Management Mode Of Clothing Store Marketing

The rapid development of modern channels for manufacturers and suppliers.

Management has put forward higher requirements. We have been used to communicating and communicating with others in existing ways of thinking.

In the face of strong clothing stores, what we really want to change is the original way of doing things, improving our professionalism and regulating our daily clothing store management.

In the face of the increasingly strong market of modern clothing stores, when we are increasingly passive and helpless in the negotiations with clothing stores, have we ever considered how we should improve our clothing marketing awareness of clothing stores? How can we better bring greater business benefits to our work?

Competitive consciousness

The change of the clothing marketing environment has led to the development of theoretical guidance weapons from the 4P products, prices, channels and promotion theories of the products to the consumer's 4C (customer, cost, convenience and communication theory), and then to the 4R theory of competitor oriented, including market reaction, customer relationship, relationship clothing marketing and interest return, which was proposed by American scholar Schulz.

The evolution of theory is the inevitable result of the increasingly fierce competition of clothing marketing management practice.

In today's serious homogenization, we try to maintain our independence or differentiation by establishing a "concept" partition (concept clothing marketing) or building "image" (brand building). It is still not enough. The actual differences between similar products have been getting smaller and smaller. Let's face the bleak reality and join in the fierce competition.

The essence of today's market clothing marketing is not to serve the customers, but to win the game by competing with rivals in order to win.

In short, the market

Marketing is war. In this war, the enemy is the competitor, and the customer is the position to be occupied.

Management consciousness

There is interest to meet the needs. The development of enterprises and the fundamental goal is to create profits. Modern channels have put forward higher requirements for the operation of suppliers and their business personnel in the process of subverting traditional channels.

The implementation of every promotion is no longer input. Output is constantly being exploited. In the face of the continuous increase of accounts receivable in clothing stores, we become more and more proficient in computing and become more and more successful than buyers.

Learning consciousness

"The importance of learning is self-evident." the one-off learning era has ended. Academic education has been replaced by lifelong learning.

More importantly, more and more people realize that it is impossible for a business manager to be competitive.

Only when the whole organization has strong learning power can the enterprise be very brilliant.

This is the foundation of the rise of learning organization.

Learning ability is the sum of a person's learning attitude, learning ability and life-long learning.

This is the real measure of the quality of the talent.

With the comprehensive external development of China's retail industry, every day is competing in the speed and scale of the romance. Some clothing stores even set up a record of 3 efficient sites in a day.

Only with "strong and constant strength" can we have the opportunity to survive.

And the process is the place we should learn. In the era of dancing with wolves, we should not only be familiar with and abide by the rules of the game, but also enhance our sense of learning.