Differentiation Of Textile Marketing Trend

Overview of the recent fabric market situation

Recently, China

Autumn city marketing trend differentiation, traditional market sales are still insufficient, market volume wants to rise fatigue.

Some pre shop and post factory fabrics and large-scale retail outlets are marketable, and spot trading and bulk turnover are still smooth. The local turnover of creative pattern fabrics continues to increase, while the autumn and winter fabrics and home textile fabrics interact with each other, with a slight increase in turnover.

However, because of the shortage, the overall market turnover is still relatively insufficient.

Analysis of major price indices of textiles

"China.

The index 20121022 price index closed at 105.62 points, down 0.08% compared with the previous period.

The current price index fell 1.07% compared with the beginning of the year, down 2.76% last year.

This period shows that the price index of raw materials, grey fabrics and clothing fabrics fell unequal, and the total price index declined slightly.

However, the price index of home textiles, accessories and accessories has increased slightly, which has relatively restricted the decline of the general price index.

Analysis of the operation of the current price index

Polyester raw materials market oscillation fell, cotton prices continued to rise.

Recent international crude oil price oscillation downward, upstream polyester raw materials PTA, MEG market price oscillation decline, for example, PTA East China market lower spot negotiable price in October 12th was 8420 yuan / ton, to October 19th was 8380 yuan / ton; MEG East China market lower spot negotiable price in October 12th was 8400 yuan / ton, October 19th to 8225 yuan / ton; Jiangsu and Zhejiang semi light polyester chip cash acceptance low negotiation price October 12th was 10400 yuan / ton, October 19th to 10275 yuan / ton, the price center of gravity showed a downward trend.

Domestic cotton prices continued to show a slight upward trend, for example, the domestic 328 grade cotton in October 12th received 18683 yuan / ton, until October 19th, it received 18696 yuan / ton, up 13 yuan / ton; 229 cotton in October 12th reported 19602 yuan / ton, until October 19th, 19613 yuan / ton, up 11 yuan / ton.

Polyester market showed a steady downward trend.

In recent years, the domestic polyester market has been slowing down. The market is dominated by adjustment, and the marketing atmosphere is relatively dull. The market quotation is trying hard to maintain the flat price, while some varieties are soft, but the scope and extent are still small.

The volume of market turnover has declined, and the production and sale rate of polyester enterprises has declined.

Recently, the market of polyester and silk in Qian Qing raw material market of China Textile City has remained stable. The sales trend of the market is rather dull. Most enterprises keep their quotations stable, trading volume has a downward trend, POY production and marketing situation has slightly improved, and DTY and FDY are deadlocked.

Preferential measures increased during the paction.

Polyester production and sales rate slightly fluctuate, POY production and sales rate is still available, FDY, DTY fell 50% to 70% or so.

The stock rate of polyester enterprises shows an upward trend, but the inventory pressure is still under control.

The purchase of the downstream weaving factories is mainly based on rigid warehouse filling, with the quantity being fixed and the sales determined.

Due to the decline of international oil price oscillation, the upstream polyester raw material market oscillates downward, and the demand of downstream enterprises is limited, resulting in a soft trend of polyester market.

The price of cotton yarn is basically deadlocked, and the turnover is down.

Recently, the price of the upstream cotton market has continued to rise slightly, and the spot price of cotton has been stable, but the sales volume of the market is still hard to improve.

Because of the shortage of textile and clothing enterprises in the downstream, the peak season of cotton clothing sales is not good, the mill still has the reduction and shutdown measures, and the demand for cotton is still insufficient.

The overall demand for pure cotton yarn has obviously shrunk and prices have remained basically stable. However, the price of cotton yarn has been consolidated under the cost line, and the turnover has been sluggish.

Because the downstream market is still hard to be optimistic, the yarn marketing atmosphere is not good, the inventory pressure of enterprises is bigger, the measures to reduce production and output are more, and the confidence of the market is insufficient.

Xiao Shaochun cotton yarn market prices are relatively deadlocked, market hard to maintain stable, turnover is relatively general, the overall market volume is still declining.

The overall market performance of pure cotton yarn in Qian Qing raw material market of China Textile City is still flat, the price is basically deadlocked, but turnover has declined, the market sales atmosphere is not good, the sales pressure of the cotton mill is bigger, and the shipping psychology is thickening.

Grey cloth pactions continued to decline.

Recently, the market of textile market in light textile city has continued to decline, and some varieties prices continue to soften slightly.

Due to limited demand, the overall sales volume of grey fabric is still relatively insufficient.

The sale of finished fabrics is significantly differentiated, while the sales of creative fabrics in autumn and winter are relatively smooth, but the running volume of popular fabrics is still insufficient.

The finished fabric market continues to decline slightly in the autumn and winter, but the purchase batch and batch are still relatively insufficient, and the turnover of many kinds of grey fabrics is not enough.

In recent years, the turnover of chemical fiber fabric showed a slight downward trend, and the price dropped slightly. The turnover of natural fiber grey cloth showed a certain trend of decline, and the price fell slightly locally. The price index of textile fabric slightly declined. However, the turnover of blended fiber fabric showed a certain trend of increase, and the price rebounded slightly, which relatively restricted the decline of the price index.

Fabric price index declined slightly, fabric running volume is insufficient, sales trend differentiation.

Recently, the market of garment fabrics in light textile city is still relatively insufficient, and the traditional marketing trend is divided. Some of the former shops and factory stores and the large-scale operation shops, the creative autumn and winter fabric turnover is still smooth, and many kinds of color and flower collocation are relatively popular. The fabrics are fashionable and high quality, but the mass fabric run is insufficient, and many kinds of fabrics are not enough, so the overall market turnover is still relatively insufficient.

Because the international economic situation is still not optimistic, the undertaking is still relatively insufficient.

Affected by the debt crisis in Europe and the United States, the sharp decline in the US and foreign countries has led to the weakening of Sino Japanese trade dealings between China and Japan, and the low labor costs of Southeast Asian countries are competing for the international market.

And because of the rising cost of labor, the profits of the products are still shrinking.

In the traditional market, the demand of the public spot market is still relatively weak.

Some of the order batches are still refused because of the difficulty in collecting credit.

The pure cotton fabric, polyester fabric, polyester / nylon fabric, viscose fabric and nylon fabric in garment fabrics showed a trend of unequal volume decline, and the price trend steadily decreased slightly, pulling the fabric price index down slightly.

Home textile market turnover picked up slightly, bedding pactions rose significantly.

Recently, due to the increase in the number of merchants coming from all levels of the two market and processing enterprises, the spot market turnover of textile market in traditional textile market showed a certain trend of increase, the price was basically stable, and the price of the creative fabric was slightly higher.

Among them: pure cotton active positioning printing quilt cover, pure cotton active printed sheet cloth, pure cotton dyed fabric, colorful quilt cover, pure cotton yarn dyed woven bed sheet cloth, pure cotton dyed fabric quilt sheet, pure cotton jacquard printed bed cloth, pure cotton jacquard printed quilt cloth and other kinds of pactions showed a marked upward trend.

Recently, the daily use of home textile fabrics showed a slight push up trend, prices basically stable, local small rise.

Curtains fell slightly in recent years, and the price trend steadily dropped slightly. Recently, jacquard curtain fabrics and printed curtain fabrics were not fully traded, but some of the small and medium-sized operators were not running enough. But some of the cloth companies were still relatively smooth and the marketing trend showed a pattern of differentiation.

Recently, the window curtain business has declined slightly. The price trend has been stable, with a slight decrease in local stability. The recent decline in the number of jacquard window screens, embroidered window screens and printed window screens has been slightly reduced.

Scientific and technological cooperation is a guide for the pformation and upgrading of textile enterprises.

In the "2012 Shaoxing Academy of Engineering" - "science and technology cooperation activities in Shaoxing", activities such as "academician running enterprises" and "academician expert consultation meeting" have kept the introverted entrepreneurs no longer silent, some with technical difficulties that have been difficult to overcome, and some are seeking help from these top think-tank puzzles with the direction of the future development of enterprises.

In the docking activities, academicians and experts from textile materials, textile equipment, energy saving and emission reduction, textile creativity and other fields are planning for enterprises.

"Shaoxing Institute of science and technology, China Academy of engineering," science and technology cooperation activities for two days, however, Shaoxing county enterprises to help academicians, technology aspirations are still unfinished, Southern Petrochemical, Zhuang Jie nonwoven and many other enterprises have indicated that they will further seek advice from academicians and experts or carry out more cooperation.

At present, Shaoxing county is vigorously implementing the strategy of "industrial strong counties" and "service industry to promote the county", especially in promoting the development of the textile and dyeing industry, cultivating and developing new and advantageous industries such as adjacent equipment manufacturing and polymer new materials, and promoting the pformation and upgrading of the industrial economy.

As the highest academic group in the field of engineering and technology, the Chinese Academy of engineering is committed to building the national science and technology think tank and gathering the leading academic leaders. It is the decision-making power and power engine for building the national innovation system and leading the social development and progress.

The academician expert Shaoxing event has provided valuable and valuable intellectual wealth and innovative resources for the pformation and upgrading of Shaoxing county enterprises, especially the vast textile and dyeing enterprises.

Many enterprises take this opportunity to comprehensively strengthen communication with the Chinese Academy of engineering and Donghua University, expand cooperation areas, build cooperation mechanisms, and enrich cooperation results.

Forecast of post market price index

It is expected that the traditional trading area and the company trading area will be increased day by day, and the fabric sales will increase in the autumn and winter. The advantages of the creative fabric marketing will continue to highlight, and the price trend is basically stable.

There will be a slight increase in the number of garments, fabrics and accessories.

However, the sales situation of small and medium-sized businesses is still relatively poor. Under the influence of the European debt crisis and the US economic downturn, the global economy has been declining as a whole, and exports of textile and clothing that rely heavily on external demand have been severely hit.

At the same time, the domestic economic growth rate has dropped, labor costs rise and other factors leading to the textile industry production deceleration, corporate efficiency decline, the competitiveness of public products continue to weaken, "gold nine silver ten" market will still appear insufficient.