Shanghai: The New Down Jacket Just Came Into The Market At A Discount

As the cold air moves southward, the temperature in this city will gradually drop to the lowest or reach about 10 ℃ from this week clothing Brands have taken this opportunity to launch lightweight models Down Jackets For promotional activities, the discount is generally 60% to 20% off.

The reporter observed that, UNIQLO down jacket Recently, the down jacket with the original price of 499 yuan was given a special offer for a limited time to 399 yuan. The staff of Uniqlo Riyueguang store said that these basic lightweight down jackets were all new this year, and the discount activity continued until November 1, while the new down vests, down jackets, and long down jackets with the Gap price of 699, 799, and 1199 yuan were also given a 70% discount for a limited time before the end of the month.

In addition to the physical stores, the reporter observed that the brand e-commerce channel also triggered a trend of price reduction for down jackets. The price of the new lightweight down jacket of 60 grams of Vancl also dropped from 299 yuan to 199 yuan, with a discount of 6.7%. The down jacket of 580 yuan on the Giordano e-commerce platform was only 289 yuan after discount, And Bosideng has also offered discounts of about 30% for several down jackets. The clerk in Giordano South Mall told the reporter that the new down jackets in the physical stores have not arrived yet, and they are expected to arrive in early November. Most of the online discount sales are last year's styles.

Why did the down jacket launch a discount early in winter? A fashion brand insider said: "The main reason is that on the one hand, due to the warm winter last year, the sales of down jackets were not good, and some brands may carry out sales promotion through e-commerce platforms or other channels to clear the inventory. On the other hand, the market environment this year is not as good as in previous years. The early discount of brands is to seize the market and promote the sales of winter commodities. In addition, the cold current in the next week is a good opportunity for sales promotion."

Industry insiders remind the public that when purchasing down jackets, in addition to the reference price factors, it is also necessary to see clearly the down content, internal fillers, bulkiness and other indicators. Generally speaking, 70% or more of the down content is preferred. If the down content is high, the down jacket will rebound soon after the product is released by hand pressing. If the resilience is poor, it indicates that the filling material quality may be other crushed wool rather than down In addition, air permeability, anti burring performance are also important reference indicators.