Risks Existing In Garment Enterprises' Marketing Channels

Competitors' risks

Channels are all

It is also a battleground for all garment enterprises to fight hand to hand.

The channel risk that competitors bring to garment enterprises is no less than the risk that intermediaries bring to channels, and many of our garment enterprises are neglecting it.

Competitors also have a sales channel, and the decisions they make to the channel intentionally or unintentionally will bring risks to the channel of garment enterprises.

For example, competitors' logistics efficiency is improved, and logistics support for middlemen is strengthened. If garment enterprises fail to follow up in time, it is very likely that their middlemen will be biased or turn to competitors.

In reality, we generally see that competitors' channel risks to clothing enterprises are: through profits, they can induce the middlemen of garment enterprises to turn away from garment enterprises; they want to buy products from garment enterprises to disrupt the market, disrupt the market order of clothing enterprises; aim to compete with garment enterprises in some columns and booths, and draw sales personnel from corrosive clothing enterprises.

Environmental risk

Marketing channels can not exist in a vacuum. They must operate in a constantly changing external environment. These external environments also affect the management of marketing channels and bring risks to channel marketing decisions of garment enterprises.

Therefore, it is necessary to know the environmental factors that affect the marketing channel system beforehand.

The environment of the system includes economic environment (recession, inflation, deflation and other economic problems), competitive environment, social and cultural environment, technological environment and legal environment.

The system has relative stability.

The marketing channel system of a garment enterprise is an important external asset of garment enterprises. It not only represents a distribution channel for apparel enterprises, but also represents a series of policies and practical activities that constitute a channel system. These policies and practices will form a huge long-term network of relationships.

Marketing channel system has a strong inertia to maintain the status quo. Any change of environmental factors in this system will give clothing enterprises uncertain risks.

Network channel risk

The rise of the Internet is not a small impact on traditional sales channels, but also brings risks to traditional channels.

There are two aspects to this risk. First, if the apparel enterprises do not adopt the network channel, the channel for the garment enterprises is a temptation to the garment enterprises.

The use of network channels is an inevitable trend for clothing enterprises to sell channels in the future. Whether clothing companies adopt or when to adopt them is a big problem.

Using the network channel, how the traditional channels coexist with the network channel without conflict; once the clothing enterprises choose a marketing channel system, the clothing enterprises usually have to rely on this channel system for a certain period of time.

Therefore, when choosing a marketing channel system, garment enterprises should consider the current situation and market environment of garment enterprises, and also consider the future development of garment enterprises and market changes.

If not, how should clothing enterprises face network marketing?

Second, if clothing companies have adopted

Then how do garment enterprises balance the relationship between network channels and traditional channels?

In any case, the rise of the Internet is a great channel risk for clothing enterprises.