Some Clothing Enterprises Are Dumping On Cabbage Prices.

The clothing industry is very tangled. On the one hand, it is difficult to digest the high inventory. On the other hand, the price of the new clothes is becoming more and more expensive. This makes many consumers puzzled, when will the garment industry get rid of the strange circle? Now it is a good season for the autumn and winter clothing to go public. Recently, the reporter visited the shopping mall to find that the price of the new brand women's clothing and children's clothing is still high, but the Dongmen business circle has begun to prepare for sale discounts, which is also the best time to sell the stock clothing.

It is reported that this year's clothing enterprises have an astonishing stock, and the updating rate of clothing products is faster and faster. However, the reporter interviewed the market and found that some brand clothing enterprises in Shenzhen have adopted the "information management" means to control the inventory so as to avoid inventory pressure.

　　 High inventories earn money from enterprises.

A blending price of 1100 yuan Cardigan The ingredients on the label include 48.2% wool, 3.8% cashmere, 20.2% SEER fiber and 27.8% polyester fiber, dumping at a price of 50 yuan. Such a "cabbage price" does not happen. Shenzhen The Dongmen white horse wholesale clothing market is just a "special sale place" arranged in high-end department stores such as Tianhong, Qianhai.

Recently, the reporter interviewed Clothing industry Insiders believe that such an unbelievable clothing price is precisely the result of manufacturers' dumping of clothing inventory in the last year, the year before last, or even the year before last. This year, the clothing enterprises have an astonishing stock. It is becoming a major event for many garment enterprises to rush to inventory.

"All the hard earned money has gone to the warehouse." This is the current situation of many garment enterprises in China. Affected by the economic situation, high inventory has been plaguing garment enterprises this year, including well-known clothing brands including Lining. According to incomplete statistics, in the three quarter of this year, the inventory of clothing and home textile enterprises increased significantly, such as the stock of Hong Kong Group and the China International Group, which reached 3 billion 978 million yuan and 3 billion 481 million yuan respectively.

　　 Poor management leads to high inventory.

As of August 29th, 80 listed companies, including the apparel industry and its upstream textile industry, reported that 80 companies had a total inventory of 67 billion 100 million yuan in the first half of the year. Among them, 11 companies in the clothing industry, including YOUNGOR, Hong Kong Group, China group, Mei Bang dress and Semir apparel, all stock more than 1 billion yuan. This makes the domestic garment industry once circulated: "inventory plus, it is enough to sell for two years on the market."

Some brand clothing enterprises in Shenzhen are no exception. Insiders told reporters that the discount is almost the old trick of every clothing brand. In general, the most discounted products are often in serious stock.

How does the inventory come from? "For example, if the research finds that the demand for clothes on the market is 10, if the sale is bad, only 2 items will be sold, so there will be 8 stocks." A woman dress brand official in Shenzhen told reporters that the stock was mainly derived from the bad control of sales channels by enterprises, and only 10 clothes were needed in some markets. As a result, the retail sales and wholesalers and other intermediate sales links enlarged, and the order quantity was increased step by step. To the production enterprises, the number also became 20, 30 or even several times.

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　　 Information management to ease inventory pressure

However, reporters found that many brands in Shenzhen have adopted the "information management" means to control inventory. Yin Bo, vice president of shadow group, said that the fashion group had no inventory pressure, mainly using the "information management" approach to control pre production, market demand and sales chain. "We have many stores, lots of channels, and many sales networks. If the management is bad, the inventory will be amazing. But because of the registration information for every garment, and at the same time, it will speed up the operation of the logistics. Now the stock is effective stock, and sometimes it will worry about the shortage."

The industry believes that only through scientific purchase, ingenious goods and effective sales can we avoid inventory pressure. There are also no children's inventory pressure, and the company's responsible person said that the enterprise took the information management in the past few years. In order to reduce inventory, the company adopted the "sell one fill one" mode, that is, selling a garment to regenerate a garment management mode, though increasing the logistics pressure of the enterprise, but at the same time reducing the inventory pressure, this is also one of the reasons why the clothing is not often discounted.