Zippo Released 2013 Spring Summer Clothing Series In Beijing

ZIPPO, a brand with 80 years of history and 160 of the world's most popular brands, is now launching its advanced leisure industry.

Business.

With the global release of the fashionable and excellent men's clothing product line, we welcome an exciting milestone.

The product line is positioned as "equipped with your daily exploration life" and inherits Zippo's attention to detail, quality assurance and trustworthy brand genes.

Zippo has been recognized as a symbol of the United States throughout the world, and is no exception in China.

More than 50% of the Chinese people (700 million people) agree with this idea.

Zippo has a very wide penetration of retail market in China, covering the mainstream cities of all provinces and cities in China.

This series of men's wear continues to present the classic and retro brand elements of Zippo. With the theme of "On the road" road travel, it portrays the image of urban people who aspire to escape from the hustle and bustle and yearn for travel and exploration.

The rugged color and the retro design of the spirit of "exploration and freedom" are not only suitable for adventurous road explorers, but also very suitable for those who love leisure and retro style.

Zippo clothing has always adhered to the classic, lasting and trustworthy American style, adhering to the classic and durable clothing design philosophy applicable to any environment, providing consumers with all-round equipment for exploring life.

In this season's costumes,

The choice of navy blue, charcoal ash and desert yellow as the main colors of the series is essential for people to think of the blue sky, white clouds, open roads and desert Gobi.

At the same time, the designer chooses other colors as the matching colors of the Department: the blue sky in the blue system is used to remind people of the deep night sky of the city; the bright green in the green system shows the natural scenery that makes people feel more excited in the noisy city; the orange and the red fruits are used to highlight the vitality and individuality of the urban people.

The costumes of this season are mostly jackets with sporty design details and practical vest vests. The T-shirt design is simple and uses the old effect printing pattern. The jeans are mostly South African high quality fabric, soft wash material and natural fold effect.

As the main product backpack in the accessories series, a more complete interpretation of the theme of Zippo 2013 spring and summer dress series "On the road", whether classic design or durable material, is the best choice for life or travel.

Bu Kewen, a famous stylist, is also full of praise for the Zippo spring and summer new dress. "Zippo, as a world-famous brand, has been conveying classic American style from lighter to clothing.

Today, this "road trip" makes me feel the spirit of Zippo brand for the first time. This classic and retro design has both a sense of fashion and a sense of comfort for the urbanites.

With Zippo's clothing, you can always on the road! "