Serving Enterprises To Create "Two Self" Enterprises And Strive To Grasp Market Dominance

Industry reappears the industry predicament since 2008.

Not long ago, the leaders of the Jiangsu provincial government invited the heads of 10 textile and garment enterprises such as the red bean group to discuss and discuss the countermeasures. Textile and garment enterprises have proposed that enterprises must accelerate pformation and upgrading.

For a long time, textile and garment industry is the traditional dominant industry and important livelihood industry in Jiangsu. The scale is ranked as "trillion level", and the world famous brand, China famous brand and well-known trademark, represented by red beans, are among the highest in the country.

However, in the context of the economic downturn, it also faces enormous challenges.

"Several opinions on promoting steady growth of foreign trade" discussed and approved by the Executive Council of the State Council are very timely. Expanding the coverage of export credit insurance means that the orders that SMEs did not dare to pick up before were now answered.

Zhou Haijiang, secretary and President of the Party committee of the red bean group, said, "but we should see that our international pressure is very great.

My suggestion is to build "two self" enterprises, one is to build their own brands, the other is to create independent innovation enterprises, enhance the technology content and quality, and digest the cost. "The second is to build up an independent enterprise."

Dong Fulong, chairman of Shanghai red Fuji Home Textile Co., Ltd., also agreed with the idea of "two self" enterprises: "at present, the industry development is faced with the phenomenon of falling demand, high price and high inventory. The traditional price competition is a dead end. We must upgrade and upgrade through brand promotion, technological innovation and internal tapping."

In recent years, Adidas, Nike and other international apparel,

Tycoons have added production lines in Vietnam and Indonesia.

Adidas and Nike's "outward shift" sounded the alarm for the Chinese textile and garment industry. Zhou Haijiang said that apart from taking measures such as reducing taxes and perfecting the law of protecting labor rights and interests, it is more important to cultivate a large number of independent brands with core technology.

Only in this way can we have the right to speak and price in the market economy, and then have the dominant power to divide the market.

"In economically developed areas such as Wuxi, labor costs, land and other factor costs are higher than those in less developed areas. In accordance with the normal development logic, large scale labor-intensive enterprises such as red beans should be killed, but on the contrary, red beans have survived and live well. Even after the financial crisis in 2008, red beans still maintained a two digit annual growth rate, and in 2011, they realized operating income of 35 billion 100 million yuan, and the tax revenue increased by 30% in the first half of this year."

Zhou Haijiang said.

Why can red beans keep healthy and stable development? Zhou Haijiang has revealed "secrets". The key lies in the pformation and upgrading strategy implemented in recent years. As a leading enterprise in the clothing industry, red beans have pformed from production management to creation and operation in recent years.

"We shifted from the original production and operation mode to the creation and operation type, leaving the original engineering center as the model factory and outsourcing the rest.

Our energy is mainly focused on R & D design, the front end is creation, and the back end is operation.

We have firmly grasped the three elements of innovation: talent, platform, input and innovation ability.

Zhou Haijiang said.