Sino Europe Leather And Leather Industry Cooperation Development Forum To Provide New Opportunities For The Development Of Leather Industry In Haining

With the recent nineteenth sessions Haining The successful conclusion of the China Leather Expo is that the leather city of Haining is sending more and more strong messages to the industry: "we need to be more internationalized."

integration Leather Industry Advantage resources to speed up the pace of international cooperation. During the leather Expo, the "Sino foreign leather industry cooperation and development forum and the second China Leather City Brand Alliance Annual Meeting" was held. Representatives of leather and brand enterprises, industry associations, leather clothing Wang, Jude P Ini, leather and other well-known leather enterprises gathered in Haining, focusing on the introduction of foreign well-known brands to Haining, and the way and mode of cooperative development and joint development between Haining enterprises and famous leather companies at home and abroad, so as to provide new opportunities for Haining and even China's leather industry cooperation and development.

Innovating the market of leather market and promoting the cooperation among different industries. During the current leather Expo, the Plaza of Haining China leather city flagship store, which has a construction area of about 180 thousand square meters, is officially open to the outside world. The newly opened market will absorb well-known leather brands and related products at home and abroad to enter the business, and open up a new market model in the regional distribution and function orientation, leading the development of the domestic professional market.

"Brand life hall" is a new marketing mode that has been popular in large and medium-sized cities in recent years. As a new carrier with consumer experience as the core, the brand life hall attracts many urban white-collar workers who focus on consumption and taste with its warm communication space and new shopping environment. Haining's China Leather City Flagship Store Plaza is based on this concept. Li Zongrong, deputy general manager of the Limited by Share Ltd, China Leather City, said to reporters, Li Zongrong.

At the same time, 450 thousand square meters of Sichuan Chengdu Haining leather city and 130 thousand square meters of Liaoning Tong Er Bao Haining leather city two phase of the market is also open and run during the Expo. The 3 new markets not only increased the business area of Haining leather city by nearly 800 thousand square meters nationwide, but also set up a good platform for China's leather market innovation and leather industry cooperation.

Firmly grasp the "design innovation" pushing hands to enhance " Leather fashion Connotation. During this year's leather Expo, China's leather and fur fashion trend research exhibition was held. The research topic was selected by the dean of the school of art and design of The China Academy of Art, Professor Wu Haiyan, the famous Chinese fashion designer and his team, and the special topics on leather material selection, technology, fashion styles, popularity and development trend were presented. At the same time, the launching ceremony of the "Haining leather industry characteristic industrial design demonstration base" was held. The base will be guided by R & D of leather design, encourage innovation and development of enterprises, enhance the design strength of enterprises, further strengthen industrial restructuring, and upgrade from "Haining manufacturing" to "Haining creation".