2012 China International Textile Yarn (Qiu Dong) Exhibition, Yarn Enterprises To Bring Forth New Ideas.

2012 China Spin The industry is facing complex development environment at home and abroad, the international market is low, the domestic market is sluggish, and the cost of various production factors is rising. Facing the survival and development, enterprises are actively looking for various channels for expansion. As the integrated display of the forefront of the industrial chain of the textile industry, the exhibition of all kinds of natural fibers and yarns at the 2012 China International Textile yarn (Qiu Dong) exhibition, including cotton, wool, linen / ramie and other special products, elastic lines, fancy lines, blending lines and chemical fibers, shows us the source of the textile industry, and also shows the confidence of the enterprises in the market.

During the exhibition, the reporters visited several yarn enterprises, and got to know the real market through their conversations with them. They also felt the efforts made by enterprises in the depressed market, developing new products, updating equipment, improving quality, and storing talents. All these measures enabled enterprises to move forward in low popularity and made the source products of the textile industry chain shine its due brightness.

Enterprise development is in a stalemate - total profits and profits decline

During the interview, most enterprises talked about the sales situation of the company's products, and the total sales volume generally rose, but the profit did not increase or even decline.

Wang Ningning, general manager of Wuxi four cotton textile Co., Ltd.: now the market is not very good, but this year our company's market share is still in the growth momentum, the total sales volume of the company has increased by about 20%, but this situation has occurred. The sales growth of the company is not synchronized with the sales revenue growth, the total sales volume growth is obviously higher than the sales revenue growth, the profit reduces, the export decreases year by year.

The increase in sales volume is due to the company's brand guarantee the market share. Two, because of the good quality of our products, some well-known downstream enterprises have been looking for us to cooperate. The other is that the company has adjusted the product structure, and the output of conventional products has been reduced by at least 30% or so. For example, we now have relatively low end products companies have stopped production, such as viscose, CELO spinning 30, 40 yarn. These reasons ensure the growth of the total sales volume of the company.

The decline in sales is partly due to the decline in the prices of raw materials, such as the viscose and polyester used by us, which is much lower than the same period last year.

Ji Yijun, general manager of Nantong Shuang Hong Textile Co., Ltd.: this year, the market situation of our company is not bad as a whole. It is full load and production and sales balance, but the benefits are basically in the state of capital preservation, compared with the larger profits.

Affected by the price of domestic and foreign cotton, the sales market of this year mainly depends on domestic sales, and non cotton products account for a large proportion. There are more and more enterprises producing non cotton products in the market, and the market competition is particularly fierce. This also brings about a great impact on the sales situation of the company.

Wang Ying, assistant general manager of Shandong De Yuan yarn factory: influenced by many factors at home and abroad, the sales volume of our company's products has dropped very obviously. The same number of products from the company will be divided into three categories from high to low. They used to make money by high-end products, but the sales of high-end products dropped very fast recently.

The reason for this is mainly because companies are not doing well. market Investigation. At present, the products of enterprises rely mostly on the domestic market, but when they turn to the domestic market, the enterprises' countermeasures are not kept up in time, and the domestic market can not be divided into a detailed division, and the product positioning is vague. The backwardness of information has led to the depressed sales of the whole enterprise. In addition, the domestic cotton market also makes us very helpless. The market price, guidance price and import price of cotton are different. The cotton quota problem is also perplexing the development of enterprises. The enterprises that issue quotas are cheaper and the cost of products is lower. The enterprises without quotas can only use high priced cotton and the cost of products is higher.

　 Seizing the market with new products -- close to customers' joint research and development

The exhibition is an excellent time for enterprises to display new products. The new products before the exhibition hall are so crowded that enterprises expect their products to be accepted by the market, becoming the fashion of next season and making profits for enterprises.

Chen Zhong, manager of Export Department of Wei Qiao textile and Limited by Share Ltd Sales Department: the development and construction of Wei Qiao textile has made the company itself become a well-known brand in recent decades, and the product category and product quality are very well recognized by customers. In particular, we are doing product research and development together with our customers. Our products are in line with the needs of the market, and our customers are more trusting to us.

For the company, the needs of our customers are the direction of our product development. And customers are more accurate in grasping the market trend. Therefore, our product development is inviting customers to work together, what products the customers need, what products we develop, rather than what new products we have developed, and then try to sell them to customers.

Wang Ningning, general manager of Wuxi four cotton textile Co., Ltd.: our company's product development is combined with two forms. Cooperation with universities is a kind of joint development of new products with experts and professors who have professional theoretical knowledge with Jiangnan University. In addition, we also have our own R & D team, and the R & D team regularly runs the market to enable them to truly feel the needs of the market and the needs of their customers. R & D products should start from the needs of the market and start from the needs of customers for product quality improvement, so as to develop products that are welcomed by customers and markets. {page_break}

The director of Shandong Dai Yin Textile Group Co., Ltd., the director of the exhibition: it is very important to attach importance to the needs of customers in product research and development. In addition, it is working with universities to ensure that the technical difficulties in the R & D process are successfully solved and the quality of products with high standards is achieved.

The confidence in the grim situation has not been reduced.

Taking market as the center, improving product quality, upgrading machinery and equipment, actively and steadily implementing various reform measures, and promoting healthy and stable development of enterprises, have become the most difficult strategy for most yarn production enterprises to cope with.

Wang Ningning, general manager of Wuxi four cotton textile Co., Ltd.: if we ask our company to make some changes in management in the market downturn, we should say that we have never stopped the improvement of business management measures. Among them, enterprises have intensified their efforts in several aspects: strengthening and improving internal management, promoting standardization of post work, standardizing management, improving overall quality and strengthening the construction of reserve teams. Improve the efficiency of enterprise operation, pay attention to two aspects of process optimization and lean production. The core of operational efficiency improvement is process optimization, focusing on management process optimization and supply chain optimization. In the field of differentiated yarn, we must continue to develop and innovate. Expand the production of new fiber yarns, fabrics and other blended products, and expand the proportion of precision spinning products. Promoting technological progress. We must persist in orderly investment, strengthen technological transformation, improve technology, increase added value of products, enhance the brand of the crane and provide strong impetus for the sustainable development of enterprises. Building a distinctive corporate culture, creating an environment and platform for employees to develop their potential and expertise to achieve more people's ideals, aspirations and interests, so that employees and enterprises grow together.

Ji Yijun, general manager of Nantong Shuang Hong Textile Co., Ltd.: no matter how low the market is, the renovation of the hardware facilities has not stopped. This year, we have invested 18 million yuan to upgrade 12 long spinning cars and put 6 million into the facilities of the company's R & D center. In addition, the company plans to carry out scale and equal displacement to improve equipment level, lay a solid foundation for further improving product quality, constantly improve original products, satisfy high-end customers, avoid the vicious competition with the same grade and homogenization as far as possible, apply new materials, new technology and new methods to develop new products extensively, innovate marketing strategies, continuously open up new markets, form new economic growth points, and take measures to ensure the steady development of the company.

Wang Jian, sales manager of Lian run new Mstar Technology Ltd, Shandong: our company was founded last year. It was formerly a denim manufacturer with a history of 25 years. Although the company has been established for a relatively short time, it has the advantage of advanced equipment and technology. The company adopts the most advanced Siro compact spinning technology. More than 90% of the production equipment is purchased from the most advanced textile machinery manufacturers abroad, such as Germany truisle blowing carding unit, Swiss Li Da combing, Italy Suwei pallet automatic winding, etc. all the raw materials are Xinjiang cotton and imported high-quality cotton and all kinds of high-performance new fiber materials, and the quality of the products can be comparable to those of large yarn enterprises that have been established for decades.

Although the domestic and foreign markets are in the doldrums, this time Exhibition We are quite satisfied with the company's order, and we are very confident about the company's future.