How To Do Promotional Activities In Clothing Stores

The theme of Clothing promotion must have a distinct theme and something must be done to avoid giving consumers the impression of dumping at low prices.

The theme must be concise and concise, concise and comprehensive, conform to the trend, and the theme should be creative.

For example, celebrate the national day, celebrate the Mid Autumn Festival, new products are listed, teachers' day, children's day.

The object of Clothing promotion is to promote the sales of clothing before promotion, for example, the promotion of consumer clothing, the target audience, the female, the male, the age, the educational background, and so on.

To locate the target population, we must consider how to pass the information and provide them with value and services.

Below are several promotional objects for clothing: Manufacturers' promotions to wholesalers; clothing sales promotion from manufacturers to retailers; clothing sales promotion by manufacturers to consumers; clothing wholesalers' promotion to retailers; wholesalers' Clothing promotion to consumers; and retailers' sales promotion to consumers.

The manufacturer promotes wholesalers' clothing sales to retailers, manufacturers promote clothing sales to consumers, manufacturers sell wholesalers to customers, and wholesalers promote clothing sales to consumers.

This is a double level.

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Manufacturer's wholesaler's sales promotion to retailers and consumers.

This is the three level Clothing promotion.

Clothing promotion time, clothing promotion time should choose in the weekend or holidays and other people flow concentrated time period, so that easy to create popularity, should also pay attention to the weather at all times, so as not to cause the crowd interception because of bad weather.

The time is usually from 9:00 to 18:00, taking all factors into account.

The location and location of Clothing promotion should be chosen in places like key stores or squares, which will facilitate the promotion of clothing promotions and facilitate the establishment of brand names.

The key of clothing sales promotion is clothing salesmen, who have to do well training before, especially FABE theory and practice training.

There are also logistics personnel, so as to avoid clothing sales promotion period and other events.

The way of Clothing promotion (differentiated Clothing promotion).

"Discount" refers to the clothing sales promotion method of different price discount when the target customer buys the product.

Discount coupons, commonly known as coupons, are an ancient and popular way of promoting clothing.

The original price, discount rate, purchase quantity and effective time of the products are generally printed on the coupons.

Customers can buy and get benefits through coupons.

The current price discount is the discount sale on the basis of the current price.

This is the most common and effective way to promote clothing sales.

It enables customers to get visible benefits and satisfaction at the scene, and sellers will also achieve satisfactory target profits.

Because the discount process is usually a bargaining process.

By bargaining, the two sides can basically achieve satisfactory goals.

"Clothing sales promotion" refers to the sale of clothing related to product sales.

In order to attract customers' attention and participation.

They include: press conference, commodity exhibition, lottery and raffle, entertainment and games, and manufacturing events, that is, making social events, news and hotspots through the manufacture of events of dissemination value, and promoting the purpose of Clothing promotion by news speculation.

"Event dress promotion" can attract public attention and mobilize the interest of target customers in products or services related to events, and ultimately stimulate customers to buy or consume.

If the events created can cause widespread social controversy, then "event dress promotion" will achieve satisfactory results.

"Combination" refers to the use of more than two clothing sales promotion methods, in order to achieve a more efficient way of clothing sales promotion.

As we know, there are eight ways of Clothing promotion before that, each of which can be combined with seven other clothing promotion methods, so that the combination of SP can achieve forty-nine forms.