Autumn And Winter Clothing Sales Flagship Price Tag

The "Yali Shan big" new product of autumn stock is discounted, and both the international brand and the domestic brand have different price reductions.

Influenced by factors such as high inventory pressure and low cotton prices, both the international brands and domestic brands have reduced prices to different degrees this year. Among them, the phenomenon of international brand price reduction is obvious, with some brands falling by a maximum of 30%.

Yesterday, I visited some international parts of Beijing and Xidan.

The store found that for the price of autumn clothes this year, many regulars said, "it is cheaper than before."

"You used to have a leather jacket for 2000 yuan or more. You see, it's only 1699 yuan."

In the Zara store of Xidan, Miss Sun held the jacket she had just tried.

The reporter saw on the label that the black leather jacket priced at 1699 yuan, nearly 20% less than the price of 2000 yuan in previous years.

Then visited HM, izzue, Metersbonwe, Semir and other stores, most of the salesmen said that this year's new autumn clothing prices have different prices, from men's suits, sweaters, jackets to trousers, compared with the previous year's decline in the 100~300 yuan.

There are dozens of children's clothing prices to hundreds of dollars, such as Zara a children's jeans, from 299 yuan "average price" fell to 199 yuan, or 34%.

The price of clothing, which has increased by 10% per year, has not only increased but also lowered prices this year.

In response, many dealers and brand dealers said they were mainly affected by the pressure of inventory.

One operator

Mr. Chen, a distributor for 5 years, said that in general, the production and sales ratio of clothing is around 60%, and the pressure of inventory itself is relatively large.

In the past two years, the purchasing power of consumers has not improved significantly, and some enterprises have even increased their inventory by 30%.

"Inventory increase will lead to capital turnover problem, in order to stimulate sales, manufacturers should lower prices".

Another domestic brand agent, Mr. Wu, said cotton prices were another reason for price cuts.

In the first two years, cotton prices rose all the way, reaching a maximum of 30000 yuan / ton.

In the second half of 2011, cotton prices gradually dropped and prices fell to 20000 yuan / ton.

In August this year, there were statistics and statistics.

Up to 5 million tons, after the new cotton is listed, it is expected that another 7 million tons will be put into storage.

In addition, some clothing manufacturers in Guangdong predict that winter clothing prices will continue to go down.

Most of the high priced cotton basically digested during the spring and summer clothing production, and the cost of winter clothing dropped by 40%.

Coupled with the rise in prices, the inventory of autumn and winter stock overloaded last year needs to be digested in this autumn and winter. Therefore, the price of winter clothing will continue to fall this year, with a fall of more than 10%.