How Can Clothing Attract Customers?

C O MMER C E WEEK LY hotspot

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Of course, try it on your body, look at the style and see the quality.

Recently, however, a new type of clothing store has appeared in Guangzhou. In such a shop, clothes are not allowed to be tried on, nor are they allowed to be seen.

In addition, men are forbidden to enter shops, and men shopping with women can only wait outside the store.

It is understood that the clothing sold by this type store is 29 yuan, 39 yuan, 49 yuan, 79 yuan, 140 yuan, and 150 yuan.

Men do not enter the scene

On the two floor of Guangming Plaza, West Lake Road, a clothing store called "Nunu" opens on the pavement facing the escalator.

Because the location of the store is better, there are many people in the shop to pick clothes.

The clothes sold in the shops are not special, they are common dresses, small coats and so on.

But the strange thing is that the shop clearly marked four words at the door: "men do not enter". All the men who rushed in were unpolitely cleared, so the shop was full of men waiting for their girlfriend and wife.

Some netizens said they were very disgusted with this rule. "Is this a ladies' toilet? Why not allow men to enter?"

Hang up your clothes and you can't take them by yourself.

In addition to "men do not enter", there are many rules set by the store.

If you hang your clothes, you can't take them by yourself.

The consumers in the shop choose clothes that can only be seen on the shelves, and can not be compared to them.

Reporters observed at the scene, some consumers habitually take up the clothes to see, will be stopped by the clerk immediately.

A clerk on a stool near the cashier observes the situation inside the shop. When a customer finds his clothes, he immediately stops by the microphone.

The model clothes on the models of the shop are also marked with the words "do not move".

Reporter asked the clerk as a consumer, why not take it down, the clerk impatiently perfunctory: "this is a requirement".

Can not be disassembled before payment.

When consumers pick clothes, they need to pick up a number card and pay at the cashier.

Before payment, the clerk forbids the buyer to open the clothes.

Every time the customer purchases, the cashier will repeatedly declare that no matter whether the size is different, the style does not like, the chromatic aberration, the fabric is not good, and so on, the problem can not be returned.

When asked whether the cashier would have any quality problems, the reporter replied, "if a big hole is broken, it can be changed, and other small problems can not be changed."

The reporter then asked the clerk if the clothes purchased were exactly the same as the model.

The cashier replied angrily, "we are all selling wholesale. How many people come to stock every day? How can they have quality problems?"

No interviews

The reporter then expressed his identity and expressed his intention to interview the operator of the clothing store.

When the clerk knew the identity of the reporter, he immediately became nervous and told the reporter impolitely: "we do not accept interviews. You must buy clothes and buy them, and then go away without buying."

The photographer of the colleague just took out the camera equipment and was blocked by the shop assistant.

A shop selling clothes like this is not only located in Guangming square, but also in the Tianhe City, a reporter found a clothing store called "LE X". It claims that it is "Ladies' special field, men do not enter". The sales way is similar to Guangming Plaza, and the attitude of the shop assistants is also very bad.

In the four street shops in Zhongshan, there are two clothes shops not far away. They sell clothes by way of "hanging on clothes and not taking them by themselves".

"This provision.

Some netizens also pointed out that there were similar shops in Shanghai.

Consumer

Price attractive

The reporter interviewed several from "

The customer from the clothing store.

Miss Chen is the second time she has come to the store to buy it. She said, "the first time I entered the shop was curiosity, though I didn't like all the rules of the shop, but the clothes I bought were in line with the model she saw, and the quality would not be very bad.

After shopping this time, I bought two more pieces, and then put them in the bag without paying the bill.

Miss Chen said she would like to try this way of buying clothes because the price of clothes is very cheap and the quality is acceptable.

Numbness

Miss Liu and her sister bought some clothes in the shop. When the reporters asked about the quality of their clothes, they took apart some of the clothes they had just bought and presented them to reporters.

Miss Liu bought a long sleeved knitted jacket and a thick woolen coat, ranging in price from 39 yuan to 79 yuan.

Liu Xiaojie said, the knitted coat and hanging plate are not different, but the quality of the coat is not the same as that of hanging.

The reporter saw that when Miss Liu opened her coat, many fine fur came out.

Liu Xiaojie said, this is not a big quality problem, even if, they returned.

Not cheap.

Later, the reporter met Mr. Ding and Miss Liang who came together to join the two couples.

Mr. Ding said that when he went shopping with his wife, the wife went into the shop for curiosity.

But Miss Liang did not buy any clothes, because she thought it was a gimmick and there was suspicion of deception. Even if the clothes were cheaper, she would not buy it. She just wanted to see what it was like.

Mr. Ding said he would not mind waiting outside the store. "Men do not enter" is just a way of shopping. If people who can not accept can not go in, but if they can choose, he still likes the traditional way of shopping.