Shoes And Other Products Are More Likely To Be Copied.

In November 11th, "singles day" is approaching, and it is the peak season for singles to buy gifts. I wonder if you have such an experience: go shopping and look at a product, then buy it online, so that you can get a big discount. This kind of consumer known as the "copy number" makes many physical store businesses headache. However, reporters recently visited the Tianhe Road Business District stores, found that " code-copying clan Not much. Many businessmen say that people who come here consume certain spending power, and many businesses do not have online stores.

　　 A new job in the workplace: "save numbers" to save money.

A small white collar worker who works in Tianhe District is a "copy number". She buys some money every month. Brand shirt However, she did not work very long hours, and her income was not high enough to be used to buy beautiful shirts.

At the beginning of this year, under the guidance of friends, the small money joined the "copy number clan". So she still haunts her own familiar stores, but the number of clothes she buys is greatly reduced. "I often wait until the store has promotional activities to try on clothes, how much to buy some clothes that I want to buy, others to try to copy the number, and then go to shop to buy." Small money said, so that it will not let the shop staff do half day work without harvest and feel embarrassed, can also easily save money.

According to the reporter's investigation, the "copy number clan" is mainly white-collar and college students who are not working long hours, and most of them are girls who like dressing up. "Women love shopping and brand names, but our economic strength is not very strong. Therefore, if you go to the physical store and try the right shopping, you can achieve the goal of killing two birds with one stone.

Now, the target of "copy number" has been clothing Development to electrical appliances, etc., and the way of "copying numbers" has also been developed from the initial rote learning to the simple way of taking pictures with mobile phones, recording brand series and later digits.

Some senior "copy number" people said, "many of the styles that are in the market are not necessarily online, and they often fail to be found on the Internet for half a day. Sometimes I look at the Internet first, then go to the mall to find it. If I do, I'll try size, and I will not save it. "

　　 Consumers prefer discount products on Tianhe Road.

　　 However, consumers of Tianhe Road shopping have another experience.

In the 3 floor of the Zhongyi store, the reporter met Miss Luo, who often used to spend in Tianhe Road business district. She said she felt that it was very troublesome to go back and forth and buy online, and was worried about some unnecessary disputes, so she chose to shop in the physical store. In order to save money, she usually chooses stores when she sells promotional activities. "There is another advantage of the entity store, that is, the supply of goods is adequate, and we can try our best to buy it now, and the consumption is guaranteed."

Similarly, Ms. Tang, who also loves shopping in Tianhe Road, said, "in fact, many big brands do not have regular online sellers, so it is easy to buy" stream ". Moreover, not every discount is very low. Many of the discount items are all defective or broken. You compare the cost of trial delivery with the cost of logistics, which is almost the same as buying in a physical store. What worries Tang most is that there is no mall ticket in online shopping. "What's wrong with that time?"

　 What do customers think of "copy number" businesses?

Reporters recently visited the Tianhe Road Business District of the Zhongyi store, Tianhe City, Zheng Jia square, Wan Ling Hui, Tai Koo Hui and many other shopping malls, most salesmen said, rarely seen the network stir fried "copy number clan." "A lot of customers are looking for a brand to pick clothes. They usually buy whatever they like, unless they really don't see it right."

　 Clothing industry:

Customers will not buy online after they pursue brands.

Reporters learned that many members of Tianhe Road carry out membership system, and most of their customers are members or members of their friends. "Most of these people are loyal fans of some brands and people who pursue new fashions." Ali, a salesperson, said that some luxury and high-end brands rarely have official online stores. "Who is willing to buy things online for thousands of dollars or tens of thousands of dollars?"

　 Electrical appliances industry:

Encourage consumers to compare prices online

Gome, Suning and other electrical distributors themselves have their own online stores, so salesmen do not pay attention to "copy number", and some salesmen even encourage consumers to go online to compare prices and buy.

　　 Footwear industry:

"Copy number" makes businesses hurt.

But some businessmen who sell shoes say they have been hurt. In some shoe counters such as BELLE, the salesperson told reporters that they had encountered many "copy numbers". "Some of them simply tear away the labels that we posted on the shoes, which really hurt us."

"Copy number" daily told reporters, relatively speaking, from material to style, imitation clothing is slightly more difficult, shoes and other products are more easily copied. "And shoes are easier to wear and go out of shape. Most of the time you just look at the style, and the material is not so much care." But for clothes or shoes, it's not easy for new ladies to buy cheaper products online.