Fashion Marketing: How To Win With Customers

The only core action is the use of resources.

So who is using resources? The answer is unique: people! But the misunderstanding of the whole world is that we treat people who are marketing objects, consumers or marketing obstructers, as competitors. We never treat people who work in marketing as a person. The biggest pitfall of sales is that they always call people the people first, but they always regard themselves as omnipotent gods in the market. As a result, they do not count themselves as one person at all.

Almost all the garment enterprises in the world have put forward the idea of "putting people first", but all these ideas seem to be false at the moment. Respect for talents and respect for all employees is "people-oriented". This is the understanding of "people-oriented" in modern management, respect for customers and respect for all consumers, which is the explanation of "people oriented" in modern marketing and so called marketing.

People actually have three dimensions. In addition to the two dimensions of "you" and "me", there is another dimension called "him"! You win by yourself, and win by itself. Win-win is a state of mind, so most of the world's clothing enterprises can not really sell.

Managers and sellers have been sniffing at this "win-win" all the time. For management and sales, this may be true, but if you do marketing like this, you will have to fail, because in the absence of dimensions, the more right things, the greater the risk.

The reason is very simple: you are in harmony.

A good relationship has opened up the walls between the two. The result is not that the occupants on the upper floors are falling down, that is, the two of you are sinking down the stairs, because you live in buildings, and there are people besides them.

Marketing stays at the theoretical level, and you have nothing to do with it. Once the marketing moves, the action must be three-dimensional.

From the perspective of marketing operation, management must be three-dimensional, and the win win of garment enterprises and employees is still lacking in one dimension, that is, customer value dimension.

Clothing enterprises must win a win-win situation with their employees and customers, that is, usually speaking of market orientation. This manager can understand, but many clothing enterprises do not take customers as their own people when they talk about people first. It is even more difficult to say that they do not regard customers as people, so they all say, "customers are God!"

No matter what sellers can understand, how can they win with their competitors?

The purpose of sales is to win, and there are basically two ways to win sales. One way is to deceive consumers. This is the root cause of counterfeiting and shoddy products. This is a win win sale. The other way is to defeat competitors. This is the price war and all the homogenized ones. Competitors are just as cheap as I am, and I imitate them. Unlike me, there is a subtext behind this win: somebody must lose because of this win.

Management emphasizes "control you"; sales time is "against him"; the key of marketing lies in "what should I do"; marketing strategy positioning; marketing strategy combination; marketing execution method; marketing management mode; marketing personnel training; marketing sense finding; marketing law control; simple marketing; unified garment enterprise management; professional manager training; dealer profit mode.