Marketing Channel Decision And Channel Control Of Garment Enterprises

Clothing enterprises

It is the most important decision for the management of garment enterprises. The channels chosen by garment enterprises will directly affect all other marketing decisions.

The marketing channel of clothing enterprises refers to all garment enterprises or individuals who acquire the ownership of such goods and services or pfer ownership agencies to the pfer of goods and services from producers to consumers.

Simply speaking, the marketing channel of clothing enterprises is the specific channel or path of the pfer process of goods and services from producers to consumers.

Most manufacturers do not sell products directly to the end consumers. Between producers and consumers, wholesalers and retailers buy goods, acquire ownership and resell them, as well as brokers, manufacturing business representatives and sales agents.

The marketing channel decision of garment enterprises is one of the important decisions of garment enterprises, which will affect other marketing decisions, such as the price will vary with the change of large dealers or high level delegate.

The company's direct sales personnel are also equipped with different numbers according to the strength of the channel.

In addition, the marketing channel decision of a garment enterprise is a long-term commitment to other companies, which must be observed. For example, after the marketing area is authorized, the original agreement must be observed.

The marketing channel is based on the combination of external forces. It takes a lot of time to build up, stimulate the middlemen by various means, train sales and maintenance personnel for middlemen, organize middleman sales competitions, and carry out advertising campaigns with middlemen.

On the other hand, it is necessary to establish a constraint mechanism between channel members, and regard constraint mechanism as an important prerequisite for maintaining close relationship between the two parties and the close relationship between channel members.

It represents the long-term commitment between the company and the middlemen, and represents the company's choice of a marketing mix strategy. Therefore, when we choose the marketing channel of garment enterprises, we must pay attention to the trend of marketing environment and plan the marketing channel of garment enterprises in a long-term perspective.

To sum up, channel control means comprehensive regulation of the entire channel system through a series of measures such as management, assessment, incentive and channel conflict resolution.

After the sales mode is decided, it is necessary to start hard building activities, and if the distributors have accepted the products of your competitors, it will be difficult for them to accept your new products.

This is only one aspect. On the other hand, choosing the distributor of the industry means that the channel innovation can not be carried out, while the traditional sales mode may not be entirely suitable for the needs of the new products. In this regard, we must seriously consider the fact that we can not just complain about the cost and risk reduction.

Just like Yan Zi mud, build your kingdom bit by bit, and win your competitive edge one by one.

The establishment of a channel system is only the first step in achieving the goal of distribution. In order to ensure the smooth completion of the company's distribution goals, it is necessary to control the established channel system in a timely manner.

It constitutes the core content of marketing channel management of clothing enterprises.

Channel structure and channel construction is relatively easy, and channel control runs through the entire life cycle of channel system operation.