• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Truth Of "Double Star" Civil Strife?

    2008/5/16 0:00:00 10569

    Civil Strife

    Why is the double star civil disorder?

    The internal turmoil of double star seems to be the outbreak of resentment between Wang Hai and Liu Shuli. In fact, it is a contest of rights and wealth between the two interest groups. It is a typical game between the brand dealers and the channel traders.

    In 2005, the value of the double star brand was estimated at 49 billion 292 million yuan, which included the contributions of Wang Hai and the two star group, as well as the contribution of the southwest double star and Ji'nan binaries.

    No "double star" brand, of course, there will be no so-called "Southwest double star" and "Ji'nan double star" hundreds of millions of assets; similarly, no "Southwest double star" and "Ji'nan double star", as well as its more than 4000 chain stores efforts, there will be no shoe king "double star" today's brilliant.

    Perhaps it is the wealth of millions of families, perhaps too much to believe in the propaganda of "channel is king". "Southwest double star" and "Ji'nan double star" demand bravely refused the "double star" emperor, and boldly say "no".

    This may be the performance of strength, it may be a helpless move.

    In all kinds of media strongly advocate "channel is king", "terminal is king" today, why does the double star gate Wang Hai dare to go upstream and challenge the biggest channel business?

    Even giving away the power of collecting, killing and killing, is Wang Hai crazy?

    Is brand the king?

    Wang Hai is not mad, but not confused. It shows his steady and experienced helmsman because he has the assurance and preparation of absolute victory.

    Wang Hai has the absolute winning weapon and the bottom card, that is the brand.

    In today's society, the competition of enterprises will eventually be brand competition, which has become a consensus and proven fact.

    Whoever owns the brand will have the initiative and the right to speak.

    Coca-Cola and Pepsi Cola rely on their strong brand influence and sales force. Wherever they go, they stir up their voices. Dealers should gather. Why?

    Brand power.

    Consumers do not care whether they are Carrefour, WAL-MART, whether they are TESCO Tesco or roadside convenience stores. They only care about Coca-Cola and Pepsi Cola.

    The president of Coca-Cola said that even if Coca-Cola's global factories were burned overnight, Coca-Cola would be able to get loans from banks only if it was "Coca-Cola". Suppliers would still deliver raw materials to the door, and dealers would still wait for the products on the doorway at the door.

    The remaining assets that burn well are called brands, which is the magic of brands.

    Brand building is not a matter of overnight success. It needs money, publicity, services, experience, stories and time, so as to win consumers' trust.

    What does a brand look like?

    Brands are like antiques. The longer they are, the more valuable they are.

    Because in the long time, it contains many stories, lots of legends, lots of associations and lots of experiences.

    Modern handicrafts, even finer, do not have the value of antiques, because they have not been immersed in time and tempered by age. They have no stories, no legends, no associations, so there is not much value.

    What is brand like?

    Brands are like making friends.

    When you are young, primary school students, middle school classmates, University classmates, and friends in society, you have different feelings and trust for them.

    Primary school students, even if they haven't seen each other for a long time, will see each other again after they meet.

    New friends, even if you are invited to dinner every day, you will be alert.

    Brand needs publicity and needs popularity.

    Some people say that advertising can shape a brand, which is a misunderstanding.

    Of course you can burn a lot of money to advertise, advertising can improve the visibility of products, make products overnight, but can not solve trust problems immediately.

    A product with popularity and no trust is not a mature and successful brand, because it has not been tested by time and has not been trusted by consumers.

    Therefore, there is still a long way to go before the "star of the southwest" and "Ji'nan double star" are set up to compete with the "double stars".

    Is the channel king?

    First, the "Southwest double star" and "Ji'nan double star" are single brand channel providers. They are not Gome, not Suning, not WAL-MART, not Carrefour and other multi brand channel providers.

    "Southwest double star" and "Ji'nan double star" rely on Double Star channel providers, leaving binary stars. They are passive water and no tree.

    Second, "Southwest double star" and "Ji'nan double star" are actually franchising chains, and they are loose channel alliance.

    Most of them are controlled by local distributors except for a few of them.

    That is to say, for most chain stores, Liu has no actual control.

    It seems that "Southwest double star" and "Ji'nan double star" are an organic whole, but they are actually scattered and scattered, and are easily broken by one by one.

    This is also their fatal point. It is also the real reason why Wang Hai dares to take the lead.

    There is a famous saying in society: only permanent interests, no eternal enemies.

    Dealers are well versed in this way. They will not consider it: double stars can bring real profits.

    This is a problem that many dealers think about and make decisions as soon as possible.

    Wang Hai took the opportunity to cut off the source, take a drastic salary and reclaim the brand authorization. He also lost no time to build up a new logistics platform. He reinvites businesses in Southwest China to put pressure on the original dealers.

    The nature of avoiding disadvantages will bring many former distributors and franchisees to Wang Hai's banner, which will make the seemingly whole channel alliance fall apart and collapse quickly.

    In the near future, the new double star sales channel controlled by Wang Hai will soon be established.

    For this fight, Wang Hai, who owns the double star brand, is undoubtedly the initiative and winner. The most hurting of course is the channel business - "Southwest double star" and "Ji'nan Binxing". The star company they set up is very embarrassed: making a double star is already a rice without straw.

    This result is not the best result for double star group and new star.

    Who can be king?

    In today's society, business segmentation has become a trend, resource integration has become inevitable, and cooperation has become the mainstream of society.

    Channels grow because of brand and brand is brilliant because of channels.

    The good cooperation between the channel and the brand is bound to be a perfect combination and a win-win situation; the discord between the brand and the channel is inevitable.

    For multi brand channels and terminals, the channel is relatively strong: channel is king, brand is also king, such as Suning and Gome for Haier.

    But for single brand channel providers, brand is strong: brand is king, channel is no longer king, such as double star.

    The game between channel and brand will continue. Only by fostering its own core competitiveness, judging the situation and considering the strength of both sides, can we correctly judge the situation and make proper moves to make ourselves uncontrolled and invincible.

    Do not believe too much about the propaganda of "channel is king" and "terminal is king". Double star is a typical example.

    • Related reading

    Huidong Long Wei Shoe Factory Owner Owes Sichuan Workers Wages To Escape

    Shoe Express
    |
    2008/5/15 0:00:00
    10741

    Double Star "Civil War" Battling Hebei Chain Stores

    Shoe Express
    |
    2008/5/14 0:00:00
    10561

    歐尚賣侵權鞋賠16萬元

    Shoe Express
    |
    2008/5/13 0:00:00
    10570

    Hong Kong Enterprises Are Moving Away From The Mainland.

    Shoe Express
    |
    2008/5/12 0:00:00
    10475

    Northwest Shoe City "Huai" Old Merchants?

    Shoe Express
    |
    2008/5/12 0:00:00
    10518
    Read the next article

    XTEP Is Offering HK $4.05 To HK $5.5 Per Share.

    主站蜘蛛池模板: 国产亚洲av综合人人澡精品| 观看国产色欲色欲色欲www| 色噜噜狠狠一区二区三区果冻 | 国产真实乱在线更新| 再深点灬舒服灬太大了免费视频 | 日韩AV高清在线看片| 国产麻豆视频免费观看| 亚洲系列国产精品制服丝袜第| 丰满少妇被猛烈进入无码 | 久草香蕉视频在线观看| 999影院成人在线影院| 污污视频网站免费观看| 在人间电影在线观看完整版免费 | 国产欧美日韩亚洲一区二区三区 | 2022韩国最新三级伦理在线观看| 精品午夜福利1000在线观看| 日韩电影在线|中韩| 国产精品久久久久久搜索| 人人妻人人妻人人片色av| 中文字幕国产一区| 精品香蕉在线观看免费| 日本在线观看www| 国产日韩av免费无码一区二区| 亚洲欧美日韩国产| japanese中文字幕| 精品福利一区二区三区免费视频| 日本一道综合久久aⅴ免费| 国产zzjjzzjj视频全免费 | 北岛玲日韩精品一区二区三区| 狂野欧美激情性xxxx在线观看| 国模丽丽啪啪一区二区| 亚洲综合男人的天堂色婷婷| 3d动漫精品啪啪一区二区免费| 最近最好看2019年中文字幕| 国产亚州精品女人久久久久久| 中文字幕在线观看一区| 男女啪啪高清无遮挡免费| 性xxxxfreexxxxx国产| 又黄又爽又色又刺激的视频 | 黄无遮挡免费网站视频| 日韩视频中文字幕专区|