Implementation Of Brand Driving Strategy In Quanzhou Development Zone

China has 5 well-known trademarks, 6 famous Chinese brands, 2 national export inspection free products, 4 national inspection free products, and 4 key high-tech enterprises of the national Torch Program. Currently, in the nearly 10 square kilometers of the Qing Mongolia Park, there are 21 brands of "Guo Zi" brand, and the brand density is the highest in the whole city.

In recent years, the Quanzhou Development Zone has vigorously implemented the brand driving strategy, and promoted the sound and fast development of the economy through persistent and vivid and striving for brand creation and enhancing the comprehensive competitiveness of the industry.

Supporting enterprises to enhance brand value and brand strategy is not only the need of enterprise production and operation, but also the need of improving their own comprehensive quality and domestic and international competitiveness.

Quanzhou Development Zone adheres to enterprises as the main body and market orientation, and selects some enterprises with certain conditions and potential for development as the key cultivation objects in the feasible range. Through close service, it actively guides and coordinates various problems in the process of creating brand, and constantly adjusts and enriches the brand awarding policies, gives notice and commendation and financial rewards to brand enterprises, and gives priority to solving the financing problems of brand enterprises.

In order to better implement the famous brand strategy and create the brand and regional brand of the Development Zone, in January 2007, the Development Zone adjusted and enriched the brand award policy, and the Finance Commission of the management committee allocated a special reward to the enterprises declared by the Development Zone, and won a one-time reward of 1 million yuan for obtaining the world famous brand products in China. The enterprises that won the famous brand products of China, the famous brand products of the Ministry of Commerce, the famous brand of China's trade and development, or the Chinese brand names recognized by the State Administration of industry and commerce, were awarded a one-time reward of 500 thousand yuan. The enterprises that won the state inspection free products and the products exempt from inspection by the state were awarded a one-time reward of 100 thousand yuan. The enterprises that won the famous brand products of Fujian, the famous trademarks of Fujian and the famous brand export products of Fujian province were given a one-time reward of 50 thousand yuan.

It is estimated that in recent years, the development zone has been rewarded with 6 million 750 thousand yuan for enterprise brand.

In the brand driving strategy, enterprises in the development zone also consciously seize the opportunity, create conditions to actively create brands, and constantly enhance brand value. Many enterprises are developing a path from product management to brand management.

Gold Lake sporting goods Co., Ltd. is one of Quanzhou's earliest specialized production and sales of sporting goods brand.

As the Olympic Games are drawing near, careful readers will find that there are new changes in the advertising language of King Lake. From the original "trust oneself" to "self confidence China", it is a simple change of advertising words on the surface. In fact, the core value of the Golden Shoe industry is upgrading.

Wu Xiaxiong, manager of the brand promotion department of the company, explained that Jin lake has been trying to enhance the brand value. "At present, the resources of Olympic marketing are limited."

Brand economy highlights industrial advantages, from product operation to brand management, so that enterprises in the development zone have tasted many sweetness.

Last November, Quanzhou Rui Xing Textile Co., Ltd. became the first garment export exemption enterprise in Fujian province.

The "national export exemption" is known as the "gold medal pass" to the international market. The export enterprises representing this honor have reached the forefront of the industry in the country in terms of their quality level and enterprise management level, and the most preferential treatment and the most convenient customs clearance conditions can be obtained.

Red ruxing company said that the national export exemption test enabled red Rui Hing to conquer overseas consumer groups from the perspective of brand reputation. It is a milestone for enterprises and a new starting point for brands to continue to expand the international market. It will encourage enterprises to work hard to create international brands and expand the awareness of International brands, and help enterprises compete in a higher starting point.

Indeed, in the face of the impact of RMB appreciation and the export tax rebate rate reduction, the current export situation in Quanzhou is not optimistic. Enterprises striving for national export exemption will promote enterprises to improve the production process and enhance the level of management and management, further enhance their comprehensive competitiveness, and also effectively promote the implementation of Quanzhou's famous brand strategy and internationalization strategy.

Since the implementation of the brand driving strategy, the development zone has built up a large number of brands, and has established a good image of products, enterprises, industries and regions in the region.

In addition to 21 "national number" brand, there are 16 famous trademarks in Fujian province and 12 famous brand products in Fujian province. Many enterprises are in the stage of declaration and evaluation of famous brand products and well-known trademarks.

It is understood that the development zone will soon introduce the "Quanzhou economic and Technological Development Zone famous brand driving strategy". It is proposed that after 5 years of efforts, more than 5 provincial famous brand products and famous commercial standards with exemplary quality, efficiency and popularity in the province will be created. More than 1 state-level famous brand products and well-known trademarks with strong competitiveness, good product quality and high user satisfaction will be added.