Differentiated Marketing Of Garment Enterprises

Now shopping, the merchandise is dazzling, all kinds of clothing sales activities are flying everywhere, today you give a spoon, I will give you a pot tomorrow.

This society is really crazy, today you 20 percent off, tomorrow I 80 percent off.

Garment homogenization is very important and competition is becoming more and more intense.

Try to make clothing sales promotion in the store, consumers face every day you speak a word I also have tactics, are very tired, accept information is also very passive, what should we do? No clothing sales promotion, no sales, clothing promotions, but not up, and cost a lot.

This requires us to operate on clothing promotions, efficient clothing sales promotion.

Clear the following points

Consumers will not be fatigued in Clothing promotion, and sales will also increase significantly.

The essence of Clothing promotion.

The essence of Clothing promotion is value for money and value for money.

Catering to the consumer psychology and targeting the target consumers.

Tactics: short term fight against competition and speed up capital turnover to improve regional market share.

This is a short-term behavior.

Strategy: establishing brand, increasing market share, and developing long-term national brand for garment enterprises.

The purpose of Clothing promotion.

Shortening the time for garments to enter the market.

Use

The aim is to provide short range incentives to consumers or distributors.

In a period of time, we should mobilize people's enthusiasm for buying, cultivate their interests and hobbies, so that customers can learn about clothes as soon as possible.

Encourage consumers to buy for the first time and achieve their purpose.

Encourage consumers to repeat purchases and establish consumption habits.

Sales performance improvement.

There is no doubt that clothing promotion is a competition, it can change some consumer habits and brand loyalty.

Driven by interests, dealers and consumers may purchase and purchase large quantities.

Therefore, in the promotion stage of clothing, consumption is often increased and sales will be increased.

The need for competition.

Whether clothing enterprises launch market invasion or market entrant to launch anti aggression, clothing promotion is an effective means of application.

Market aggressors can use Clothing promotion to strengthen market penetration and speed up market share.

The anti aggressors in the market can also use tit for sale in Clothing promotion, that is, clothing is sold at below the prevailing market price level.

Low price management is a kind of sales strategy, and its overall price level needs to be lower than other operators in the long run.

Moreover, at the very beginning, low price operators should be on the market at a preferential price.

In the long run, although the low price operation is a partial profit, this clothing promotion strategy can strongly attract consumers and achieve the goal of overall profitability.

To achieve the purpose of blocking competitors.

Related clothing sales promotion.

The first goal of Clothing promotion is to complete the sales of clothing promotions.

However, in the process of Clothing promotion, the sales of B clothing can be promoted.

In Shanghai in 1930s, American clothing companies offered free clothing lights to consumers, resulting in a large increase in sales of their clothing.

Festival rewards.

Clothing promotions can make clothing during festivals or

Icing on the cake during the celebration.

When a regular holiday comes, or when a garment company has a great jubilation (and when it is on sale), clothing sales promotion can express a reward and a liking to the consumers of the market.

Inventory digestion.

Due to various reasons, there are spot products on the market. In order to reduce losses, inventory digestion is carried out, and capital turnover is accelerated.