxury brands is the difficulty in seeking brand recognition.

KPMG's China luxury market survey report shows that when respondents were asked

Less than 10% of the luxury brands such as bags, accessories and other luxury brands will associate with Chinese brands, while more than 6 of respondents believe that French and Italy brands are more influential.

If local luxury brands want to have a firm foothold, some problems must be solved.

First, domestic brands must establish the image of high-end products in the minds of consumers; secondly, break through the market channel and contact consumers through effective ways.

Say.