Demand For Men's Clothing Is Diversified And International Brands Begin To Expand The Domestic Men's Wear Market.

Men's clothing market must compete

Reporters found that many of the participating brands of Mercedes Benz China International Fashion Week, Men's wear brand From scale, venue and propaganda far ahead. In addition to CABBEEN, Ceng Fengfei and other fashion week show frequent guests, Liu Yiqun, Liu Xiaofei and other men's designers also entered the fashion week.

"When I got the show schedule of fashion week, I found that there were a lot of designers in men's wear this year, and domestic men's wear is irresistible." A senior fashion editor in China said.

Moreover, international brands have begun to expand the domestic men's clothing market. Gucci (GUCCI) increased the proportion of men's wear in stores in April this year; COACH opened male stores in Shanghai and Shenyang.

In this regard, Su Baoyan, vice president of China Fashion Designers Association, said that after ten years of rapid development, the domestic men's wear market has already had a relatively mature market environment. This makes domestic and foreign men's clothing enterprises have made efforts to divide the market share.

Men's needs are diversified.

Women have always been the main force of clothing consumption. Why is the mainstream fashion week becoming a platform for men's clothing to take turns?

In this regard, Su Baoyan said that the domestic male consumer demand for clothing has been separated from the warm and decent stage, the expression of self character, wearing taste has become a new demand for men's clothing.

"Now many men are no longer wearing clothes. When they go to work, they dress up to achieve the image of their work nobles. The evening party can be integrated into their work hours when they wear casual clothes, and they will be a sports dress when they spend their weekends with family members." J.Lindeberg chief fashion designer Jessy Heuvelink describes men's various needs for clothing.

Men began to rely on clothing to cater for their changes in different occasions and different identities. The subdivision of domestic men's clothing market positioning has emerged.

Detailed market calls for further design

Men's clothing has little room for change in profile than women's clothing, so handling details is particularly important.

Zhang Zhaoda, a famous fashion designer in China, said that at present, men's demands for clothes are becoming clearer. Therefore, clothing brands are beginning to realize that only by working hard in detail can they produce high-quality men's clothing.

　　 Sweden Jessy Heuvelink, the famous designer of the famous men's wear brand, said that J.Lindeberg's windbreaker has added a sweat and wear-resistant design on the shoulder and neck, which makes consumers very comfortable in wearing. These details will lead the development trend of men's clothing in the future.

Zhang Zhaoda also said that the domestic men's wear market has broken down, which is bound to lead the whole market to be divided into several niche markets from the original mass market. Clothing brands need to choose the target market according to their own positioning.

Domestic clothing brands have made adjustments according to the new trend.

The one-stop shopping experience of J.Lindeber enables male consumers to buy casual wear, formal dress and sportswear in a shop according to different needs. Yang Ziming, chairman and art director of CABBEEN fashion, also revealed that the mix design elements were added to this year's new models to meet the needs of consumers at different occasions.