The Founder Of The Brand Discount Empire: Wang Junmin

He was the initiator of China's brand discount. In the 90s of last century, he introduced foreign brand discount to China. He helped direct more than ten million entrepreneurs to realize their dreams through brand discount. Now he has created China's first enterprise management, brand operation, discount mode sales clothing chain, "love no season, famous brand preferential treatment hall".

In just four years,

It has changed the survival status of brand discounts, and the branding mode of operation has standardized and more profitable discount stores. In just four years, he has attracted more than 2000 brands in China to compete in its business mode. In just four years, he has launched the 6 seasons in the 6 provinces, the second and the three or four tier cities have their footprints. The annual sales of single stores are in the millions of yuan, and Wuhan's Jiang'an District has opened 12 stores, with annual sales exceeding 15 million.

For a brand, four years seem to be very short; however, for Wang Junmin, it took him twenty years to accomplish this goal.

In the 90s of last century, China's clothing industry has not yet entered.

"Lacking the productivity of its own brand, many garment factories rely on export apparel for a large number of orders, and Beijing's foreign trade shops are also very popular.

Wang Junmin and his team in Wuhan, central China, rely on Hanzheng Street to make clothes trade wholesale. This year, they chose the first station in Beijing, because at this time, he had already aimed at a business opportunity: "through low-cost acquisition of foreign trade tail goods to wholesale to meet China's big market", they may not have thought that the marketing mode will revolutionize the Chinese clothing industry, because its future name is "brand discount".

"In 1998, I ventured to get the first batch of foreign trade goods with the large amount of money I made from the initial venture. Jeans were 5 yuan but the style was not good. The partners said they were under great pressure."

Wang Junmin recalls.

In the face of controversy, Wang Junmin knew that he could only explain everything with facts.

More than everyone expected was that the warehouse in the outskirts of Beijing was packed up for less than a week.

This time, the Wang Jun and the people believe, the partners also believe that the original integration channel is not only market, its market development potential is far more than they expected.

Retailers are selling goods at low prices, and orders are increasing.

With his first success, Wang Junmin and his team are full of confidence, and are becoming more and more courageous. They are becoming wholesalers for foreign trade.

The creation of brand discount creates a wealth of goods channels.

When the team was immersed in the joy of success, Wang Junmin had his worries: "the price of foreign trade is low but the quality is poor. At this time, many brands of Chinese women's clothing have sprung up, and good quality can better satisfy consumers."

The final bill of foreign trade certainly brings huge benefits to Wang Junmin and his team, but obviously his ambition is not limited to this.

Soon, Wang Junmin came up with a seemingly impossible task to integrate the original products of the brand manufacturer.

It's not a merchandiser or an imitation. Wang Junmin has only one goal: the original! It's very difficult for a company that has just started.

Brand manufacturers generally own their own sales channels, and how can they protect the brand from the original source?

Yet again, the fact tells us that the dream of being said out of doubt can be realized, and that the work which is difficult to do is worth creating. Wang Junmin's success confirms this.

Until now, Wang Junmin still remembered the first brand to be conquered: Shelley, and the price was unusually low.

Because the brand has already made large profits in the early stage, at the moment, it is necessary to return the funds, and Wang Junmin bought the goods in a mass way. The brand manufacturers are willing to cooperate with them.

So the first business was settled.

In the early twenty-first Century, the Han style women's clothing prevailed throughout the country. Like Taihe clothing, Shelley was a well-known clothing brand of the year. Wang Junmin's team was very excited to get their goods. With the help of overseas outlets, they founded the first brand discount operation system in China.

With the first family, there is hope to get second. After that, there is a continuous supply chain. More and more brands are starting to cooperate with Wang Junmin, from Han faction brand to Hangzhou women's clothing to deep fashion high-end fashion. The opening of the source of goods has been opened, and the brand discount business of Wang Junmin has begun to thrive since there is no visible entry to the brand source.

With the continuous development of Wang Junmin's career, a large number of women's clothing brand influx, forming a wide range of types, rich in supply network.

Among them, there are many world-renowned women's clothes, including brands of Curtis, Europe, Japan, only, Moda and so on, who are involved in Wang Junmin's brand discount empire.

There is a kind of pursuit which is called contentment, and a lack of satisfaction is called pursuit.

It is obvious that Wang Junmin is not a contented person.

From wholesalers operating the tail cargo to integrated channel suppliers, and then to upstream brand clothing special providers.

Wang Junmin, who has become a famous brand discount CEO in China, is not satisfied, because he has bigger goals. He seems to have never been satisfied with the same industry.