Fashion Designer Deng Huanhuan's Retro Charm

Shenzhen's younger generation of independent clothing Designer They are beginning to emerge. They do not have too many exaggerated designs but have distinct design styles. They are not completely idealistic, but also give consideration to the market and pay attention to practicality.

In previous reports, we have introduced Qiu Zhao's playful design and julwitt's big woman style. In this issue, we will continue to introduce Deng Huanhuan, an independent designer in Shenzhen. What is her design style? What kind of design attitude and concept does she have?

The trend of retro fashion has been in full swing in the world. From 20s of last century, the art of decoration, simple and straight line modeling to 50s, highlighting the "vase" of the waistline, to the tight skirts of 80s, tight pants, DISCO style and so on, every era has its distinct impression. In the face of many costumes and styles, every designer has different interpretations and interpretations. For restoring ancient times, Deng Huanhuan also has her own different understanding. She can sublime traditional clothes and create new brands with unique brand style.

　　 Restoring ancient times is a kind of spirit.

Restoring ancient times is not a complete restoration. It is invariable as an antique. There should be innovation in restoring ancient times. Many things have their original roots. To restore ancient ways is to recreate their most primitive form. Deng Huanhuan's understanding of restoring ancient ways is a way of returning to nature. "True retro is very classic, and contains profound meaning. As time goes on, it gradually accumulates into a more meaningful garment. Creative designs should be reformed on the basis of retro and add their own personalities and elements. She integrated this understanding into her own brand Grace Deng.

While remembrance and respect for classic design, Deng Huanhuan creates a more personalized brand. Grace Deng is named after her English name. Grace is translated into elegance and classic. It embodies the brand's design concept of combining tradition with modern, handwork and machinery. Concise European retro style is the style line that the brand always adheres to. Deng Huanhuan is bold in restoring the ancient ways in cutting, and intersperses the technique of splicing. It intersecting traditional and super modern. "I don't like to follow suit and do not design popular or fashionable clothes. My clothes are divided into 2 series, one is the special custom series, which is applied to many handicraft design, the other is double line, more is the feedback to consumers, tailor made some of their favorite. clothing That is to add elements that they like to meet the needs of the market according to the needs of brand advocates.

In addition to consumer feedback, life experience, wind travel and old movies are all the inspiration for Deng Huanhuan. "Those actors did not try to carve out the most natural appearance of the entire dress. In addition, the historical brand of YSL, such as the design outline at the beginning, and some of my experiences, can be inspired and touched by it, and I feel a kind of spirit affecting me.

The latest autumn and winter series is also inspired by her favorite painter, Salvador Daly. Salvador Daly is a surrealist oil painter. He made dreams on the basis of realism and turned the real world into his own imaginary world. "In fact, everyone has dreams and dreams can distort the truth of reality, so I set the theme of autumn and winter series as" twisted truth ".

The autumn and winter series adopts the European style profile and joins the traditional Chinese details, so as to achieve Abstract simplicity and no complicated tailoring. Deng Huanhuan thought: "the simpler the better, the more powerful the body's outline and proportion can be reflected. Some gilt crisscross makes people feel the value of clothes. I pay attention to detail processing, such as the mouth and feet are manually sewn instead of machine pressing. This can reflect the essence of product connotation, that is, sunshine upward and positive attitude, and also reflects Deng Huanhuan's design concept and background experience.

　　 Originality must be authentic.

When she was 16 years old, she went to England to study in England. When she was in middle school, she had interest in painting and realism. When deciding on fashion design in college, Deng Huanhuan was impressed by her first mentor. Her mentor thought she had some talent in painting and clothing, and suggested that she should be engaged in women's clothing design. This proposal became a stepping stone to her design career.

After graduation, Deng Huanhuan went to work in many large Brand Company. She was working in the design department, marketing department and sales department, and accumulated a lot of experience because she was not satisfied with the current situation and wanted to know all aspects of fashion. These experiences laid the foundation for her return to establish her own brand. "I am very glad to have worked in different departments before. As a fashion designer, I have a rich understanding of every detail and different areas of fashion, and play an indispensable role in the development of my design and brand."

The experience of foreign countries makes her learn to keep her own style. Insisting on the style of the brand is very critical for her development. In the long run, her experience and style and attitude of persistence will have a far-reaching impact on the brand and wait until the market is more mature.

Having lived abroad for nearly 10 years, he has also trained Deng Huanhuan's broad thinking pattern. When designing clothes, the design itself is the main axis. First, he has the inspiration resources to find more suitable fabrics. She insisted on designing and developing fabrics or recreating them on the basis of the original fabrics. She believes that the brand must take a completely original route, and stick to local fabrics, local design, original design to truly local, rather than excessive procurement of foreign fabrics. Deng Huanhuan explained: "many domestic designers want to buy some imported fabrics to improve the added value of clothing, but the real added value should be a spirit, not the value of fabrics. As a designer, I should not only tell people that my design is good with my own ideas, but also more perfect in life. These designers have the responsibility to support the local production line of clothing and the production chain of fabric bottom. " She hoped that the relevant industry can pay attention to this point, truly independent design, support local brands and industrial chain.

Now most of the fabrics used by Deng Huanhuan are made of pure natural fibers, and the so-called fabric is recreating itself, such as printing. She explained: "I personally prefer oil paintings and abstract paintings, so I will extract elements from some world-famous paintings and my own favorite painters, and then design them into printing, which is the most basic. In addition, like Tencel cotton blended fabric, it can be self designed in proportion, such as making the ingredients of the Tencel better, enhancing the glossy effect, looking more fashionable, and then making post-processing, softer in the feel. Cotton is the healthiest fabric, but it is easy to wrinkle. So many people think it is a casual wear and not a formal selection. But after Tencel blending and ironing, it can reflect the most natural, environmental and natural characteristics of cotton. It can also weave the original printed fabric, weaving is re created by hand, and can enhance the sense of retro and three-dimensional.

stay Deng Huan Huan In the design, the fabric is the soul of the brand. "Fabric can bring a kind of life attitude, like pure cotton pure fiber products, it can make people feel a healthy attitude towards life." She believes that the most natural and most comfortable material to wear is the most primitive fabric. Obviously, she is treating the design in an ancient and time-consuming way. From fabric design to style design, from tailoring to sewing, she always follows the most natural and original things.