Hang Style Ladies Wear Into Xinjiang

Sijiqing Internet company took the lead, led Sijiqing's own brand merchants to Xinjiang docking, was robbed by dozens of local merchants. After a few days, Xinjiang Dehui came to Hangzhou again.

The distribution center seeks more opportunities for marriage.

At this point, Hangzhou Garment Group represented by the Sijiqing clothing group has leveraged a new industry blank spot, that is, Xinjiang.

Rich in resources, local people are actually not bad money.

In contrast, their light industry is not developed, especially the clothing industry, which is rather backward compared with Zhejiang.

Against this background, the demand of local merchants and the masses for clothing is bigger than that of the organizers and exhibitors.

At present, Xinjiang has entered a new stage of the new era. The historical changes in the north and south of Tianshan Mountains have led to the upsurge of marketization.

Xinjiang borders on 8 neighboring countries, and exports have excellent geographical advantages.

In order to speed up the development of Xinjiang's garment industry, Xinjiang garment market is flourishing, Xinjiang's traditional dress culture is promoted, clothing cooperation in Central Asia is promoted, and the fashion capital of Western China is promoted.

The first Asia Europe Silk Road garment Festival, hosted by the the Xinjiang Uygur Autonomous Region Economic Information Committee, opened in September 2012.

On the other hand, Hangzhou women's clothing has developed to a certain extent in the country's brand recognition, where business has been very prosperous. But in some markets, it has become saturated and needs to develop new blank spots. The buyers of this clothing festival cover the Xinjiang Uygur Autonomous Region and Western Asia, Russia and other countries and regions.

Under such a big background, the Hangzhou women's clothing goes to Xinjiang, which is good for both sides.

"This is a win-win move.

First is the docking of the market and the market, which is a kind of protection for the merchants of both sides, providing convenience and enhancing trust, so that everyone has no worries. "Wang Jiayin, leader of Sijiqing Internet company, said

Neither the organizers nor the exhibitors thought that Hangzhou women's clothing brand had a whirlwind at the Xinjiang exhibition.

In the more than 40 women's wear market brand exhibitors, Hangzhou women's clothing exhibitors are not many brands, because it is the first time to test the water, the organizers and exhibitors are very cautious.

Among many

Through years of understanding and cooperation, Sijiqing Internet company has selected five self produced brands to do the first batch of docking with distributors in Xinjiang and Western Asia.

They are "Tong Yao", "heroic wild lady", "governor wife", "Si Yi" and "RJ STORY".

These brands cover all aspects of Hangzhou women's clothing, most of which have enjoyed a certain reputation in the industry. They are the brands that have developed well in the spontaneous brand and have certain historical details. Among them, there are Haining's self-produced fine leather fur, the brand of the Japanese and Korean girls, the middle-aged and old brand with the leisure style, and the fashion pioneer of many brand shop agents in Hongkong, Guangzhou.

Most of these brands have been scattered throughout the country, and there are stable distribution channels.

As the sponsor and organizer of Hangzhou exhibitors, Sijiqing Internet company has provided many support for the docking.

It includes providing the third party payment guarantee platform of Yi Bao Bao, bringing together more buyers to trust the order, so that both sides can benefit from it. The exhibitors will set up shop in Sijiqing clothing net (www.sjq.cn) to facilitate buyers to place orders, replenish goods and share logistics.

"Tong Yao" focuses on middle-aged and old women's clothing brand. "Madam governor" is a fur wholesaler in Haining. "Moho", "Si Yi", "Si Yi" and "RJ STORY" are all the best in Hangzhou Hangzhou style women's wear. These brands have been "hot" in Xinjiang, and each household has at least four or five local businessmen to ask for agents.

Take "Tong ballad" as an example, the shopkeeper Xiao Tang said that this is a brand created by her mother more than 20 years ago. It is the name of a female hostess in Taiwan who was fond of his mother. Her homophone is a nursery rhyme, which has some differences with the naming of the old and middle-aged brand, but it is impressive.

But the success of "Tong ballad" mainly lies in its quality. It is the pioneer of Hangzhou women's wear.

Now many old and middle-aged clothing manufacturers have learned a lot from it. Tang said that the best selling clothing for middle-aged and elderly is two factions, namely Hangzhou women's wear and Wuhan women's clothing. The former pays more attention to fabric and comfort, while the latter pays more attention to style.

In the past, the fashion sense of Wuhan women's clothing made many middle-aged and old friends scramble for it.

But with the improvement of the quality of life, cotton and cotton yarn are used as the main fabrics, and the middle-aged and elderly women's clothing with the leisure style is the most popular.

Ding Sufang, the wife of "Si Yi", also said that this exhibition was a worthwhile trip, which allowed her to have a new understanding and orientation of the garment industry in the Midwest and her own future business development.

In fact, the development of "Si Yi" brand had already been too bad. When we went to her "block head" in Sijiqing, we found that the boss was busy with the delivery and delivery of goods. Her goods had already been in short supply, and the production could not keep up with the speed of delivery.

In this case, several merchants in Xinjiang are anxious to contact her. They want to come to Hangzhou for research, and want to start substantive cooperation as soon as possible.

"In addition, personal experience has come to understand the demand difference of consumers in different regions.

For example, before the North agents often asked me to increase the number, I was passive overweight, sometimes reluctant to add, this time to take samples to Xinjiang exhibitors, the other side likes, but it is too small, many can not wear, some business representatives are hard to set on the body, after the intention is confirmed, many samples have been bought, only bring back some clothes that are too small.

Through this practice, I will take the initiative to increase the number of agents in the Midwest and the north in the future, ha ha.

The landlady said.

The brand that used to be used in Xinjiang is not expensive, and it is selected from many Hangzhou women's clothing.

Every brand has gained a lot of intention customers. Some of them have 10 local merchants asking for agents. However, due to geographical protection, it is also to protect the interests of businesses. A brand can only choose an agent in the local market. Now it is the peak season. After returning to Hangzhou, the bosses are busy and busy selecting customers, and choose a local agent to marry the Hangzhou women's clothing as soon as possible to Xinjiang.

"The most unexpected thing is that the most high-end fur brand has been successfully butted, which is not easy to do in the exhibition garment docking, because the price of these clothes is tens of thousands of times.

It is said that there is a boss in the local area, after seeing several styles of Hangzhou women's wear, she just decided to buy a more than 100 square business place in the local market. "

The head of the team said.