Zhili Town, Wuxing, To Build An Advanced Manufacturing Center For Children's Clothing Nationwide.

At 10 o'clock in the evening, when the whole of Huzhou gradually returned to tranquility, the Zhili town of Wuxing district started the most busy day.

The street, which runs through the center of the town, is full of shops and Colorful streamers. New and old Weaving People or companions go along, or greet each other warmly. They come shopping, dining, singing and watching blockbusters in twos and threes, enjoying the city nightlife.

The current prosperity and harmony are intoxicating. Who can imagine that in the "10? 26" mass incident a year ago, Fumin road had gathered thousands of people to surround the scene, which was the "storm center" at that time.

After a year, late autumn, the reporter once again walked into the famous "Chinese children's wear town". It saw not only the two scenes of enriching the people's road, but also heard that the sales of the children's clothing in the three quarter increased by 15%, and continued to lead the nation's good news.

　 Change of environment: people-oriented, developing twists and turns, forcing social management innovation

When she saw Shi Xiangyan, she was having lunch with the staff in the dining hall. Shi Xiangyan, a native of Guangde, Anhui, came to work in Zhili town more than 10 years ago, and founded the "childlike edge" company in Jichang Road, Zhili town last year.

The mess hall is built by the enterprise itself, clean and tidy, wooden chairs and wooden stools, and it has the feeling of farmhouse music. Dishes are also good, seven or eight people a table, four dishes and one soup, meat and vegetable mix, rice is not limited. In addition to the canteen, the company also provides accommodation, with a total of two or three employees living in one room, as well as single rooms and husband and wife rooms. Most of the workers are Post-80, 90, and pay attention to the quality of life. In the workshop, they can listen to music while they operate sewing machines. Shi Xiangyan said, now the children's clothing enterprises in Zhili generally pay attention to the harmony of labor relations, and try to make employees eat well, live well, and treat well. Everyone is like a family.

Happy satisfaction, which is the expression of Shi Xiangyan, a new weaving man, is also the first impression of the new and old weaving people to reporters today. And all of this is not at all easy: because Children's wear The industry has nearly 300 thousand people in the weaving area, of whom 200 thousand are immigrants, and social management is "pressure mountain". Before last year's "10. 26" mass incident, the Zhili people also had a painful memory of the "two fires" in 2006.

Zhili town children's wear office director Wu Rongjiang said, before weaving children's clothing enterprises are mostly production and living warehousing "three in one". In 2006, after the "two fires", according to the directive spirit of the provincial Party committee and the provincial government, Huzhou, Wuxing district and Zhili town jointly worked out the renovation. First of all, the children's clothing enterprises were isolated and rebuilt, that is, physical separation of reinforced concrete from the floor between production and living, and installation of fireproof lifesaving staircases on the external walls. In the past two years, more than 400 million yuan was invested, and more than 1000 buildings were rebuilt.

Subsequently, weaving began to transform production and life thoroughly. Nanjing road demonstration street, which has gathered more than 100 children's clothing processing enterprises, is the first to carry out separate transformation.

Enter the "Austrian Shuilong" children's clothing enterprise on this road. We see that the three floors of the street are sold on the first floor, the two floor is cut, and the third floor is clothing production. At the same time, there is a sister building behind the building. There are three storeys, the first floor is the dining hall, and the two or three floor is the residence. It not only eliminates the hidden danger of fire safety, but also makes the production and life more comfortable for the staff.

More scientific and reasonable "production into the park, life into the community" is also in implementation, and has initially built hundreds of enterprises to enter the four children's wear Industrial Park.

People oriented, more changes are in progress. A project invested by 12 million yuan to implement "wisdom weaving" has been preliminarily completed, so that social management can be carding and intelligentized. The whole town divides 489 service grids to achieve certain demands. Through actively creating the "grassroots party building leading social management innovation" demonstration block, two new party organizations and mobile party members have become strong support for promoting social harmony; the implementation measures of new weaving medical service, and the Interim Measures for the education guarantee of new weaving children, have been promulgated successively to guarantee the rights and interests of the new weaving people. At present, nearly 4.5 square kilometers of urban villages in the region is being implemented in a centralized transformation, and Kang Kai road 180 "three in one" houses have begun to be demolished and will be completely completed. Transformation It's a commercial street. In the next 5 years, a modern and multifunctional urban complex will be built to create a more livable and livable new living environment for the new and old weaving people.

"Innovative social management is the proper meaning of the harmonious fabric." Ding Fangfang, Secretary of Wuxing District Committee and Secretary of Zhili Town Committee, said with deep feeling. At present, migrant workers from all over the country not only feel secure in employment in weaving, but more and more of them are starting their own businesses here, settling down and weaving deeper into weaving. Just like Shi Xiangyan, there are two thousand or three thousand children's clothing enterprises founded by migrant workers from Anhui.

　 Format change: carrying the network, weaving weaving creates new wings.

In October 9th, dozens of children's backbone enterprises in Zhili Town, Binjiang District, Hangzhou, gathered in the "bright top" of Alibaba group to witness the official launch of the "Alibaba weaving children's clothing industrial cluster platform". This is also the first strategic cooperation between Alibaba and domestic industrial clusters.

The Alibaba is undoubtedly a new opportunity for the development of children's clothing in Zhili. For this new opportunity, we have made full preparations for weaving children's clothing.

Back to a year ago, at that time, the two generation of the generation of weaving people and children's clothing, Yu Chang, began an attempt to set up Zhejiang Zhishang Agel Ecommerce Ltd to build an e-commerce platform for children's clothing enterprises.

A year passed, when Yu Chang came to the headquarters of Alibaba, facing his own business example and respectful, Yu Chang also experienced a lot of self-confidence after practice. After nearly a year's operation, "Zhi Shang" has become an incubator for weaving children's clothing enterprises to enter e-commerce, and 88 enterprises have been stationed in the first phase. Moreover, almost every enterprise has gained a lot.

Yu Chang expects that the net sales of children's clothing in Zhili will reach 1 billion yuan this year. In the next few years, Internet sales will be doubling blowout.

"Most of the children's clothing enterprises in Zhili are small in scale, and sales belong to the business model. The development space is very limited. E-commerce can change this state, which has revolutionary significance for weaving children's clothing." Wu Rongjiang said.

"The road to make grafting electricity suppliers in Zhili will be irresistible." as one of the representatives of Zhili children's clothing, Ma Weizhong, chairman of the "cloth dress grass" Clothing Co., Ltd., said more firmly. He said that the "cloth grass man" started selling online in 2009 with the purpose of "dumping stock". In 2010, it completed 10 million yuan. This year, two orders have been opened online, and the annual sales target is 50 million yuan.

"With the help of network sales, the advantage and quick response ability of weaving children's clothing will be enlarged and a new road of development will be achieved." Wu Rongjiang is full of expectation.

　　 Mode change: the "Smiling Curve" of children's clothing is cut off at both ends.

"It has been more and more simple for ten years." In an office building full of art, as the leader of weaving children's clothing business, Pu Xin, chairman of "today's child king", came to me.

"Today's child king" has become one of the top ten brands of Chinese children's clothing. They have a professional R & D team of more than 20 people, designing and developing 600 children's garments every year. A part of the design is also outsourced to Italy, and there are more than 400 high-end children's clothing each year. This year, they test water to inject cultural and creative ideas into children's clothing and make them strong and strong. Invest about 10000000 yuan in the animated film "today's children's world". The first 26 episodes were broadcast on CCTV children's channel this year. At present, around this children's drama, "today's child king" is developing a series of derivatives. "We need to concentrate on brand building and creativity." Pu Xin Quan said.

　　 The perception of Pu Xin Quan reflects that the children's clothing enterprises in Zhili are drawing an increasingly clear "smile curve".

Li Jieman is the president of the Anqing chamber of Commerce for weaving children's clothing. The business owner, who also grew up from a migrant worker, tells us that in his hometown Wangjiang, there are more than 60 children's clothing processing points for him to produce. His factory in the weaving shop will design the style and cut the fabric well, and then send them to Wangjiang to make clothes. According to his plan, he will not make any production next year, all of which will be outsourced to Wangjiang. He will invite more designers in Zhili to concentrate on the design.

Integrating production factors such as labor and land in Anhui, Jiangxi and other places, transferring production links, concentrates on design and marketing, and all these changes in children's clothing enterprises, Wuxing district and Zhili town are pleased. Just last month, Wuxing district signed an agreement with Wangjiang County, which is only three or four hours away from Anhui, to build a children's clothing production base in the town of Gao Shi and Sai Kou. It is outsourcing the processing of Zhili enterprise, and the design and marketing is responsible for Zhili enterprise.

Wen Jianfei, deputy district head of Wuxing District, said that the children's clothing in Zhili will not go further. They are encouraging and supporting children's clothing industry to climb to the "Smiling Curve" at the same time. On the basis of full respect for the laws of the market, we are pushing ahead with the "elimination of a batch in accordance with the law, raising the threshold control group, reducing the number of urban renewal, optimizing the policy guidance, optimizing the batch and transferring cooperation in different places", and seeking to build the weaving center as the advanced manufacturing center, design center, marketing center and industrial demonstration base for the national brand children's clothing.

Recently, the collection of children's clothing regional brand slogan has been collected nationwide. In October 27th, the 16 children's clothing transformation and upgrading projects in Zhili town were concentrated on work, which will form an annual production capacity of 8 million 500 thousand boutique children's garments. The National Children's wear design competition, jointly organized by Zhili and the relevant industry associations of the state, is also being vigorously planned.