Can The Market Of Yarn Positioning Have Gorgeous Turn?

Blueprint for domestic market in 2012

The organizer, the core of China textile, the core of the national textile production, and the China Textile Engineering Society, Specialized Committee, has orchestrated many forms for the symposium. Sun Ruizhe, the vice chairman of the China textile production industry association and the director of the China Textile Engineering Society, first brought the "strategic pformation of China's textile production industry" during the "12th Five-Year" period, and discussed the mission of the sustainable development of China's textile production industry at the macro level.

In the paper, Sun Ruizhe said, "textile production" in 12th Five-Year "and the outline of the 2020 powers" clearly defined the positioning of China's textile production industry - the ancient and pillar industry of the people's economy, the vital industry of the people's livelihood, and the industry with the advantages of cooperation in the sea; and the repositioning of the cost of China's textile industry is the essential part of the strategic new industry and the crucial promotion of the good industry.

Li Binhong, the core director of the national textile product development, and Zhang Wei, the core director of the popular trend, introduced and interpreted the development of textile fabrics and the tides of seasonal textiles.

According to the reporters, most of the delegates at the seminar talked about the development of the famous yarn making works, and they were not closely related to the despicable terminal works, which had great relations with their long-term import and export.

Wang Danshui, general manager of Suzhou Yatai Textile Co., Ltd., who has come to attend the meeting every year, has always been arrogant. His "arrogant" profit is a high-end product that is dedicated to the development of famous yarns. "European brands specify our yarns".

However, "1~8 months of last year, our company's order is still full, and since August, I haven't got a decent list yet," said Wang.

In the face of the current European debt, the US debt is increasingly urgent, and the world's economy is complicated and changeable, the old boss has begun to think about giving up the industry and reluctantly turning to other areas.

Wang Yongsheng, general manager of Hangzhou Hengsheng Chemical Fiber Co., Ltd., who has worked hard for many years to create famous yarn products for foreigners, has told reporters on the dinner table: "in 2010, we will probably put on the list to pick up some foreign markets, that is, some thoroughfare goods, no way!"

According to acquaintances, the yarn that is completely different from ordinary yarns is mostly creative and beautiful fabrics and garments. The products of 80%~90% in China are imported for foreign trade. Because of the differences in consumption customs and other factors, such textiles will not necessarily open up foreign markets, and the development and production of products can only be carried around the "foreigners".

From the data of China Textile Import and export chamber, we can see that the number of cotton imports in the textile industry has reached a full line in 2011.

1~7 months, whether textiles or clothing, although the import volume has increased substantially, but the number of imports is on the whole.

In this regard, the number of imports of cotton yarn decreased by 23.9% compared with the same period last year, the amount fell by 13%, the amount of cotton imports decreased by 2.1%, the amount increased by 35.6%, the number of imports of cotton knitted garments decreased by 0.9%, the import volume increased by 25.5%, the number of imports of cotton woven garments decreased by 0.6%, and the import volume increased by 23.3%.

The increase in imports is mainly due to the increase in import prices. However, a large number of export-oriented enterprises are negative and worried about such "increasing".

Because the increase in import volume is mainly due to the decline of import prices, while the increase in import prices is less than the whereabouts of resources.

Even so, as the world economy slows down and the upward trend of western economy will not falsified in a short time, the increase will not be sustainable. In the second half of 2011, imports once showed a downward trend.

The blueprint for the domestic market in 2012 is worrying.

Can small businesses make big markets?

Although yarns are small businesses, their products are very distinctive. For a long time, there are many small markets in Europe. If China has more than a billion people, can it adjust the structure of enterprises to expand the domestic market?

From the face of Mao Jianrong, general manager of Changzhou Shen Yi Textile Co., Ltd., the reporter did not see any negative look. Mao always talked about laughter and peach blossoms.

The company has been working with businessmen in Taiwan since the 80s of last century to develop and produce famous yarns. At present, the production volume has reached 1500 tons.

Shen Yi's textile works made up of Ma Haimao. They chose the best South African Mahai wool strip, and used the twisting and twisting equipment of German children to weave dozens of series of Mahai yarns, such as lamb Ma Haimao, Ma Ma Hai, Cotton Horse sea, elastic horse sea, colorful mixed horse sea and mutated sea.

Thanks to a superior R & D team and the drive to cope with the prevailing market trend, the business life is good.

Zhejiang Lida Modern Textile Co., Ltd. should be regarded as the "big cell phone" enterprise in the famous yarn industry. Following their years of meticulous research and development and the development of the European market, Li Da has placed their research and development goals in the foreign market, focusing on the exchange and interaction with the foreign humble enterprises, making the fabric made of famous yarn produced in the range of clothing and household textiles, including scarves, clothing, bedding, interior decoration and pleasure products.

Li Zhiyuan, general manager of Kunshan Shun Feng Textile Co., Ltd., a Taiwanese capital enterprise, has a special liking for the famous yarn industry.

He believes that there is no Asahi industry, only the works of the rising sun. This sentence is applicable to the domestic market. It only needs to have good works, which will make the consumers love it.

As in previous years, "world famous yarn and its fabric skills improvement seminar" was held in December 2011 in Jiangnan City, Changzhou, which was once a regular meeting of the seventeenth famous yarn industry. Although this is a small industry, the circle of wives met at this meeting year after year, but we are still very close.

However, in the face of a small industry with more than 80% of the products to be sold to the domestic market, the poor winter has arrived.

It is worth mentioning that in 2002, Wu Guangyi, the general manager of Haining Sura yarn Co., Ltd., who was involved in the fancy yarn industry, was the goal of the young boss to push the fancy yarns in the form of brand, but no longer the OEM and OEM.

In 2011, his company completed 100 million yuan sales, of which 30% were direct foreign trade orders and 70% domestic trade documents.

In the list of domestic trade, some are made of curtains and other interior decorations, some of which are supplied by brand manufacturers to make indirect exports of products.

Wu Guangyi told reporters: "at present, the turbulent economic situation in Europe and the United States has speeded up the speed of shuffling of our industry. In 2012, some enterprises will not survive until they fail, and some enterprises will win in competition by constantly improving their health and internal strength, and we will persist in brand self-improvement."

In short, fancy yarn, with its unique artistic language, spreads different styles and personalities in various textiles. The composite overlay of various raw materials has not only added a variety of technical content to the design of fancy yarns, but also won wide development space for textile end products with different functional applications. We have reason to believe that this textile flower will bloom in the domestic consumer market.