Looking At The Future Of Chinese Costume Transformation From "Home Dress"

Throughout the country

In the consumer market, people's living standard is improving, and the consumption of household clothing is increasing year by year, but nowadays there is no real brand.

At present, good performance in the market can only be regarded as an industry brand rather than a popular brand.

These home garment manufacturers are still entangled in the low price, the production of the circulation era, acting as a porter.

"Pajamas in the past have developed into household clothes, and their functions are no longer confined to clothes worn during sleep. Instead, many city dresses return to their homes after a hard day's work, so they want to unload their military uniform and make their bodies free.

Even when you receive guests at home, you can also dress in a dressy dress. It is as sophisticated as the outdoors clothing in the production process and style, even higher in fabric and comfort than outdoors clothes.

Therefore, only the brand home clothes can meet the needs of consumers in terms of brand awareness, R & D level, fabric quality and manufacturing process.

In view of the warm environment that the material society craved, the spiritual realm of peace and quiet advocated by the civilized world arouses the resonance of consumers' hearts with appropriate emotional positioning. It is undoubtedly a smart move for home clothing enterprises to gain market opportunities around the change of consumers' potential desires.

But in the face of 100 billion yuan capacity

In the light of the fashion demand of constantly dividing the home life, how does the newly emerging home clothing industry start from the characteristics and grasp the open and good wishes of human nature? The brand consumption scenario is positioned as the rest of the working study. People who are like-minded, emotionally integrated, eager to communicate with each other, care for people in the society, get along with each other, cultivate themselves, keep fit, entertain, exercise, visit relatives and friends, and other environments and occasions, and use this specific scenario to do their best to make their personality market strong, and to arouse consumers' Association of home culture and family fashion culture advocated by the brand, is in line with the development trend of fashion consumer brands.

From the perspective of social fashion home, home life has formed a fashion home mode based on "bedroom life center", "kitchen life center" to "living room life center". Home clothes are carrying out a more precise fashion demand subdivision through the bold color emotion, unique fabric characteristics, enjoyable personality totem culture and delicate clothing functions. The new home culture constantly activates the emotional elements of the home, making the consumers really love the days at home.

In the face of the continuous deterioration of the international economy, China's manufacturing industry is weak and numerous.

Consumer goods are in deep danger of inventory pressure. At the beginning of development, there is no scientific planning of home apparel industry. How to comply with the objective needs of home fashion, starting from the innovation of traditional industrial chain, starting from segmenting the brand market, starting with increasing the innovation of brand service culture, and constantly upgrading the brand terminal service level, are the only way for the development of China's home apparel industry.

Several historical changes in China's home apparel industry have found opportunities in the industry bottlenecks, breaking the cocoon and seeing the future of pformation.