Jinjiang Striving To Build The Largest Footwear Market In China

"Change a storefront with a good parking space."

When he met Zhang Wei, he was busy discussing with the staff of the "China Shoes Capital" market working group to change the storefront.

In the afternoon of April 25th, Zhang Wei's company, Jinjiang Tianhong spray gun engraving pen pneumatic tools Co., Ltd. and 11 other enterprises that run shoes, finished shoes and other products became the first batch of merchants settled since the implementation of the "Jinjiang shoe city" in China.

The courage to be the first to eat crabs is due to the huge benefits brought by the market policy.

In March 28th, the Jinjiang municipal government issued a number of opinions on supporting the prosperity of China's footwear industry in Jinjiang city.

The successful integration of the shoe industry will provide a successful experience for the specialized market of food, automobile, steel and ceramics in Jinjiang.

During the interview, many people from relevant departments in Jinjiang said that the shoe industry city is the "experimental field" of the three industry of Jinjiang, such as "the second generation is strong and the three is weak." once the success is achieved, the relevant preferential measures will expand and radiate outward.

Once walked into the "China Jinjiang shoe city" in Chen Dai Town, Jinjiang, the reporters found that only one storefront of the entire market was open, and the two floor was basically vacant.

Since its operation in 2006, the shoe industry, which has 2162 shops, has not yet gathered enough popularity.

According to the relevant person in charge of Jinjiang Chen Dai Town Economic Development Co., Ltd., only 504 stores in the shoe industry opened operation before melting into the market.

With the cold and cheerless, there is confusion: in the market, leather shoes, cloth and other shoes are mixed up and run in different ways, which is contrary to the original intention of opening the shoe city.

Tong Yuxiao, the discipline inspection leader of the Jinjiang municipal land tax bureau, who participated in the comprehensive market policy formulation, told reporters that the footwear market in Jinjiang was growing up together with the footwear industry in Jinjiang. However, although the shoe material market is large in scale, it has long lacked a standardized professional market for footwear.

It is the intention of the shoe industry to set up a first-class shoe market in China.

"Now the business shoe business has not yet entered the shoe city, to the shoe city has not been able to achieve one-stop shopping."

At the beginning, Ding Baojia, the boss of Jinjiang Hong Bao Shoe Material Trading Co., Ltd., who was located in shoe industry city, said that the development of Jinjiang shoe material market needs specialized market.

In addition to the lack of professional market management service functions pointed out by many industry insiders, there is no unified planning and reasonable zoning, incomplete early supporting facilities, and traffic, public order and property management are not in place. Ding Baojia believes that the high cost of operation is the biggest stumbling block for businesses to enter the shoe industry.

Ding Baojia gave the reporter an account: after the merchants settled in the shoe city, it was only 3800 yuan / month on the first floor storefront. In addition, the electricity bill should be paid according to the commercial electricity consumption of 0.8 yuan / kWh, plus the property cost, so that many businessmen felt that they had settled in the shoe city, and the operating cost was too high.

At the same time, according to the investigation of the relevant departments in Jinjiang, because many of the footwear business enterprises and individual business accounts are not sound, they can not apply for the general taxpayer qualification of VAT, and the tax department can only collect taxes, which makes the tax burden of the operators very heavy, and merchants do not want to enter the shoe city.

Based on the calculation of 5 million yuan of annual sales and sales of 3000 yuan of monthly rental of footwear enterprises in the shoe industry city, the tax paid by business enterprises should account for 1.60% to 3.5% of annual sales, and the tax paid by individual businesses should account for 7.5% to 11% of sales.

Higher taxes and other expenses have led to many businesses reluctant to invoke, resulting in the loss of local tax sources.

According to statistics from relevant departments, as at the end of 2007, there were nearly 1000 shoe trade enterprises and individual industrial and commercial households registered in Chen Dai Town, Jinjiang, with annual sales of over 20 billion yuan, but sales of VAT invoices issued at that time were only 2 billion yuan, and local opening rates were only 10%.

With many preferential policies, merchants came in to rush to "shop" the "opinions" and the implementation of a series of supporting measures. Many businessmen saw the hope of the rise of the shoe city.

"At least 2500 yuan is required to rent a storefront outside the shoe city, and after the implementation of the preferential policy, the rent of the storefront on the first floor of the shoe industry is only 1500 yuan, the two floor is only 700 yuan, the three level is only 300 yuan, and it can save tens of thousands of yuan a year."

Zhang Wei said that although he had been engaged in shoe machine accessories business for many years, he had rented a warehouse in the middle school near the shoe city because of the high rent of the shops around the shoe market.

Many customers complain about this.

"The signing of the contract is to rush to" a good store ".

The reason for such a favorable rental is derived from the Jinjiang government's leaseback business.

In view of the low market rate of shoe industry, Jinjiang has set up a "China Shoes Capital" market working group to start a unified rentals for the shops that have not been rented in the shoe market. The unified group paid 3 yuan rent to the storefront owners in total for 85 thousand yuan. On this basis, the shoe city was replanned and divided into 5 major functional areas, namely, the shoe exhibition center and the shoe trade zone.

Then, the market group rented the storefront to the shoe related businesses at lower rents, thereby gathering popularity for the shoe city.

Therefore, in the next 3 years, the finance of Jinjiang will be subsidized by 2 million yuan every year, and Chen Dai town will allocate 500 thousand yuan a year as a subsidy for the balance of the rent back.

In addition to cheap store rentals, Jinjiang has also issued a series of preferential policies for fees and charges, including exemption from maintenance fees for dikes and employment security for the disabled, and will actively guide enterprises with incomplete accounting records to improve their financial system, apply for the qualification of general taxpayers of value-added tax, and implement enterprise income tax audit, effectively reduce the tax burden of the footwear industry city merchants, and attract tax sources to return.

Tong Yuxiao said that the Jinjiang Local Taxation Bureau will implement a series of measures to support the development of the shoe city. If the approved individual business tax rate is reduced from 3% to 1%, the urban land use tax shall be levied according to the minimum standard of 4 yuan / square meter.

"The land tax department will set up a" green channel "for merchants in the shoe city, simplify the tax process and create a favorable tax environment.

With the joint study of the State Taxation, finance, industry and commerce departments of Jinjiang, it is estimated that after the implementation of the new fiscal and tax support policy, the tax burden of footwear business enterprises will be 0. 6% to 0. 9% of the sales volume, and the tax burden of individual businesses will be about 6% of sales.

At the same time, the Jinjiang municipal government has also granted preferential incentives to the scale footwear trading enterprises in the shoe city: the enterprises that enter the shoe industry city, from the year of their business operation, refer to the actual payment of the enterprise income tax, the amount of local income is divided into the amount, the first year is funded by the 50% ratio, the second is funded by 30%, and the third is funded by 20%.

At the same time, the newly established footwear business enterprises with annual sales of more than 30 million yuan and the annual actual tax amount exceeding 1 million yuan will receive a one-time reward of 100 thousand yuan, while the newly established footwear business enterprises with annual sales of more than 50 million yuan and the annual actual tax amount exceeding 2 million yuan can receive 200 thousand yuan reward.

In addition, the footwear business enterprises with a total tax payment exceeding 2 million yuan and an annual tax increase of more than 20% will be rewarded with reference to the quota of 30% of the annual new tax revenue.

The preferential policy has attracted a large number of merchants to enter the shoe industry city. The head of the China footwear market working group has been interviewed by reporters for the 3 time. Every time they are busy, they are either answering the questions of merchants, or preparing materials for businesses and finalizing specific matters.

He told reporters that since the implementation of the measures, more than 50 stores have found the "husband's family".

Build platform to compete with the market, let more shoe companies sell shoes at home. Huang Yinghuai, marketing director of Jinjiang shoe market construction and Development Co., Ltd., believes that cultivating a professional market requires a long-term process. Under the impetus of the favorable policies, Jinjiang shoe city is likely to become the largest footwear market in the country.

Ding Bao, who has been running shoes material business for 14 years, has also given his own interpretation.

He believes that now Chen Dai people have gradually changed the habit of buying shoe materials only to the shoe store in the village. The shoe industry has been on the rise for two years.

In his view, the change of this concept, coupled with the reduction of triangular debts among enterprises in recent years, has made the shoe industry's professional market bigger.

In addition, former shoe traders rely on warehouses to store materials such as shoes and other customers to make door-to-door delivery. Now footwear manufacturers are producing orders based on orders, and have increased research and development efforts. This also makes many shoe manufacturers hope to have a specialized market as a carrier to support the redevelopment of the business sector.

"At this time, the government has introduced measures to support the development of shoe industry city, which provides an excellent platform for enterprises to dance with good quality."

In addition, Jinjiang, the shoe capital, also needs to rely on the three industry such as trade and circulation to enhance its competitiveness.

"Chen Dai is short of resources, and its land is becoming increasingly tense. Many enterprises are suffering from development pressure and have to move out. If the shoe market is not consolidated, it will be difficult for Chen Tai to develop in the future."

Li Deming, deputy secretary of the Party committee of Chen Dai Town, said that Chen Dai Town, as the east area of Jinjiang City, has already been operating in the direction of the city. In the future, it must rely on Jinjiang's efforts to develop the sporting goods industry and the third industry, and vigorously develop the three industry, such as commerce and logistics.

Ding Ronghua, President of the chamber of Commerce in Chen Dai Town, Jinjiang, is also deeply aware of the importance of supporting the development of shoe industry city.

He said that there are many industrial clusters in Jinjiang, and airports, telecommunications and other infrastructures are not inferior to those in the field, but they lack specialized markets.

The annual output value of footwear industry in Jinjiang is about 35 billion yuan, but the trade in local footwear industry is not developed. If there is a specialized market as a carrier to support the development of footwear industry and commerce, Jinjiang shoe enterprises can sell shoes at home.

"Within 5 years, more than 100 enterprises in Chen Dai town have moved out, and the development of third industries will not be accelerated. The consequences will be worrisome."

He said that Jinjiang should learn from Guangdong and Yiwu and build a specialized market around the development of industrial clusters.

Ding Ronghua believes that although a lot of Chen Tai's shoe companies move out, most of them move to the Jinjiang pool shop around Chen Tai, Huian Hui Nan Industrial Zone and Quanzhou Qing economic and Technological Development Zone. "If the shoe professional market does not accelerate, and the brand advantage is formed, the shoe market in other areas will have a great impact on the shoe industry in Jinjiang."

In Li Deming's view, the shoe industry is the "experimental field" for the development of the third industry in Jinjiang. If the shoe market is formed, a shoe city can't accommodate all the shoe related business enterprises. Next, Chen Dai town will also plan to build a market for finished shoes and accessories in the market in jiangdai village, and plan the sports industry market in Jiangtou village.

"Now just as a pilot, preferential policies will also extend outward."

He said that the successful integration of the professional market of shoe industry will provide successful experience for the specialized markets of Jinjiang food, automobile, steel, ceramics, etc. if multiple markets are carried out simultaneously, the third industry of Jinjiang will develop rapidly.

It is true that on the list of the four major markets in Jinjiang, besides the Chen Dai shoes, the Luoshan auto market, the food market and the magnetic kitchen ceramics city are also on the list.

Jinjiang, which has always been called "the second generation strong and the three producing weak", is walking forward in Jinjiang shoes.