Methods Of Optimizing The Risk Management System Of Garment Marketing Channel

The optimization needs to continue from the design of the channel to personnel distribution, channel operation and channel structure adjustment.

Optimizing the marketing channel risk management system is to increase the flexibility of the channel system so that it can change with the market changes.

At this time, in addition to strengthening the construction of information system in order to get information to make decisions, we should emphasize the scale, goal and flexibility of marketing channels.

Although the management and establishment of channels are long-term, the market environment is changing.

In order to cope with the changing situation, garment enterprises should develop win-win cooperation relationship based on market demand and relying on channel needs.

If necessary, improve the channel so as to make the sales channel more ideal.

Establish a monitoring system to ensure the proper and correct implementation of various channel management and control systems.

Clothing enterprises should establish and improve the monitoring system, grasp all kinds of situations in time, find problems in time, and do not delay them.

Garment enterprises can set up marketing director and executive director internally, and have a strict management system to effectively monitor the market.

We should strengthen the training of ourselves and distributors, improve the quality of relevant personnel, and do well in the management of marketing channels.

Strengthen the training of marketing personnel's professional ethics.

It is necessary for garment enterprises to strengthen their work and business training for their leaders, inculcate product knowledge, clothing enterprises' systems and policies, and the importance of the market, so as to enhance their communication ability with their employees and distributors and improve their decision-making level.

Develop a good direction and lay the foundation for leadership.

The low quality of employees, the lack of good professional ethics and the awareness of the same fate with the garment enterprises are one of the reasons for the formation of channel risks, and the cooperative relationship with distributors can reduce the risk of channel risk to a minimum.

Strengthen the construction of channel member relationship and eliminate communication barriers.

The key is to cultivate the relationship with important channel members.

Clothing enterprises set up high-quality management staff and staff, specializes in serving large customers, focusing on establishing a long-term trust relationship, providing satisfactory products and services, rather than just stimulating material benefits.

It is formulated by all members and pursues common goals. The knowledge of commodity circulation is reasonably divided through consultation, and the rules of groups are used to make all members' actions disciplined.

Promote vertical integration of marketing channels.

Conditional manufacturers should strive to establish equity relations with distributors, which is a fundamental measure to regulate dealers' behavior.

For example, mergers and acquisitions of important distributors, making it an integral part of the company, or take multiple distributors in the region to share shares, set up sales branches, and so on.

Thus, the problem of horizontal competition and vertical conflict in marketing channel system is fundamentally solved.

Database marketing.

Database marketing refers to garment enterprises collecting and accumulating the large amount of information from suppliers and consumers, analyzing the behaviors of suppliers and consumers after processing, giving accurate positioning to the products, and formulating effective marketing plans.

Under the condition of economic globalization, the whole

The integration can use the Internet to establish a close relationship with suppliers, distributors and consumers.

Besides being able to use it to strengthen direct communication with local suppliers and establish a quick response supply chain, garment enterprises can also establish websites, strengthen direct communication between consumers and distributors, and feedback product information through e-mail, establish file information of target customers through databases, and flexibly use different direct marketing methods to manage customer relationship.