Esprit The First New Flagship Store In Mainland China Opened In Beijing

Recently, Esprit In the international business district of Beijing blue harbor, the opening ceremony of the first new flagship store in mainland China has been held. Nearly 300 business partners, celebrities, media representatives and many fashion designers are invited to join us. As the first new flagship store in mainland China, Esprit Blue Bay store has displayed the unique and innovative spirit of San Francisco in the birthplace of Esprit through its two storefront and 1100 storefront shops. The ingenious store layout, energetic live music, striking links and creative tea refreshments, starting from every nuance, make the whole activity full of natural, friendly and friendly atmosphere.

"Today we are very pleased to announce the opening of Esprit's first new flagship store in mainland China. We hope that through a brand new store design, a new display of goods and a new shopping atmosphere, we can convey to the Chinese consumers more intuitively the confidence, relaxed and frank spirit of the Esprit brand, which is contained in the California brand. Esprit Li Guanyi, China's CEO, delivered a speech at the opening ceremony.

 

Esprit China mainland new image flagship store ribbon cutting

　　 Esprit flagship store in Beijing The opening ceremony not only attaches importance to creating a relaxed and casual atmosphere, but also hopes to set up a special fashion for the guests through special links. Dressed in Esprit2013 spring and summer fashion models, the swinging of the band's melody on the outfield is like a fairy tale world. Dressed in casual women's models and innocent children's wear models in the shop, the warm feeling of being at home instantly improves. Displayed in the opening ceremony. clothing It includes Chinese product line series (CDH) specially designed for Asian women, women's wear series, underwear series and children's wear series.

 

Esprit swing

Esprit brand is deeply rooted in its birthplace, the essence of the American West Coast. The new image flagship store has brought this lifestyle from California to the extreme. As the aphorism says, the details are very different. Esprit's new flagship store in Beijing selects rich and varied architectural elements, such as wooden flooring, pebbles, brick walls, awnings, and so on, and displays the finishing touch through the meat plants and decorations in the store. The exterior wall of the storefront shows a natural appearance with the wood cladding structure. The black plastic steel material is used for regional division in the shop, which makes people think of the typical San Francisco loft style. Esprit new image flagship store creates a relaxed, free and open style, so that busy shoppers can get away from the bustling city and feel a quiet life in California.

As flagship store in Beijing Designer "We want to create a comfortable home shopping environment," explains Mr. Esprit, vice president of global architecture and creative design at MarkusHintzen. As Esprit brand believes, when you feel good, you must look beautiful. We hope that customers will have the most comfortable feeling in Esprit shop and have the most beautiful and charming appearance in their lives.

The new Esprit store located in the blue harbor of Beijing is not only the first new flagship store in mainland China, but also the sixteenth flagship store of Esprit in the world. The opening of a new flagship store is part of the Esprit global brand spanformation program. The plan aims to enhance brand image in the long run, starting in September 2011 and will continue until 2015. In the meantime, Esprit will invest more than 280 million euros to spanform its direct store image.

All about Esprit!

Esprit - to California's relaxed and sunny attitude towards life and the founding year of Esprit, the spirit of freedom in 1968! Esprit creates an inspirational style for ladies, men and children with advanced material and detail oriented attitude. Each product can demonstrate the Esprit's efforts to pour it on.

Let Esprit spirit realistically show that the spanformation plan is to be launched in September 2011. As part of the plan, Esprit will invest more than 280 million euros to redesign its direct stores. The plan is expected to be completed in 2015, aiming to revitalize the overall brand image of the company in the long run.

Esprit sells more than 1100 outlets in 40 countries around the world, including more than 11000 wholesale outlets including franchising partners and department store counters. Esprit at the Hongkong Stock Exchange list With over 14000 employees, it earned 3 billion 200 million euros in the fiscal year 2010/11.