How Should Domestic Textile Enterprises Resist Crises?

Home textile industry has experienced a few years of prosperity, since the second half of last year began to sink into a trough, this year even more.

Excessive inventory of enterprises, dumping inventory all year round, more industry insiders predict that next year's home textile industry will be more "cold".

A brand marketing director, Mr. Shen believes that there are three main phenomena in the home textile market at present: first, the world economic situation is sluggish, leading to the development of the home textile industry blocked; two, when the economic situation is good, a large number of new enterprises have emerged, and the ability to resist risks is relatively weak; three, the output value is about 5000-6000 million, and the development of domestic textile enterprises at the middle level has encountered bottlenecks, and the same risk of immune risk is poor.

"At present, home textile enterprises are going to tide over the sand and survive the fittest", Yu Song, chairman of Ho Shen cloth art, also believes that "when the economic environment is good, the development of the home textile industry is too smooth, and the profits of enterprises turn over, and some enterprises begin to grow blindly."

When the situation is smooth, it is all very well, and when problems arise, problems emerge.

In particular, speculators, like a hot Wenzhou real estate regiment, have disappeared.

Without the booming economy, there has been no smooth industry. At present, the home textile industry is an inevitable stage from pition to maturity.

Under such circumstances, how should home textile enterprises avoid risks and stand up in the crisis?

Shen Zong thinks this way.

In 3-5 years, it will happen once again. Only a firm foundation can advance steadily.

Like Luo Lai, though affected by the great environment this year, the development has been slow, but next year, it will certainly be fully recovered.

Only those companies that have strong foundations can stand up in any "crisis". This is the experience and lessons learned by enterprises after many crises.

Over the past 19 years, Yu Dong has achieved 500 million of its performance this year, a slight increase over last year.

Enterprises and brands should rely on persistence and endurance. When they are developing well, enterprises and development projects must be grasped "degree" and "not greedy".

At the same time, we must constantly improve the enterprise itself, and investment projects must be realized one by one.

The construction of Ho Shen mansion will start next year, and tens of thousands of square meters of exhibition hall will be launched.

Lu Weizu, chairman of Bao Mo home textiles, believes that under such a development situation, only by positioning itself in a steady and all-round way and emphasizing the comprehensive advantages can we continue to move forward in a depressed market.

Bao unadorned home textiles started from the inside of the enterprise itself. R & D and production formed a complete industrial chain that can be monitored and built, and created a brand new quality brand.

Home textile enterprises must break through quickly so that they can take the lead in the new industry development trend and competition pattern.

"Crisis" is like a flu with strong immunity.

It will not fall.

When domestic textile enterprises cover up all problems with development, they must be prepared for danger in time and the foundation of enterprises is the long-term development plan.