Down Fashion Trend: Warmth + Fashion

With the frequent cold air coming,

I can't restrain myself. I want to go all out in this snowy season.

Unlike the down and down clothes that people used to be heavy and bloated in recent years, the down jacket has been developing towards a lightweight and beautiful fashion in recent years, so that the people of the spring city can also enjoy a beautiful show in winter. But the arrival of the first snow in this spring city has accelerated the pace of people buying down coats.

Ultra lightweight down jacket is only more than 100 grams.

Once upon a time, the impression that the down jacket gives people, besides warmth, is more thick and overstaffed.

According to the survey, most girls prefer summer in the four seasons, which is less pleasant than the winter in summer, because wearing heavy cotton clothes makes people lose their image.

"In recent years, a" thin "wind swept across the world.

The market, "light, thin, warm, colorful" casual style down jacket swept the world, but also imperceptibly changing the public's aesthetic concept of down garments.

It can be said that the development of light down clothing has brought a new revolution to down jacket.

The floor manager of the women's clothing mall, four floor, told reporters.

Relatively heavy, light and thin down jacket not only adaptable, can be worn from late autumn to winter, in style design also tend to be more delicate fashion, many fashion brands have introduced unique style and thin down clothes, deeply loved by women consumers.

According to the sales staff of Teenie Weenie brand of the department store, the super thin down garment has attracted the attention of many young consumers since the beginning of this year. The lightweight style makes the down jacket more fashionable.

The best down jacket is only more than 100 grams, all filled with the best stem less white duck down, which is warm and fashionable. Some can even be folded in a stack and put into small bags, which can be carried around like umbrellas.

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Two themes of warmth and fashion

Miss Teng, a member of the Changchun office, is a member of the company who has just joined the work. She is eager to get rid of the campus costumes and gradually change her dressing style.

Miss Teng told reporters, "since the beginning of cooling down, I have gone to many shopping malls, and I want to buy a thin down jacket that suits my age and style.

After several days of screening and comparison, a thin down garment with a fur collar of Rex rabbit was finally selected. The classic nude color looks air dry, while the Rex Rabbit Mao Huali.

I like it very much! "

Sun Li, manager of the planning department of Changbai building, said that the long hundred buildings began planning the promotion of down jacket in the early September, mainly through the two lines of the mass market and the youth market. This year, the fashionable style of the down jacket and the fashionable winter jacket are the biggest features of this year's down jacket.

No matter how light the weight is and how thin the overall effect is, the most basic function of keeping warm as a down jacket is an everlasting need.

In order to give consideration to the two themes of warmth and fashion, the major clothing brands are struggling with their fabrics, materials and techniques.

"This year, the company chose the latest light weight fabric, compared with the previous ones.

"Ke light fabric not only has excellent thermal effect, but also has better air permeability."

"The cold winter north, the necklines, cuffs and other important locations need to be directly exposed to the skin. In response to these sensitive locations, the company has chosen a knitted mosaic of humanized designs this year in the down jacket style," said the brand salesperson of Eurasian business.

Knitted necklines and cuffs of wool fabrics are not only close to the body, but also highlight the unique taste of consumers, and the advantage of knitted stitching is that they are more wearable and better than traditional down garments.

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How do you clean down clothes? Do you know?

Down jacket is a necessary coat for many people to keep warm in winter.

However, if the down jacket is dirty, it will not be properly cleaned, which will result in a decrease in its warmth retention property. It will also lose its original fluffy feeling. In the face of the problem of cleaning and maintaining the down jacket, many citizens feel unable to start.

In response to this trouble, reporters visited various shopping malls in Changchun and interviewed salesmen from many down selling stores. They collected a little coup for the down jacket, {page_break}

A clever move:

Water temperature is ideal at 30 degrees centigrade.

I believe many people feel this way: they have done a lot of work to wash down their down garments, resulting in poor fluffiness and greatly reducing their thermal performance.

The brand salesperson of Bosideng down garment brand suggests that if you can pay attention to the cleaning of the down jacket and minimize the frequency of washing, it will be more conducive to clothing maintenance.

"If the down jacket is only partially dirty, it is not necessary to clean it all.

Because the general down jacket fabric is not afraid of water, as long as a few drops of collar or detergent in the dirty place, wipe wet with a wet towel in a few minutes will be able to decontamination.

If it's not clean again, repeat it several times. "

Eurasian store brand sales force said, "but if you can't partially clean, we suggest that you first place the down jacket in cold water for 20 minutes, so that the down jacket can be fully moistened inside and outside.

Dissolve the detergent into the warm water at 30 degrees Celsius, then place the down coat in it for 15 minutes, then gently brush it with a soft brush.

Coup two:

Better use of neutral detergent.

"The most troublesome thing for me is my son's down jacket. Children are in primary school, often wearing clothes very dirty, but often afraid of washing clothes to affect the warmth of the clothes......"

Changchun people, Ms Zhao, have spoken out their problems.

The brand sales staff of snow Asia fly down feather clothing store answered this question: "if the down coat is too dirty, it must be washed with washing powder, usually two pots of water put 4 to 5 spoonfuls of detergent.

Be careful not to concentrate too high so that rinse is not clean. The washing powder remaining in the down will affect the fluffiness of the down and greatly reduce the warmth retention.

It is suggested that you use neutral detergent to minimize damage to clothing and feather. "

Coup three:

Be sure to wash your hands and avoid drying them.

"Inside the down jacket, there is a small label printed with maintenance and washing instructions. During the sales process, we will remind consumers that 90% of the down garments are marked by hand washing and dry cleaning. Dry cleaning will affect the warmth and the warmth.

Ageing.

If the machine is washed or dried, the down garment that is screwed will easily lead to the uneven thickness of the filling, which will make the clothes go out of shape and affect the appearance and warmth.

Changchun Eurasian business, and its brand sales staff said.

According to the relevant person in charge of the satellite Plaza Shop of the state department store, after the down jacket is washed, it can not be wrung and dried. After the water is squeezed out, it can be paved or hanged and dried.

At the same time, prohibit exposure, and do not iron, so as not to scald clothing.

After drying, it can be lightly padded to make the down jacket restore fluffy and soft.