Shoe Fair Uses Science And Technology As The Booster Of Sports Industry Upgrading

Over the past 10 years, the shoe Expo has played an important role in promoting Jinjiang Sports Industry, which is an excellent platform for brand display, technical exchange and business development. It is understood that enterprises participating in the shoe Expo are more for image display and business development. In the past, Jinjiang was the shoe capital, and more of them stayed in shoe-making and processing; but now that Jinjiang industry is upgraded and developed into a sports industry base, the shoe Expo should also be upgraded to become a booster for the upgrading of Jinjiang Sports Industry and a powerful tool for promoting the industrial base 。 The sports industry is at the high end of the industrial chain, which plays a very important role in radiating and pulling. The driving force of sports events on transportation, catering and hotel industry is 1:5. For the sports industry, Jinjiang is more ambitious. As early as September 2007, Jinjiang put forward suggestions on accelerating the development of sports industry. According to its thinking, Jinjiang national sports industry base will be arranged as "one belt, two places and one center". "One belt" refers to the coastal sports and leisure industrial belt integrating mass fitness, competition performance, sports training, business exhibition, sports life oriented community and coastal recreation. "Two places" are global sports equipment manufacturing base and national sports training base. "One center" refers to the central city of national sports events. After all, Shenzhen and Chengdu are both big cities with diversified industries, so it is unlikely to take sports industry as the main axis of urban development. However, 18% of Jinjiang's GDP comes from sports industry (sports shoes and clothing), so it has such conditions. Therefore, the shoe Expo should be able to play a greater role. But how? This should be a good analysis of the current situation of sports shoes and clothing or sporting goods market. At present, China's market share of sports and leisure shoes is basically divided by domestic brands and foreign brands. Among them, Nike, Adidas, Li Ning and Anta are the main forces in the market. There are more than 3000 enterprises in Jinjiang, but few enterprises can be regarded as brands. As we all know, Jinjiang industrial cluster alone processes 60% of the world's footwear products, and the processing equipment is also world-class. The reason why most enterprises can only survive by fighting for a small OEM fee is that most enterprises are simply "painting according to the way". Even if they have their own original brands, they still have this mode, but they will learn something in the long-term processing process The "surface design" of arc segmentation and structural framework, but only "know what it is" but not "why". We don't know that there are strong ergonomic research results behind those international brand designs. The research will draw the conclusion that how to combine various materials can make sports products more comfortable, and the material configuration and design technology are two aspects They are all for the ultimate purpose of "comfort". It can be said that the development of science and technology determines whether China's sports industry has the core competitiveness of sustainable development. There is no doubt that technology is the booster of brand value-added and the recoil of brand resistance. "In the era of science and technology dominating, without scientific and technological innovation, it means passively being beaten, and the brand will lose its lasting competitiveness. " At present, Jinjiang government has built an excellent promotion platform and industrial environment for enterprises. The development policies and guidance have been put forward, and the key is how to implement them. In recent years, the enterprise brand awareness and the concept of scientific and technological development have begun to rise greatly. Then, the shoe Expo will make efforts in the aspects of scientific and technological concept, technical exchange and scientific research, so as to promote the industrial upgrading of Jinjiang It is very important for enterprises to provide effective services. Author: Pang Xiaozhong, director of science and technology development center, Institute of sports science, General Administration of sport of China